3 Ways to Work on Your “Infinite Game”

We here at Human Services Consulting and Training (HSCT) love the old school E.F. Hutton commercials (link here http://youtu.be/sc2GpmLx82k).

The tagline, which our parents always used on us, of “when EF Hutton talks, people listen,” seems not to apply in the noisy media world in which we live.

But, when you’re developing a business with the anticipation of long-term equity, how do you cut through the noise so that at the key moment, as in the iconic commercials, people immediately stop—and listen.

Now there are three strategies that can help you work toward attaining your own voice:

  • Be consistent—even in a world of social media, the “Impermanent Web,” and Snapchat for business, nothing beats creating a voice by showing up, day after day, on a blog, on Twitter or on your website. Nothing.
  • Be bold—there are so many ways to spin a phrase that boldness in speaking, delivery and tone can be achieved through the use of a thesaurus, a dictionary and by molding an idea. And, really, if you’re controversial, what are “they” gonna do? Snoop on your emails?
  • Be quality—it’s hard to be a noun so often used as an adjective, but the fact is, quality counts. When developing a voice, quality is a hard target to hit, seeing as how people are often playing the “short game,” rarely ever playing the “long game” and almost never playing the “infinite game.”

In a world of impermanency, untrustworthiness and fly by night claims, implementing consistent, bold, quality strategies to develop your voice is the only pathway to success.

[Thanks to Seth Godin for bringing these distinctions to our attention.]

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

On Liberty, Wikileaks and Sullen Paranoia

“We in this country, in this generation, are — by destiny rather than choice — the watchmen on the walls of world freedom.” John F. Kennedy
In America, we pride ourselves on freedom, first amendment rights and the ability to have extensive privacy protection.

Yet, Wikileaks, Edward Snowden, Bradley Manning, Big Data and other intersections between the government and corporations sharing information to either get us to buy more, spend more, or to just watch us more, has put to lie some of these freedoms.

Enough Americans still see this country as the “Home of the Brave,” but less and less so over the last few years.

However, there is nothing that couldn’t be recaptured about the freedom to be left alone, inherent in our American freedoms, by replacing a few legislative leaders and by rethinking how we look at the cultural and social implications of privacy.

Two articles, one from Jules Polonetsky  and one from Peggy Noonan make the point that, while personal-public behavior may change in the short-term, due to surveillance and monitoring, in the long term, such efforts serve to create a nation of, in essence, sullen, paranoid, people: Angry and pessimistic at being watched constantly, but unable to stop it and believing that it is everywhere.

The balance between the result of every click, search and posting being held against me and government and corporations being able to interrupt me constantly with marketing and appeals to buy or support more and more stuff, has not been worked out fully in the American public sphere yet.

Fortunately for all of us, the American public will figure out how to resolve the tensions in this conflict, long before the laggards and late-majority in governments—local, state and federal—will.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/