There’s no other more instructive event for the modern communications professional than a national election.
There’s white space and absence, in the midst of all the noise and the presence. What people do say is almost as instructive as what people don’t say.
Challenge the premise of the question, create a reductionist argument without objective meaning, play to the crowd as if no one is there to watch.
Be a marketable commodity, while also being a unique niche value, all the while, doing the daily narrative dance with the media.
Here’s what’s instructive about all of this:
Who are you for? If you are for everyone, you aren’t going to attract the attention and awareness of anyone.
Who are you against? If you aren’t against anybody, then you better be inspirational or maybe a little insipid, but never both—and never, even at the same time.
Who’s all in? If you aren’t going for the “gusto” then you aren’t going anywhere. Halfhearted attempts peter out halfheartedly.
Communicate strongly, confidently, and incessantly to cut through the noise, but be prepared to have your bluff called, your desires questioned, and your rigor stressed.
The reason only one person can become the head of a party or a country, is that the outcome—at a communications level—is scarce; and getting there is monumentally hard.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: email@example.com