Advertising Drowning

These days, advertising is flashy, interruptive, and mostly tuned out by an organization’s target audience.

Sales are harder because the distance from initial engagement to close has never been more tenuous.

Marketing, ironically enough, is easier than ever before because the tools for creativity, engagement and growth have never been more accessible than they are right now.

The individuals, organizations, associations and corporations that get this are thriving.

Those that don’t are either treading water—or are drowned already and don’t even know it.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Opinion] 3 Routes to Get on The Cover of Fast Company

In our entrepreneurial journey we have found that there are only three kinds of entrepreneurs:

Those that have money
Those that have no money
Those that have more guts than money.

If you are in the third category, and you self-identify as a member of a minority group in this country, and you don’t see anyone who looks like you gracing the covers of Fast Company or Inc., then you owe it to yourself to try building something that you own yourself.

Look, an entrepreneur is a person who sees and established model, builds a better model, hustles tirelessly to break the old model with the new model, and then, once the new model is built up, moves onto break another model.

In the high tech start-up world, this is cleverly called “disrupting.”

And if the “traditional” minority success model you’re breaking involves acting/singing/ dancing/sports or any of the “traditional” models to minority success, then breaking that model might be the greatest social entrepreneurship ever.

After all, we started (and we continue) with more guts than money.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn:https://www.linkedin.com/in/jesansorrells/

Social Youtility

So, here’s a story that will seem wild, but in the context of a shared, collaborative economic system, it’s really not.

We here at HSCT are staying on the cutting edge of the marketing evolution taking place right now in the world, and a huge part of that is hanging out, listening to podcasts, attending online webinars, and reading a lot of blogs.

A LOT of blogs.

And we could always, read, write and research more than what we do, but occasionally an opportunity comes along that allows for all of our talents and skills to coalesce.

That happened this last Wednesday at around 1pm EST. We were invited (via email) to attend a webinar hosted by Ion Interactive, where guest Jay Baer was talking about his latest concept, YOUtility.

Now, YOUtility is not new. As a matter of fact, it is the basis of everything that we do here at HSCT, and one of the key concepts behind YOUtility is the idea that brands should create content (video, blogs, podcasts, advertorials, advertisements, shows, etc.) that is so good that people can’t ignore, won’t want to and will want to pay to see more of it.

See why this appeals to us? It’s the Steve Martin concept writ large.

Anyway, we were on this webinar and were encouraged to live tweet questions into the host with the #IonWebinar. We did this almost incessantly for the entire hour as Jay was presenting the high points of YOUtility.

In the question and answer segment, we even got one of our questions answered almost directly. Something about getting the C-Suite on board.

As a result of about 45 minutes worth of work, we and five other live Tweeters were rewarded with a hardcover copy of Jay’s book, which you can find by clicking here.

Who says that social doesn’t work?

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

Dear Graduates of High School & College – 2014 –

Dear Graduates of High School & College-

You have been told a lot of things by a lot of well meaning individuals on the way to the end at which you find yourself. You have been told things by your parents, your teachers, your counselors, your professors and even your crazy Aunt Ida.

But now, I’m going to tell you something that none of them may have had either the wherewithal or the gumption to mention. I’m going to try to do it gently, but, as a famous man once said “The Truth isn’t mean, it’s just the Truth.”

So….here we go…

Life is hard. Your grades, those letters that you spent a lot of time, sweat and—in some cases—blood, to get don’t matter a hill of beans to anybody outside of this institution from which you find yourself escaping.

Those little letters (and numbers in some cases) actually serve to hobble you and handicap you in venues outside of here.

The attainment of them has twisted your thinking into believing that there is only one way of doing, thinking, and being, when, in actuality, there are an infinite number of ways of thinking, doing, and being and no one can tell you which one is the best.

This realization is the chief thing that makes life hard for the first five years after you leave here. There are right and wrong decisions, but there are no definite decisions.

Employers don’t care about how smart you are.

You are the smartest generation to ever graduate from educational institutions that haven’t changed their approach to education significantly since World War 2 (it was something that happened in between the end of the Great Depression and the end of Jim Crow. Google it.) and no one outside of these walls cares about your level of intellectual intelligence. Unless you’re a doctor or engineer.

Employers only care about you showing up, doing the work, not complaining or bad mouthing them either in person or online, and then taking their check and going home to your one-bedroom, badly light and poorly heated apartment.

They don’t care about your student loan debt.
They don’t care that you fed kids in Kenya last year.
They don’t care that you have an active Youtube.com channel with 30,000 hits.

Employers are really…really…really…narrowly focused.

They only care about how much your work adds to their bottom line. In business speak, this is called “added value.”

And most of your bosses, i.e. employers, supervisors, managers and others above you, who will hire you, are people that never graduated college and couldn’t wait to get away from high school, or who drank their way through college and ten years later made anywhere between $250,000 and $1,000,000.

And all your intellectual capacity won’t matter a hill of beans to them.

Develop something, anything that you own.

Look, social media is great for Snap Chatting to your friends, knocking other people on Twitter or getting all hot and bothered about the Ukraine or social justice on Facebook, but these platforms can also be used to build a project, an idea or—even a business—that YOU care about.

This road, the road through entrepreneurship—is hard, heartbreaking, long, and lonely and will not be materially fulfilling for the first ten years that you are doing it.

Almost everyone will tell you that you’re crazy.
Almost everyone will silently cheer for your failure.
Almost everyone will tell you about their half-baked ideas.

But if you can survive all of that, you can have something that no one in any previous generation has had for a very long time: Positional financial security.

Or, you’ll crash and burn and fail.

But, at least you won’t have another $150,000 of student loans in your life, chipping away at your financial, emotional, marital (some of you out here WILL get married) and psychological health.

I will not close with the maxim that many do to “follow your passion.” The reason I won’t is because the Greek root of the work passion really means to “work unceasing.”

I will close by encouraging you to work.

Work unceasingly.

So…go do that.

Go to work.

Thank you.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

The Duke

At the SOHO Small Business Show in Syracuse, NY, we had to begin the mediation process with John Wayne.

It did not begin as well as we hoped it would…

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://www.hsconsultingandtraining.com

“Opt-In” Networking

From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing.

How does that fact tie in with stalled job searches in a country with a labor force participation rate at around 60% and 92 million people not working?

Well, the bad news is that employers have HR departments made up of people and even they are becoming wiser to the interruptive tricks of the job search trade.

So, networking becomes more about developing relationships and seemingly menial work done well, rather than about being interruptive with a resume, cover letter and references.

How do you develop relationships with employers before they want to hire you?

You don’t.

You develop yourself first.

You volunteer at the local soup kitchen.

You shovel the old lady’s driveway next door.

You get up off the couch and start a blog, a Twitter account or a really interesting YouTube channel.

You take the part-time job that is “below you,” for minimum wage and perform at it like it’s the greatest full-time work you’ve ever had.

In a world where the hidden “opt-out” is becoming increasingly the “norm,” allowing others—particularly others with jobs, cash and referrals to throw around—to “opt-in” to you, by showcasing what you do, is the only way to go to get to where you want to be.

Otherwise, your resume is going in the HR trash bin faster than you can click on the “Skip Ad” now button on the bottom right hand side of your favorite YouTube video.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] The Most Perfect Gift

What is the most perfect gift that you can give?

During the holiday season, particularly around Christmas, the societal stress level in the West, increases as people pursue purchasing the “perfect gift.” The inherent, human tendency to have “stuff,” pushed by marketers, advertisers and other consumers, is hyped through Black Friday sales and “deep discounts.”

Also, fear is pushed that a holiday celebration will be “ruined” without the attainment and giving of that “perfect gift” to that person in your life.

If we stop however, and remember that the point of Thanksgiving is to be reflective, and that the point of Christmas is to focus on redemption, then the hard part is not slogging through the mall, stressing over an online purchase or crowding into a retail space at the “last minute.”

The real hard work between Thanksgiving and the New Year is focusing on the active act of engaging in reconciliation and forgiveness with those whom we have harmed, and who have harmed us during the past year.

Financial outlay then falls to the bottom of the list and the true cost—in time, energy, emotional effort and spiritual development—stands revealed.

-Peace Be With You All-

Tragedy of the Abundance Commons

In an abundance economy, built on trust, generosity and collaboration, the real tragedy of the commons is those who choose to participate selfishly, and in essence destroy the very thing that they are building in the first place.

http://hsconsultingandtrain.wix.com/hsct

Jasmine Starr’s recent issues in the blogging world are one example.

So is Marissa Mayer’s commentary about the photography world.

Many look at collaborative work in a social space as competing against the soiling of that same space by the presence of big brands with their ability to pay big money to clog your Facebook feed with advertisements.

However, the real tragedy, is allowing the collaborative possibilities to wither under the weight of fears and concerns over Edgerank, “what kind of content should I post,” and irrelevant speculation about an overabundance of noise and chatter.

Collaboration cuts through all of that to the bone of what abundance is at its heart: sharing.

Didn’t someone else bring this up about 2,000 years ago?

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://hsconsultingandtrain.wix.com/hsct

[Opinion] Rendering Unto Peace

There is nothing more capitalistic and freedom loving than making peace.

Think about it.

Two people come together to agree (or disagree) on an issue.

The issue gets resolved, gets to stalemate or gets blown up, but no matter what happens, the people involved in the process (the warring parties and the mediator) get to participate together.

Managing conflict is a place where the capitalistic principle of work = pay should rule.

The principles of freedom and republican democracy work in conflict management as well, because all parties involved can make a choice, whether they want to participate or not, and to get to resolution, everyone must learn and practice the principles of negotiation.

We here at HSCT grow weary of hearing political commentators and others talk about the fallacy of conflict resolution and of developing peace, while at the same time focusing on litigation, imprisonment, warfare and strife as the preferred way to go.

Jesus talked about peace. He also talked about money (check out Matthew 22:15-22 on this one).

When are we going to cease believing that making peace and making money are mutually exclusive?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Know Your Role…

The traditional definition of being a “creative” is dead.

Professionals and passionates in fields from nonprofit fundraising to sports celebrity, now describe themselves as being “creative.”

Being a “creative” has been co-opted by tech innovators and entrepreneurs.

The term has gradually transformed in meaning from defining those who toil at creating a sculpture, a painting, a drawing or a photograph to encompass anyone who is moderately skilled at being an outlier at what they are doing.

Marketers call themselves “creatives.” So do corporate executives.

Entertainers describe themselves as “creative” and even the RedBull Flutaug participants describe themselves as being a “creative” force for daring to do the impossible.

Well.

We might have made up that last part…

As a firm whose owner and founder has a background in the fine arts and who developed a former practice that involved design, color, line texture, emotional impact, subtlety and message, we wonder, here at Human Services Consulting and Training, how long will it take for everyone to describe themselves—and the work that they do—as “creative?”

We aren’t wondering to pick a fight or out of a pique, but instead are focused on a reality: In a world that is increasingly tolerant, supportive and mindful of the great impact of “the weird” (which is what being a “creative” used to be all about) where is the room for those who are in conflict with the “creative?”

What happens when the person who doesn’t view their role in an organization as being “creative” (but instead views it as being “just something I ‘do’ from 8-4 or 9-5 to pay my rent”) gets into a disagreement with those who view EVERY role as having the potential to be “creative?”

This is an expanded version of our article (link here) about who will hire the jerks and the bullies in a world where “the weird” is tolerable and the people who seek to limit or hold it back are socially (and sometimes legally) sanctioned.

How do you empower those who do not believe that their actions and lives have a drop of possibility of being “creative” in an organization, a society or a culture and give them the tools to describe themselves, their roles and their lives as “creative?”

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining page on Facebook

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/