- Don’t clean up your act online. Get smart about what you post and don’t post.
Employers read Twitter the same as your friends do. And with more than half of recruiters (54%) now use Twitter as part of their talent search and with over 94 percent of recruiters who use social media using LinkedIn according to the 2013 Jobvite survey on social media recruiting, getting smart about being “real” is the only way to go.
- No one wants to network with you. You have to sell yourself and convince the other person that you are a “good buy.”
See Monday’s blogpost for more about this. Remember, offering the option to “opt-in” is far preferable to interrupting HR managers and employers so that they hit that “opt-out” check box on your resume.
- Personal branding as a concept is deader than dead. Think of yourself as a corporation and YOU are the CEO.
Every time you post, Tweet, comment, like or share content, you become a media company. You are a media company to all of your audiences. Even the ones that you don’t think are tuned in.
- Content curation leads to managed authenticity and genuine privacy, more so than content creation and content commentary leads to “freedom” and “authenticity.”
Curating and removing content (or not sharing, liking, retweeting or otherwise reposting) leads to authenticity. But not the kind that Miley Cyrus or John Green is striving for; instead, content curation leads to managed authenticity that allows the most important parts of You, Inc., to shine through and shows that you are personable, level-headed and employable.
As you search for that job, try and gain some complementary skills. Learn your conflict style so that issues don’t ever arise.