Social Youtility

So, here’s a story that will seem wild, but in the context of a shared, collaborative economic system, it’s really not.

We here at HSCT are staying on the cutting edge of the marketing evolution taking place right now in the world, and a huge part of that is hanging out, listening to podcasts, attending online webinars, and reading a lot of blogs.

A LOT of blogs.

And we could always, read, write and research more than what we do, but occasionally an opportunity comes along that allows for all of our talents and skills to coalesce.

That happened this last Wednesday at around 1pm EST. We were invited (via email) to attend a webinar hosted by Ion Interactive, where guest Jay Baer was talking about his latest concept, YOUtility.

Now, YOUtility is not new. As a matter of fact, it is the basis of everything that we do here at HSCT, and one of the key concepts behind YOUtility is the idea that brands should create content  (video, blogs, podcasts, advertorials, advertisements, shows, etc.) that is so good that people can’t ignore, won’t want to and will want to pay to see more of it.

See why this appeals to us? It’s the Steve Martin concept writ large.

Anyway, we were on this webinar and were encouraged to live tweet questions into the host with the #IonWebinar. We did this almost incessantly for the entire hour as Jay was presenting the high points of YOUtility.

In the question and answer segment, we even got one of our questions answered almost directly. Something about getting the C-Suite on board.

As a result of about  45 minutes worth of work, we and five other live Tweeters were rewarded with a hardcover copy of Jay’s book, which you can find by clicking here.

Who says that social doesn’t work?

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT:
HSCT’s website:

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