The Longest Good-bye

Future historians looking at the sports marketing history of the United States will be puzzled by the rise and fall of American Baseball.

They will note that it mirrored the loss of attention span in the overall culture, the need for greater and more brutal spectacle (see the fall of boxing and the rise of MMA for more of this) and the rise of American Football.

American Baseball’s long goodbye also follows closely with the fracturing of media markets and the loss of patience for the long themes inherent in long form journalism.

No event marks this more starkly than the swan song of Derek Jeter. Here is a player that–if he had come along 75 years ago–might not have been as honored because of the statistics, but would have been valued even more because of his heart.

Unfortunately, he came to athletic prominence in a time of dwindling respect for athletes as people and potential role models and a rise in overall cultural coarseness, disinterest and, of course the decline in interest around of his chosen game.

-Peace Be With You All-

Jesan Sorrells
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Strategy] Gatekeepers’ Dent in the Universe

Nobody wakes up in the morning and decides to say “no” to the next big idea.

People wake up in the morning and decide to go to their jobs as secretaries, executive assistants, Vice-Presidents and others, and do their job as best they can.

For them, that’s making a dent in their universe.

And, when a “no” falls from their lips about the big idea that you want to pitch to their boss who signs the check and makes the decision to go forward, they are making a dent in your universe.

Their dent doesn’t match your dent, but it doesn’t mean that their dent is any less valuable, interesting or relevant.

It just feels that way in the moment…

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-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] 3 Stages to Launch – Part 1

There are three hard parts to launching any project:

The first hard part is attaining technical knowledge (i.e. getting a degree, getting experience, phoning a friend, etc.).
The second hard part is getting the necessary hardware together and attaining a certain level of comfort with it, particularly when the learning curve is steep.
The third hard part is developing content—and allying with partners in that development—and getting that content distributed to the right audience.

Unfortunately, many people get caught in a spiral of focusing obsessively about how hard the three hard parts might be, rather than actually taking concrete steps to complete at least one of them.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

Garage Sale Mediation

Garage sales are the closest that many people will get to the retail experience in their own home.

A number of items in the household are determined to be of value—sentimental, monetary, emotional or utilitarian—and then they are selected and sold to others.

The display of items is critical—the better the display, the better a chance of the homeowners actually selling the items —as is good weather and other conditions that are outside of the homeowners’ control.

Customer service is, of course, the primary driver throughout the sales process once items are actually displayed outside the house.

Kids of all kinds, as well as friendly pets, are used to establish a connection with anyone who drives up and says “Hey. What do you have for sale?”

Various websites, such as Ebay, Backpages and Craigslist, have taken over many of the more ineffable marketing and advertising pieces of the garage sale experience, but the sales process itself remains the same as ever.

Mediators and peacemaking professionals would do well to keep the aspects of garage sales in mind as they build their projects:

Keep it simple with a few high profile items
Don’t be afraid to let things go (how many unsaleable items do you then drop off at Goodwill or Salvation Army)?
The sales process from opening to closing relies on being personable, engaged and maintaining a friendly disposition throughout.

Kids and pets sometimes help as well.

Just some things to keep in mind.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Networking, Word-Of-Mouth and Marketing You Can Afford

For the consultant the three most valuable forms of marketing are as follows:

Networking
Word-of-Mouth
and Referral.

Let’s break those three down from the most valuable form of marketing to the least valuable, because we approach them a little differently than many other consultants operating in this same space, no matter what the field.

Everything is networking, from the sales funnel conversations to any random email, we approach every opportunity to connect with somebody—client, customer, fan or follower—as a potential networking opportunity.

Does this mean that every contact will give us cash in exchange for services?

Absolutely not.

As a matter of fact, 95% of all of our networking never ends in a sale.

Disheartening? Maybe. But it’s our most valuable form of marketing, because the more people we get in front of the better the exposure we have and the stronger our story becomes.

Then there’s number two:

Word of mouth is possibly the least sexy way to make a sale.

After all, no film or television show ever popularizes the interaction where a person states that, “Oh yeah, Susan is a great person. You should work with her.”

But, word-of-mouth comes about because of a job well done, a client well satisfied, a blog post well written, a networking conversation well handled or an “I don’t know” honestly said.

You know. The really unsexy stuff that happens in between the cracks of the business.

Finally, referrals are great, but here at HSCT we don’t chase them as a primary marketing driver.

They are very hard to get and are based on trust, time and relationship.

They don’t come because of a blithe turn of phrase or a perspective well stated.

Referrals as a marketing tool are the furthest down the funnel, because they are the most expensive to buy and are the least easy to afford.

Networking is the most valuable form of marketing that a consultant has when building a business. Word of mouth can only come after networking and thus becomes the second most valuable form of marketing. Finally, referral is the least valuable form of marketing, not because it can’t be mastered, but because it tends to be promoted as the easiest one, and is really the one based on years and years of the other two.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] ABC for the Consultant

If you’re a consultant, you’re going to want to know the difference between selling and marketing.

So, let’s be clear here at HSCT.

Selling for the consultant is what happens when the client calls you back, signs the check and you deposit it.

Marketing for the consultant is what happens at every step before and after those three moments.

Now, some will say that you are always closing, in the manner of Glengarry/Glen Ross, but we here at HSCT would argue that you as the consultant are always marketing.

-Peace Be With You All-

[Opinion] We Would Prefer Not To

In light of the current interest around Big Data and the privacy issues made relevant through Wikileaks, Edward Snowden revelations and Google’s recent EU “slap-down,” we wonder how the people who choose not to be enfranchised will be cajoled (or forced) into the developing systems of the future.

Typically, late adopters hang out at the end of the bell curve, waiting around for the latest I-phone iteration to arrive on the discount aisle at Wal-mart, but even these days, the distances between the areas on the bell curve is becoming more and more compacted.

The conflict then arises between those who are the early adopters (the “cool” people”) and those who, for whatever personal, psychological, or emotional reasons, would prefer to still run down that awesome eight track recording of Supertramp.

Most marketing thinkers and wizards of smart continually claim that, eventually there will be enough niches for the people who would rather not participate in the future to still hang out and take advantage of the fringe benefits of the future, without having to actually become an early to mid-adopter of the future.

Problem solved.

Right?

But, what if the real conflict comes from the powers that be in government, corporations and other large organizations, who would prefer to have the convenience of having everybody (even the fringe folks) participating in the “whiz-bang” future, in spite of their objections?

It turns out, that Bartleby (and his late adopter followers) wins in the end, but with the cruelest dénouement possible.

And then the question becomes, what’s the early adopters’s Alamo?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Designing a System for the No-Name Consultant

To develop as a consultant, digital marketing and using the tools of online digital content development are the most critical tools in your toolbox.

And, if you’re not connected to Booz Allen, McKinsey, or Boston Consulting Group, they you have only three tools in your box available to you, to grow your business:

Researching
Reading
Writing

These three tools serve as the cornerstone of all digital marketing efforts, and thus, as a budding consultant, with no name recognition, no building, no fancy cards and nothing but time, your best bet is to sit in front of the computer and grind it out.

Then, distribute your grind in a drip, by drip, by drip fashion throughout the social channels to which your audience flocks every day.

-Peace Be With You All-

The Artistic Part of Marketing

Brands and corporations assume that consumers are either always listening to their bullhorn and noise, or are never listening at all to anything and thus must be shouted at via a bullhorn.

However, if that doesn’t work, then brands get depressed, defensive or melancholy and stop trying. And ultimately disappear.

Or revert to ever larger and more unseemly spectacle.

The reality is something much more mundane–and hopeful.

Consumers’ interest and attention ebbs and flows like a river. It is fickle, unfixed and ever changing.

The hard work for brands is to remain consistently interesting, engaging and relevant so that when consumer attention comes back, the brand hasn’t changed.

The hard work of overcoming the fear of being irrelevant tomorrow and the anxiety to just keep yelling today, is the artistic part of marketing.

-Peace Be With You All-

Authentic Teaching

Authenticity has become synonymous with credibility.

Consistency has become the new currency.

Yet, in the world of content development (and the entrepreneurial base that it begins from), the “old” rules of marketing, advertising and sales still apply:

The audience doesn’t really care what you know; they only care about what you can teach them.

-Peace Be With You All-