The Longest Good-bye

Future historians looking at the sports marketing history of the United States will be puzzled by the rise and fall of American Baseball. 

The Longest Goodbye

They will note that it mirrored the loss of attention span in the overall culture, the need for greater and more brutal spectacle (see the fall of boxing and the rise of MMA for more of this) and the rise of American Football.

American Baseball’s long goodbye also follows closely with the fracturing of media markets and the loss of patience for the long themes inherent in long form journalism.

No event marks this more starkly than the swan song of Derek Jeter. Here is a player that–if he had come along 75 years ago–might not have been as honored because of the statistics, but would have been valued even more because of his heart.

Unfortunately, he came to athletic prominence in a time of dwindling respect for athletes as people and potential role models and a rise in overall cultural coarseness, disinterest and, of course the decline in interest around of his chosen game. 

-Peace Be With You All-

Jesan Sorrells
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
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