We here at Human Services Consulting and Training (HSCT) love the old school E.F. Hutton commercials (link here http://youtu.be/sc2GpmLx82k).
The tagline, which our parents always used on us, of “when EF Hutton talks, people listen,” seems not to apply in the noisy media world in which we live.
But, when you’re developing a business with the anticipation of long-term equity, how do you cut through the noise so that at the key moment, as in the iconic commercials, people immediately stop—and listen.
Now there are three strategies that can help you work toward attaining your own voice:
- Be consistent—even in a world of social media, the “Impermanent Web,” and Snapchat for business, nothing beats creating a voice by showing up, day after day, on a blog, on Twitter or on your website. Nothing.
- Be bold—there are so many ways to spin a phrase that boldness in speaking, delivery and tone can be achieved through the use of a thesaurus, a dictionary and by molding an idea. And, really, if you’re controversial, what are “they” gonna do? Snoop on your emails?
- Be quality—it’s hard to be a noun so often used as an adjective, but the fact is, quality counts. When developing a voice, quality is a hard target to hit, seeing as how people are often playing the “short game,” rarely ever playing the “long game” and almost never playing the “infinite game.”
In a world of impermanency, untrustworthiness and fly by night claims, implementing consistent, bold, quality strategies to develop your voice is the only pathway to success.
[Thanks to Seth Godin for bringing these distinctions to our attention.]
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: firstname.lastname@example.org
HSCT’s website: http://www.hsconsultingandtraining.com