[Advice] Not Boring People to Tears

When presenting, varying pitch, tempo and word order can help a consultant or coach not bore the audience to tears.

So can having a really awesome twist on a really boring and basic idea, concept or problem solving approach.

The first approach takes time to develop and cannot happen without a good deal of self-critique and continuing training and improvement, on the part of the individual presenting the information.

The second approach involves employing an angle that—once the audience is no longer amazed—can lead to even greater boredom as the thrill of the initial spectacle wears off.

A professional will focus on both of those areas, but there is also a third area with which even the most seasoned professional may struggle:

Being tuned into the emotional vicissitudes of your audience through being aware of body language, micro-expressions and other nonverbal cueing can create the daylight between the presenter who arrives in spectacle and leaves in boredom; and, the presenter who gets invited back time after time.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] 3 Stages to Launch – Part 1

There are three hard parts to launching any project:

The first hard part is attaining technical knowledge (i.e. getting a degree, getting experience, phoning a friend, etc.).
The second hard part is getting the necessary hardware together and attaining a certain level of comfort with it, particularly when the learning curve is steep.
The third hard part is developing content—and allying with partners in that development—and getting that content distributed to the right audience.

Unfortunately, many people get caught in a spiral of focusing obsessively about how hard the three hard parts might be, rather than actually taking concrete steps to complete at least one of them.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] Networking, Word-Of-Mouth and Marketing You Can Afford

For the consultant the three most valuable forms of marketing are as follows:

Networking
Word-of-Mouth
and Referral.

Let’s break those three down from the most valuable form of marketing to the least valuable, because we approach them a little differently than many other consultants operating in this same space, no matter what the field.

Everything is networking, from the sales funnel conversations to any random email, we approach every opportunity to connect with somebody—client, customer, fan or follower—as a potential networking opportunity.

Does this mean that every contact will give us cash in exchange for services?

Absolutely not.

As a matter of fact, 95% of all of our networking never ends in a sale.

Disheartening? Maybe. But it’s our most valuable form of marketing, because the more people we get in front of the better the exposure we have and the stronger our story becomes.

Then there’s number two:

Word of mouth is possibly the least sexy way to make a sale.

After all, no film or television show ever popularizes the interaction where a person states that, “Oh yeah, Susan is a great person. You should work with her.”

But, word-of-mouth comes about because of a job well done, a client well satisfied, a blog post well written, a networking conversation well handled or an “I don’t know” honestly said.

You know. The really unsexy stuff that happens in between the cracks of the business.

Finally, referrals are great, but here at HSCT we don’t chase them as a primary marketing driver.

They are very hard to get and are based on trust, time and relationship.

They don’t come because of a blithe turn of phrase or a perspective well stated.

Referrals as a marketing tool are the furthest down the funnel, because they are the most expensive to buy and are the least easy to afford.

Networking is the most valuable form of marketing that a consultant has when building a business. Word of mouth can only come after networking and thus becomes the second most valuable form of marketing. Finally, referral is the least valuable form of marketing, not because it can’t be mastered, but because it tends to be promoted as the easiest one, and is really the one based on years and years of the other two.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Opinion] A Modern History For Labor Day

“Eight-hour day with no cut in pay.”

Working for a $1.50 a day, 60 hours a week, during a six-day work week is enough to make any American decide that enough is enough.

At least, it was during the last twenty years of the 19^th century.

The last major economic disruption of technology, society, culture, politics and economics occurred at the beginning of the Industrial Revolution.

We who are living through the second decade of the 21st century, are going through another series of major economic and cultural disruptions right now and have been for at least the last 20 years.

The history of Labor Day though, tends to be forgotten, in light of the seemingly never ending, daily stream of reportage around conflict, uncertainty and social disruptions.

What does this have to do with Labor Day and the establishment of an eight hour a day/forty hour work week?

People these days, seem to do more work for less compensation, and this is the core of the issue of Labor Day, because, inherently, more money equals more happiness, less conflict, lowered uncertainty and more peace.

Right?

Well, if that were so, we would never need a day to celebrate the end of the summer and—tangentially—the eight hour work day.

Right?

-Peace Be With You All-

[Advice] ABC for the Consultant

If you’re a consultant, you’re going to want to know the difference between selling and marketing.

So, let’s be clear here at HSCT.

Selling for the consultant is what happens when the client calls you back, signs the check and you deposit it.

Marketing for the consultant is what happens at every step before and after those three moments.

Now, some will say that you are always closing, in the manner of Glengarry/Glen Ross, but we here at HSCT would argue that you as the consultant are always marketing.

-Peace Be With You All-

[Advice] Designing a System for the No-Name Consultant

To develop as a consultant, digital marketing and using the tools of online digital content development are the most critical tools in your toolbox.

And, if you’re not connected to Booz Allen, McKinsey, or Boston Consulting Group, they you have only three tools in your box available to you, to grow your business:

Researching
Reading
Writing

These three tools serve as the cornerstone of all digital marketing efforts, and thus, as a budding consultant, with no name recognition, no building, no fancy cards and nothing but time, your best bet is to sit in front of the computer and grind it out.

Then, distribute your grind in a drip, by drip, by drip fashion throughout the social channels to which your audience flocks every day.

-Peace Be With You All-

How to Solve the National Deficit

The national deficit is a problem.

It erodes faith in institutions that should be acting in good faith to bind us together.

The deficit creates artificial conflicts with real consequences, and separation with real differences.

The deficit decreases national, regional and local credibility of elected, appointed and promoted leaders and serves to further deepen the chasm between those who are clever enough to pay attention to the game from those who still watch American Idol.

Some people opine that “We’ve always had this deficit,” or “It’s always been this way,” but that doesn’t mean that we shouldn’t take the necessary hard steps to reduce our deficit.

Some of those steps require hard self-analysis and the courage to tear down old, institutional structures and to erect new ones.

The national trust deficit is a huge problem.

-Peace Be With You All-

Change The World

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This is a special, limited-time promotion for her new book How the World Sees You (which dropped a couple of weeks ago, by the way).

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

Offer only lasts till July 25. Act now!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

On Insurgency

On this day, in 1776 an insurgency began.

Think about it:

Tweet: The world’s largest empire at the time was categorically rejected by a country with almost no standing military,no domestic governmental structure and no hope of ever defeating the much larger empire.

The insurgency was formulated by men who had multiple goals and motivations (as do all men, at all times) but the ultimate mission of all of their goals was the establishing of a country founded in a set of principles.

The insurgency took over 200 years to become established as apple pie, Mom and, well…the flag.

Makes you wonder where all of the modern insurgencies going on now will end up in 200 years.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email: hsconsultingandtraining@gmail.com
Twitter: www.twitter.com/Sorrells79
Facebook: https://www.facebook.com/HSConsultingandTraining
LinkedIn: www.linkedin.com/in/jesansorrells/
Blog: http://www.hsconsultingandtraining.com

[Advice] The Realities of Bootstrapping

Here’s what the eponymous “they” don’t tell the massive, faceless “you” about bootstrapping a project.

The most stressful part of bootstrapping is that the creditors call all the time:

They call about the mortgage payment that’s late.
They call about the credit card bill you haven’t paid yet.
They call about the 10,000 other little bills that pile up in a life because you “needed” that thing, that one time.

Or your kids did.

Or your neighbor needed to see that you had it.

One of the most telling examples from a film that parallels a bootstrappers’ existence, was from The Company Men, starring Ben Affleck (yeah…we know) and a few other actors.

Ben plays a guy who got laid off from a nice cushy, corporate job, and won’t take a step down in lifestyle, so he keeps driving the luxury vehicle, even as his much clearer wife sells everything around him to make the mortgage payment.

And then, they sell the house and wind up sleeping in his parent’s basement.

That’s the reality of bootstrapping. Except with a lot more “I-Told-You-So’s” from your relatives in who’s basement you may be eating ramen.

There is a growing amount of attention being paid to entrepreneurs who commit suicide. Or die early. Or get divorced. Or have substance abuse problems.

Bootstrapping means that you get the creditor phone calls, but you also get:

The looks from your wife as you try to explain that spending money on this piece of equipment was worth missing a meal
The experience of deciding that your kids need to eat this month, and so liability insurance can wait another month—hopefully no one sues you and takes the house
The moment when you’re at a networking event and you’re eyeing the salad bar closer than you’re eyeing the potential client in front of you because you haven’t eaten today—and might not eat tomorrow.

And no one cares. Not your creditors. Not the bank. Not your kids. Not your parents. And we won’t even get into your own grinding self-doubt about your own level of responsibility for all of this.

This isn’t the stuff that makes it into the business books.

This is the face of bootstrapping.

And after you’ve started down the road to building a project, your pride, ego and a stubborn, bull headed belief in your project is the only thing that allows you to ignore the ringing phone, put the ear buds back in, and go back to grinding out another product

Or sales call
Or mini-project
Or marketing strategy

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com