[Advice] Building a Subscription Model for Content

Being the last person standing is an underrated tactic in the world of online content creation.

But for the peace builder looking to create a subscription model for content, this may be the best strategy possible.

Three things are working in the peace builder’s favor:

  • the speed of the Internet and the ways in which content consumers access content is increasing, even as the cost of acquiring the tools is decreasing;
  • the rise of ad blocking is causing many organizations to either double down on advertising, or to simply eliminate it altogether as a driver for content;
  • the cost in time, emotional energy, and personal effort (number of “touches”) to acquire a paying customer online is about the same as it is to acquire a paying customer offline.

More content—written, audio, and particularly video—is being consumed by audiences via mobile applications, nested on mobile devices, and accessed via the cloud. This is being seen most visibly in the overlap between subscription based product services (i.e. Harry’s Razor, Dollar Shave Club, Birchbox (for men and women) Trunk Club, Casper Mattresses, etc., etc.), and the ways in which applications, URLs, and even QR Codes are being integrated into the content consumption experience around advertising those services. Peace builders must be aware of these trends to keep their content delivery systems current and updated to get in front of as many audience members in their long-tail as possible.

The rise of ad blocking as a driver for developing a subscription based business model for content development is a key point for peace builders to take in to consideration. Yes, putting content behind a paywall and encouraging people to either give an email address (or pay a fee) to access that content may knock the peace builder in a Google ranking. But if there is an abundance of previously “free” content (audio, written, or video) that can be nested behind a paywall, advertising and ad blocking become less worrisome, in spite of whatever changes Google attempts to make to its search algorithm.

The offline content acquisition experience and the online content acquisition experience are beginning to hew closer and closer together. In the past, both on and off line, there was tremendous friction between the consumer of content and the creator of content. Now, both online and increasingly offline, all of that friction is either being automated, “app”-ed, or otherwise disappearing from interactions. Content consumers in the peace builders’ long tail are still eating, sleeping, buying clothes, and purchasing content from a variety of both on and offline resources. Peace builders must be aware of this friction reduction and move to a world where the frivolous parts of the experience (i.e. signing up, giving an email, taking a payment, etc.), are becoming more friction less so that the actual engagement with the peace builder can happen.

The peace builders that understand these three trends and incorporate the reality of them into their content business model will be the last peace builders standing (and getting paid) even as others drift away.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] Reasons to Forgive

How many times do you have to forgive the other party in a conflict?

Well, if certain books are to be believed, quite a lot.

In a world of instant messaging, instant gratification and instant stimulation with instant reactions, the long, slow, deliberative act of forgiving someone else for something that they’ve done to you can be emotionally exhausting for many people.

There are a few things to consider before getting on the forgiveness train:

Who does it impact? – Finding the motive to forgive, just like finding the motive to engage in a conflict, comes down to understanding who benefits from forgiveness. Do you benefit more than the other person, or does the other person benefit more than you? Many people will respond from zero-sum thinking (“If I forgive the other party, then I lose something, i.e. my position, my ability to be ‘right’, etc.”) but sometimes the gains are deeper than the losses.

What can really change, and what can’t? – Do people change? Well, we don’t know the answer to that question, but we can say that people deserve the chance to change. And sometimes people deserve to be punished. But without knowing everything about a situational conflict (and people inside of situational conflicts rarely know everything about themselves or the other party) makes that decision harder, not easier. In popular culture, dealing out death in judgment, is seen as retributive and righting all wrongs. But asking the question about what can change in a situation to make it better for both you and the other party is key to getting on the path to forgiveness.

How do you go about doing it? – Advice, tips, tactics and even strategies fail here, as the “how” is invariably entangled in the gossamer of the conflict itself. But one thing to consider is how to heal oneself first, before attempting to “fix” the other party. Forgiveness is a personal act that starts from within and moves outward in ever expanding concentric circles.

Where does forgiving somebody begin and where does it end? – Restorative justice practices unite perpetrators and victims of crimes. Depending upon the cultural background of the victim and the perpetrator, these efforts may work, or may backfire. However, when there is a conflict in the midst of a shared culture (a work culture, a school culture or a family culture) forgiving begins in the minds—and hearts—of the participants in the conflict. As far as where forgiveness ends, well, that’s subjective as well.

When can you forgive? –Whenever you like. Or not at all.

In the West, forgiveness is wrapped up with religious proscriptions, but in reality, forgiveness is deeply psychological and a process based in science. The results of forgiveness—lowered blood pressure, less stress, reduced stroke risk—should be tied more to the actual process of getting on board with someone who has wronged you.

But the act of forgiveness is personal, difficult and time consuming, But in a world of emotional labor, it might be the most important journey we ever embark on.

Click on the link here and download the FREE HSCT White Paper on FORGIVENESS AND RECONCILIATION TODAY!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[E-Book] The Savvy Peace Builder

There are savvy peace builders all over the place.

The Savvy Peacebuilder E-Book Cover (2)


Unfortunately, sometimes it is difficult to talk with people who understand what is going on, with you, your business, or even your approach to peace.

There are attorneys who mediate and volunteers who have dreams. There are professionals in the social work space who want to make a difference, but don’t always know how. And there are nonprofit community mediation executive directors who constantly feel overwhelmed and underfunded.

But, how is this any different than usual?

Well, the tool to create a new and different world surround us every day. There are savvy people and organizations building projects in all manner of areas and they are using mobile phones, laptops and social media platforms. They are creating applications and computer programs.

But, at the end of the day, when the rubber meets the road, sometimes talking to another person is what the savvy peace builder needs.

The Savvy Peace Builder E-Book is a collection of 32 posts, over 40+ pages, written over the last year, chronicling the best advice that I have actually lived,  and expereinced, day-to-day, in and out, while building every aspect of my project, Human Services Consulting and Training.

After downloading this e-book, you will:

  • Find out what to do when it all doesn’t work…
  • How to talk to people who don’t matter, and how to talk to the people who do matter…
  • How to balance your work and life…

And much, much more!

  • I hope that you take the time to download the book.
  • I hope that you take the time to read the book.

But even more, I hope that you take the time to apply, and act on, the lived lessons listed and written about, and apply them to building your next peace building project.

Because I believe in you and I know you can do it.

[download id=”3014″]

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

Towards A More Thankful Union

We here at the HSCT Communication Blog are all thankful this day for many things:
The country where we live,
The family that we have,
The connections we are about to make,
The business that we are growing,
The tools that we have to explore the world,
The intellect and science behind them,
The religiousity that allowed people to develop ideas,
The advancements in the world that feed more people well,
The times that are a changin’,
The peace we have an opportunity to build,
The relationships we have had a chance to build,
The connections that we have made,
The critics, naysayers and disbelievers that we have,
The “no’s,”
The “yes’s,”
The “maybe laters,”
The incredulity,
The pain
…and the promise…

-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com

[Offer] What Does it All Mean?

The way you get meaning into your life is to devote yourself to loving others, devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning.” – Morrie Schwartz
Our principle conflict engagement consultant, Jesan Sorrells, is often asked on sales calls for Human Services Consulting and Training (HSCT) a very interesting question by potential clients, customer and vendors:
What does HSCT stand for?
HSCT’s stance, approach and core, are best defined through our brand’s tagline, “Helping YOU ethically attain PEACE in YOUR life.”
Our tagline is more than just a witty phrase, or a method of branding; it reflects and defines the mission, values and vision for our consultants and our company.
Like many this week, we watched the events in Boston following the bombing at the Boston Marathon with a mixture of many emotions.
The subsequent manhunt and capture of the alleged bomber, and the subsequent information that was revealed about his upbringing, brought us back to the events at Sandy Hook, Connecticut last year.
We don’t know what to make of all of this yet, but we here at HSCT would like to take the time to encourage you to read our post from December 2012, “Masculinity in Conflict” here (http://www.hsconsultingandtraining.com/masculinity-in-conflict-george-zimmermantrayvon-martin-edition/) and let us know what you think by commenting below or sending us a brief email at jsorrells@hsconsultingandtraining.com.
And, check out our offers page –> http://bit.ly/HSCTOffers for FREE downloads, and more!
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/