HIT Piece 05.03.2016

The audience for the window dressing has left the building.

The thing is, the audience for whom the window dressing was designed, was probably there against their will for most of the show anyway.

All the way from how teachers present school assignments to how carnival barkers work the crowd, the audience for the show has to buy into the window dressing that covers the content, and they have to have the patience and the desire to be there in the first place.

But at a certain point adults get tired of formalized schooling and audiences get tired of being yelled at by commercials that are louder than the show they are interrupting and all of us begin to make alternate choices.

Post-school age adults confuse the window dressing of the set-up of the classroom, the routine of the school day, and the frustration of navigating the daily school environment tension between what they would like to have done, rather than what they were supposed to do, with learning valuable information—and almost 45% of post-school age adults never read another book after high school.

Audiences confuse the window dressing of the loud voice, the annoying 30-second interruption, the lack of real relationship, and their desire to have the show come back on, with all advertising that annoys them—and they employ ad blockers online, cut the cord from cable and use on-demand, streaming services, or turn off the television altogether.

I’ve been getting some feedback lately that the window dressing over some of my training content has to go. That audiences are impatient, disengaged, and only willing to sit through bite sized content, delivered quickly, and entertainingly.

But the thing is, the audiences I talk with, who contain individuals in conflicts, disagreements, disputes, and “differences of opinion” at work, didn’t get to where they are before they walked into my facilitation space quickly. It was a slow, steady, build-up of sediment consisting of frustrations, expectations, false reassurances, and miscommunications that got them there.

I don’t specialize in keeping anybody around against their will. And if the audience wants the window-dressing to go, it can go.

But to confuse the mechanics of the learning, with the tools of how and why to learn, merely perpetuates a pattern of disengagement, disillusion, and disheartening outcomes that got the audience here listening in the first place.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

HIT Piece 4.26.2016

Patience and passion run side by side.

Imagine this: You have been working, bootstrapping, tolling really, and you are busy turning the market on its head.

But, your audience isn’t as easily convinced as quickly as they could be, and gathering those people’s attention and trust is a long-term game that requires patience alongside your passion.

This is the drip, drip, drip process that drives the ambitious, the fast moving, and the dedicated, crazy. Impatience strangles more ideas that anything that passion produces. Being patient, doing the things, day in and day out, that will convert people to your cause, your philosophy, and to using your products and services, is part of the difficult and unglamorous work that doesn’t make the cover of Fast Company.

As the glamour and glitz of the entrepreneurship bubble slowly deflates, the mechanics of patience and the passion, driven by talent and vision, will be the things that will define the next round of entrepreneurship in any space.

Get patient.

-Peace Be With You All-

[Advice] Storytelling for the Peace Builder

It’s hard to imagine a world without stories and storytelling; after all, human beings are narrative animals. And where peace builders are concerned, it’s even harder to imagine a world without conflict.

Conflict is a process of change driven by stories. Stories that, when repeated often enough—and with enough veracity—become capital “T” truth in conflict parties’ minds, hearts and psyches.

Peace builders are experienced in hearing stories of conflict and disruption. They tease apart those narratives to move parties past “who did what to whom” and toward, resolution, reconciliation or even forgiveness.

But, when peace builders have to switch and become brand builders, sometimes they struggle with stories about their business, their peace practices and their approaches to advocating for peace in the world. This has created a space where peace builders are sometimes defined by market forces, rather than acting to create narratives that will drive the market to their door.

Go back and look at that paragraph for a minute: That set of thoughts right there is a story, full of assumptions, truths and values.

All good story making revolves around a three act structure, focused around an epic journey of some type. Any reading this who has studied the books of Joseph Campbell—or seen Star Wars—will know what I’m talking about.

The peace builder as “hero” is a tough meme to construct for many peace builders. It smacks of violating client self-determination. A narrative where the client is the hero and the peace builder fades into the background, never to be seen or heard from again, is comfortable for many peace builders. Such a construct can be seductive, because it reinforces various themes and narratives baked into the structure of many peace building efforts, from education and training to certification and publishing.

But…

The marketplace (i.e. potential clients and customers) enjoys the journey of heroes and even anti-heroes. Acknowledging this fact is not approval of it, so when constructing the story of an approach, process or philosophy, many peace builders would do well to follow three basic rules:

The brand client is always the hero—All good, memorable branding stories begin by focusing on the hero first and identifying that person and their role clearly (see the Apple campaign from 1984). When building a brand and a business, the conflicting parties are the heroes; but, they can only be heroic with a little guidance.
The brand narrative winds through every piece of content a peace builder creates—When I work with corporate training clients, the second best moment I experience is the moment when they tell me that they recognize me from my “heroic” photo, splayed “Superman-like,” across my marketing (see this here). My best moment is when all that fades as they come to realize, through instruction, training and guidance, that they have the power to succeed or fail if they want to—and on their own terms. When building business brand, images that are selected for your blog posts, your business card, and even your website and print media should all integrate and express the same narrative.
The brand narrative you want to send to clients must be consistent—The professional peace builder can send one, two or multiple messages to clients through multiple channels (see the Chipotle campaign here). And in a world with fractured and shortened attention spans—and multiple marketing niches and channels—it may be beneficial to send out multiple messages. Or, telling one story, one time, in one way may work better. Either way, the professional, savvy peace builder must decide on what the message will be—and where and how hard to promote it.

-Peace Be With You All-

HIT Piece 4.19.2016

There are people whose viewpoints I disagree with, but their principles are in the right place.

This seems counterintuitive to write, to say, and to act upon, but in reality, it is the only way to proceed in a world, seemingly bent on separation, isolation, and increasingly elevating short-term symbolism over long-term substance.

This also seems counterintuitive if you have connected with other people, collaborated on projects, or move forward with initiatives based in shared positions and common interests. The thing about positions is that they shift, and interests align only temporarily, but principles are forever.

This also makes me careful about with who I align, because the seductive beauty of a temporary positon interests me just about as little as the fleeting joy of shared interests. Principles are enduring and deep. Which means, that by the time I’ve discovered what your principles are, we already know that the other two areas—positions and interests—will align as well.

I told someone the other day, I am in a search for a moral man, or woman.

I’m actually in a search, not only for a moral woman, or man, but also a collaborator with whom my principles align.

It’s ok.

I’ve got a few years left yet.

-Peace Be With You All-

HIT Piece 4.12.2016

In my life as an entrepreneur, consultant, and freelancer, perfect is the enemy of good.

Chasing perfectionism—in a project, a blog post, a speech, a podcast episode, or even in a formalized training scenario—is a sign that I’m focusing on the work that doesn’t matter, so that I can hide from making decisions to do work that does matter.

Hiding comes in chasing perfectionism, both launching and addressing the market, allowing my critics to give me shame in their efforts to give me feedback, and allowing myself to become bogged down in considering what I didn’t do well.

So, if perfect is the enemy of good, getting to good—actually doing the work—is the only way to get to great. But even great is a term loaded with assumptions, expectations, and desires that can never be met. See, great (and perfect) are all impulses that come out of human desires and emotions.

Going toward greatness—without the humility that comes from walking through good first—breeds a species of hubris and arrogance. Focusing on perfect—at the expense of making the choice that “good enough is ok”—breeds a species of fear and hiding.

Hubris and arrogance.

Fear and hiding.

Telling the truth, making a ruckus, providing hope, staying humble, giving credit when it’s due, accepting criticism—but not shame—and being informative; these are the areas that more, and more, I’m intentionally chasing.

Moment-by-moment, step-by-step, day-by-day, drip-by-drip.

-Peace Be With You All-

HIT Piece 4.05.2016

Sometimes, but usually very rarely, an MVP won’t do in the market.

Sometimes, just interacting with the market with shoddy products, half thought through, is worse than not interacting at all.

Sometimes, the market (consumers, clients, audience members, etc.) need to see that you have actually thought through and engaged with the process of building something, in order to buy-in to the something in the first place.

The struggle is when you can’t discover—from what your competitors are doing, from market research, from just asking your potential clients, customers, etc.—what the market will bear.

Sometimes, the MVP is a question asked of the market, and the struggle is too read the tea leaves, in between the lines, and to discern what the market wants.

And sometimes, but usually very rarely (only twice in the history of the Industrial Revolution that I’m aware of), the solution is to build a product the market doesn’t know it ever wanted in the first place, to meet a need it never knew it had.

-Peace Be With You All-

HIT Piece 3.22.2016

Three benefits accrue to you (or me, or anybody else) when you show up and guest lecture at a college or high school class.

Prestige—I get to show up and talk with (or to) people who are there to hear knowledge and already mentally prepped with the idea that I’m the “expert.” I might not be the “expert” and I might not set myself up as the “expert” but the person (typically the instructor) introducing me to the class has more clout than I do. They set the table and they follow-up.

Accountability—I’m always accountable to other people for everything that I say, that I do, and that I write. But when I guest lecture, there’s almost no feeling of immediate accountability. Which means I have a choice to be accountable, or to be not accountable. Being accountable—and choosing to follow-up and answer questions from participants either in person or via email later—is the prize that participants get when they listen to me ramble on for an hour.

Responsibility—There’s always a measure of responsibility for the outcomes of any speech that accrue to the sender and the receiver. The receiver has a responsibility to actually do something with the information that they receive. But, since there’s rarely any penalty for not taking action (or at least, no immediate penalty) the intrinsic motivation to act must be energized by the sender of the message. The sender’s responsibility is two-fold: To be empathetic and accountable, and to be extrinsically and intrinsically motivating to the attendees.

The benefits may not be apparent immediately to you the guest lecturer, but they are there.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

HIT Piece 3.15.2016

There are two kinds of motivation.

Intrinsic motivation is driven by what you feel on the inside. Much of intrinsic motivation comes from emotions and reasoning. Motivation to accomplish tasks that touches on emotions and reasoning comes in the form of feedback, in a 360 degree fashion. The impact of that feedback creates intrinsic motivation, or it erodes intrinsic motivation.

Extrinsic motivation is driven by a carrot and stick approach from the outside. Much of extrinsic motivation comes from other people attempting to provide feedback, provide coaching, and to provide encouragement and recognition. Extrinsic motivation is about the impact that other people can have on you and your internal motivation.

Both kinds of motivations are about outcomes, feedback, and meaning and mattering. Both kinds of motivation have motivation behind them and the psychology of motivation is extensive and deep.

For me, however, I’m all in for the intrinsic motivation. Don’t get me wrong: I like pats on the back, “good job” statements, thank yous, and other forms of intrinsic recognition. I’m also all in for the extrinsic motivation. Don’t get me wrong: Money helps pay the bills and move the project along. I like getting swag as much as the next person.

But at the end of the day, my internal motor runs on fuel from Within, rather than on fuel from the World.

Every entrepreneur has to decide what fuel they are running on.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

HIT Piece 3.08.2016

The old saw went “If you want to hear God laugh, tell Him your plans.”

This old warning is meant to indicate that believing in the efficacy of your own plans—and your human ability to execute them—is a form of hubris and arrogance, doomed to failure from the start.

More appropriate for these days might be, “If you want to hear other people laugh, tell them your plans.”

Other people believe (or disbelieve) in you accomplishing your plans, based on ideas, thoughts, and experiences originating in their lives. Their judgement on the hubris and arrogance of your plans may means more to you than that of a silent (at least to you making the plans) God.

Even more appropriate for our times might be, “If you want to hear God laugh, tell Him how you’re going to accomplish your plans without Him.”

Hubris and arrogance still run rampant, and many people are hoisted by their own social media feeds. Many others experience a species of schadenfreude when watching other people fail. But very rarely are people ridiculously prepared, ridiculously talented, and ridiculously driven to walking the will of God out in their lives.

-Peace Be With You All-

HIT Piece 2.23.2016 – The Book Trailer

My book, Marketing For Peace Builders: How to Market Your Value to a World in Conflict is one step closer to being completed today.

I recorded a book trailer (link here), laying out some important points from the book, and encouraging you to get on the pre-order list.

After you’ve watched the trailer, send me an email with the subject line: PRE-ORDER list and I’ll add your name to my list, no questions asked.

Then, closer to the end of February (which is fast approaching) I will be at the end of the proofing cycle and will open up pre-orders for people on the exclusive list only!

I’ve already got a few names, but I’d really like to add more, because I think that peacemaking and money making shouldn’t be mutually exclusive.

Because I think that getting the word out about a path to peace is critical and the only way that peace builders can do that is with a stream of consistent revenue and consistent clients.

Because I know that peace building is hard, marketing and business development is even harder, and that there are no “silver bullet” solutions—no matter what the Internet tells you.

Because I know that relationship based, permission marketing is the only way for the relationship oriented, peace builder to make a mark on this conflict-ridden world with their message.

And…

Because I know that you want to go along with me on this amazing journey, one step at a time.

So, send me an email. Join the pre-order list. And let’s make peace together.

-Peace Be With You All-