[Advice] ABC for the Consultant

If you’re a consultant, you’re going to want to know the difference between selling and marketing.
Always Be Closing

So, let’s be clear here at HSCT.

Selling for the consultant is what happens when the client calls you back, signs the check and you deposit it.

Marketing for the consultant is what happens at every step before and after those three moments.

Now, some will say that you are always closing, in the manner of Glengarry/Glen Ross, but we here at HSCT would argue that you as the consultant are always marketing.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
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