[Podcast] Earbud_U Episode #9 – Anastasia Pryanikova

Earbud_U Episode #9 – Anastasia Pryanikova, Linguist, Coach, Entrepreneur, Writer, Transmedia Storyteller and Visionary

earbud_u-episode-9-anastasia-pryanikova

[powerpress]

Marketers tell stories and mediators hear stories. And this is just the beginning of the story.

Many folks in the field of peacemaking and peace building are trying many different things to get the attention of a world that is changing all around them.

When this works, it’s beautiful, like with our guest, Anastasia Priyanikova.

Her and her partner have developed a start-up focused on all the most interesting parts of the mediation and storytelling experience. The learning part.

And she and her partner are working with a unique collaboration of artists, writers and other creatives helping them produce their best work.

Check out Anastasia Pryanikova online at http://brainalchemist.com/ and check out her learning company start-up, Bookphoria at http://www.bookphoria.com/

She’s got a special offer for all Earbud_U listeners at the end of the interview, so stay tuned for that.

Check out all the additional ways to get in touch with her below:

Email: ana (at) brainalchemist.com
Web: http://brainalchemist.com; http://bookphoria.com/; http://www.lawsagna.com
Twitter: https://twitter.com/lawsagna; https://twitter.com/bookphoria
Facebook: http://www.facebook.com/PryanikovaAnastasia
LinkedIn: http://www.linkedin.com/in/apryanikova
Google+: https://plus.google.com/u/0/+AnastasiaPryanikova/
YouTube: https://www.youtube.com/user/SelfHelpBookMuse
Pinterest: http://pinterest.com/lawsagna/
Meetup: http://www.meetup.com/Stamford-Brain-Book-Club/

Download the Latest Episode of Earbud_U!

[Advice] Who’s Afraid of Reaching?

The same people and organizations that are afraid of starting to blog—for whatever cultural organizational reasons—are starting to become perplexed as to why their reach to fans and audience is plummeting on social media.

Our advice is the same as before, but there is another piece to this equation as well:

When distribution platforms change the ways in which they let an organization talk to fans, followers and audience members,

And

When “people might read long form content even though it’s statistically shown to not be read by anybody much anymore,”

And

When the hard, scary part of starting an organizational blog seems to be around the voice, tone and message conforming and being exactly the same, no matter who writes,

THEN

The real issue is not “who’s afraid of blogging,” the real issue is “who’s afraid of doing the hard work of stretching and reaching.”

Many organizations (no matter what sector of the economy they are in—nonprofit, higher education, corporate, public service) have a fear of being perceived as being vulnerable. This is where the rubber meets the road:

Reaching is the process by which the organization says “to hell with it” and reaches for that vulnerability anyway and starts engaging with fans and audience members and trying to build their own house, rather than safely squatting in a house already built for them, and grumbling every time the rules change.
Reaching is a sign of an organization taking stock of long term people goals (and taking those goals seriously) rather than giving lip service to them, or only focusing on the short term financial goals.
Reaching is the first (and simplest) step towards empowering people in any organization.
Reaching, just like training in conflict resolution, emotional intelligence, and so on and so on, is easy to begin, but hard to follow through on.

Many, many organizations in many sectors of the economy have figured out the equation.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Anniversary] Our 500th Post

This is our 500^th blog post.

We have written in this space about everything from conflict and best practices, all the way to marketing and “the future.”

We are proud to have our readership increase from just our Mom and family, all the way to people that we have attended our trainings and workshops, people who have become our fans, and people who are watching us from the sidelines.

We have created all of our own content: We write, we research, we network and we collaborate. All by ourselves, and without a team behind us.

We have moved our focus from just writing, researching, and getting our voice out there to the smart distribution of our content to people through multiple streams, including Facebook, Twitter, LinkedIn, our email list and our daily RSS feed.

We have also had the pleasure of developing relationships through guest blogging and contributing to ADRTimes.com.

We have transformed how we view content: no longer is it just driven by researching and writing, but now it is driven by information and insights that we gain from work that we do with our clients, employees in organizations, and through talking (and networking) with others in disparate areas, all the way from nascent start-ups to established organizational hierarchies.

We love to blog. Writing is the only way that we can think to move the meter forward on what we do, our process and our philosophies, and our approach to peace.

After two and a half years, here’s to another 500 posts. We’ll be here. Everyday.

Trust us…

-Peace Be With You All-

[Advice] Goodbyes and Butterflies

Everywhere there are voices.

We wonder what the Five Man Electrical Band would have to say about Twitter, Facebook, YouTube, blogs, and on and on and on…

With so many voices, how does a person hear the still, small voice of the inner being?

When we were little children, our Grandmother used to tell us that “God doesn’t box with the world.”

Innate wisdom like that is lacking in the world today. All of the recent talk and interest about mindfulness, meditation and the like is indicative of a deep human desire to shut out the endless external noise and hear a deeper voice.

Historical perspective is something that’s good to note here: our Grandmother must have been in her 60’s when she told us that bit of folk wisdom and the Five Man Electrical Band serenaded us on Goodbyes and Butterflies about signs in the 1970’s, so this isn’t something that just started with social media.

The professional peace builder longs to go to the balcony, and take a break from the noise and shouting, to find the part of themselves that seeks to bring others to peace.

Perhaps this is the deeper reason why some peace building professionals struggle with creating content, marketing and some of the other core practices of entrepreneurship; and, why so many of them shy away from the crowed noisy social spaces, where voices are endless, loud and berating.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Podcast] Earbud_U Episode #4 – Elin Barton

[Podcast] Earbud_U Episode #4-Elin Barton, Owner & President, White Knight Productions, LLC., Bootstrapper, Social Media Video Marketer

[powerpress]

Oh my, the trouble with bootstrapping, right?

Elin Barton is the owner, founder and President of White Knight Productions, based out of Vestal, New York.

Elin has an incredible background in film and video work. She is also a marketer who understands, at an instinctive level, the power of the moving image and how it can impact how we buy, try and even follow.

The team at White Knight Productions is amazingly talented and they have developed a unique vision and approach to addressing the needs of their clients. Where video marketing is the future, the team at White Knight is blazing a trail there as fast as they possibly can.

And Elin did all of this through bootstrapping. Not taking a dime of VC funding to build your own project is about as brave as it comes, particularly when you have a family and other responsibilities, yet many, many women are becoming entrepreneurs and are making the move to do this. They are truly pioneers and showing the way forward.

And, Loddy Doddy is pretty friggin’ funny as well…

I was very excited to talk with Elin and I look forward to talking with her more in the future.

Check out the links below and book Elin and her crew at White Knight today:

White Knight Productions: http://whiteknightpro.com/

WKP on Twitter: https://twitter.com/WhiteKnightVid

WKP Blog: http://whiteknightpro.com/blog.html

WKP on Google +: https://plus.google.com/+WhiteKnightProductionsVestal/about

WKP on Facebook: https://www.facebook.com/whiteknightpro

Elin Barton on LinkedIn: http://www.linkedin.com/in/elinbarton

Check it out here on Soundcloud–> https://soundcloud.com/jesan-sorrells/elinbartonsavestheday

Download the Latest Episode of Earbud_U!

Presentation Tips and Tricks

Presentation is the most nerve wracking thing for many conflict engagement professionals, as it is for many other professionals in many other fields.

Many presenters forget a basic fact: meetings, workshops, seminars, classes, podcasts, pitches, elevator speeches and even 1-on-1 conversations are presentations.

Any time that you stand up in front of somebody else and use your words, your voice and your presence to transpose information from your brain to another person’s brain, that’s a presentation.

With that in mind, here are three tips to keep it fresh:

Remember the audience: The average attention span is down, and there are plenty of distractions in the world, so remember that the audience is whoever is in front of you right now.
Lose the crutches: Images and slideshow are too often used as a crutch to support the presenter, rather than as an addition—like spice on food—to the actual meat of the subject matter. The bravest presentations that you can do are those that don’t involve images and a slideshow. This is why the only difference between a 1-on-1 conversation and a 25 person breakout session is scale.
Don’t get intimidated by size: When speaking, people are really comfortable 1-on-1, but the sweat level goes up as the size of the audience increases. Why is that? Why do we get intimidated by size so often? Scale scares us, because it seems as though the risk level increases along with the size. But we’ve got it backwards.

The risk level decreases as the size of the audience expands, but the importance of what you are presenting should increase, rather than your nervousness level.

Any time that you’re in front of a person, that’s an audience, and the real risk is not getting your point across the bow.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] Gotta Have Faith

An entrepreneurial consultant without faith is a frog without water. She can go on for a while, but eventually the outside of the project becomes hard, crusty and unappealing.

Faith isn’t sexy to talk about, but even the most atheistic entrepreneur has to believe in something—other people, the power of their project—in order to get up, morning after morning and put the work in.

Particularly when it isn’t working.

The savvy entrepreneur builds her project on the basis of analytics, analysis, and raw data; but also, she builds with gut intuition and emotional intelligence.

Faith should not be confused with religion, which even the most successful entrepreneurial consultant, doesn’t talk about out loud.

But, without a good dose of faith, getting up to dig deeper, push harder and take greater risks can only be driven by fear for so long.

-Peace Be With You All-

Build Your Own House

For some people, renting is the way to go.

It removes the hassles of having to do yard work, deal with snow removal, or fix the things that invariably go wrong with a house.

For some people, ownership is the way to go.

It allows the person (or couple, or family) to feel psychologically, financially and spiritually grounded in a world of impermanence.

The same parallel can be drawn with organizations and their use of marketing tactics through social platforms.

Some organizations would rather pay the rent to get to eyeballs that the landlords of Twitter, Facebook, LinkedIn, Pintrest, Instagram, and on and on have decided to charge.

Some organizations are choosing to opt-out and go back to doing the work of building their own platform through the use of their website, their blog and their email distribution lists.

Which strategy is better is really a matter of whether an organization is looking to persist and remain relevant in spite of the changing winds of social platforms, or if an organization is just looking to “make some noise.”

However, never forget: The social media landlords of Facebook, Twitter, et.al., already put in the hard work building a really, really, attractive space for all those tenants whose eyeballs you want to show your content to.

So, are you a renter or an owner?

-Peace Be With You All-

This Too Shall Pass

Black Friday is a creation of marketers.

Almost specifically designed to get the average person to buy more stuff, it is a conflict resolution practitioners’ dream fake social “holiday.”

People engage in shopping rituals, while also engaging in conflict with each other, over the acquiring of stuff.

People fall for the commercialism (advertisements) that subtly intimate that choosing not to make purchases, or too engage in the ritual, that somehow a person is a Scrooge.

People report an uptick in feelings of depression, dissatisfaction and other mental health issues.

This comes about due to a falsely generated feeling of collective belonging around this season, tipped off by the false shopping ritual of Black Friday.

During this day, the words attributed to either an Eastern monarch, or King Solomon, should ring in our ears, both as a blessing and as a curse.

Because, the sun is going to rise tomorrow and the rituals of one, man created day, have little to do with the vicissitudes of the future, or even the inevitability of conflict.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Residents of (YOUR TOWN NAME HERE) Save $100 A DAY by Doing This One Simple Trick!!!!

Click bait articles and headline jacking efforts are just the latest in a long line of American hucksterism that began with Western, one man traveling wagon shows and continued through to TV infomercials from Billy Mays for OxiClean.

The first inherent problem with of all these forms of advertisement is the combination of shameless flim-flamism, the deceit of the short con, and the promise of a good deal of vaudeville.

The inherent false promise in this tradition plays on the long-standing, human desire for just one easy step that solves a difficult problem, fulfills an unmet need, or at the very minimum, entertains the viewer outrageously.

The reason why concerns about the lack of regulation in election advertising fall on deaf ears every two to four years is that the majority of election advertising is targeted at about the same level of click bait, online advertising and blog posts.

Add to all of it, candidates approving messages that, if your kid, your partner or your friend said them, you’d tell them they were full of it.

And we all know what “it” is.

“It seems so simple. It should be easy.”

This statement came out of a workshop I did recently as well as a podcast interview I gave recently.

Well, if the Truth were simple and easy, hucksters, flim-flam men, election year advertising, and other forms of selling that create artificial conflicts, fake disruptions, and incoherent disconnections, wouldn’t be so popular to use as shortcuts to the capital “T” truth.

And clickbait articles would drive almost no traffic on social media and in new journalism.

Do you feel like you saved $100 yet today?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/