Build Your Own House

For some people, renting is the way to go.

It removes the hassles of having to do yard work, deal with snow removal, or fix the things that invariably go wrong with a house.

For some people, ownership is the way to go.

It allows the person (or couple, or family) to feel psychologically, financially and spiritually grounded in a world of impermanence.

The same parallel can be drawn with organizations and their use of marketing tactics through social platforms.

Some organizations would rather pay the rent to get to eyeballs that the landlords of Twitter, Facebook, LinkedIn, Pintrest, Instagram, and on and on have decided to charge.

Some organizations are choosing to opt-out and go back to doing the work of building their own platform through the use of their website, their blog and their email distribution lists.

Which strategy is better is really a matter of whether an organization is looking to persist and remain relevant in spite of the changing winds of social platforms, or if an organization is just looking to “make some noise.”

However, never forget: The social media landlords of Facebook, Twitter, et.al., already put in the hard work building a really, really, attractive space for all those tenants whose eyeballs you want to show your content to.

So, are you a renter or an owner?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Strategy] Changing Our Approach to Facebook

Remember the days when it was still “The” Facebook and all of your friends’ information, pictures and stories scrolled up right away in your newsfeed?

We got involved with Facebook a couple of years after its inception at around 2006. Since then we have had, admittedly, a “love/hate” relationship with the platform on both the personal and the business side.

Since launching the HSCT page in late 2012, we consciously decided to leverage Facebook strategically to gain an audience, and drive traffic to our blog. For the most part, this approach has worked well. About 44% of traffic to the HSCT #Communication Blog comes to us through Facebook. The remainder comes through email connections, LinkedIn, Twitter and other social distribution methods. And that Facebook driven 44% is almost 100% organic traffic.

Even as our dependence on Facebook to drive traffic has increased, we have noticed that conversion among our live audiences (the people who come and see us) has fractured, mainly along age lines. Those between the ages of 35 and 55 are connecting with us through Facebook, but the younger demographic (i.e. 18-35) are connecting with us through Twitter.

So…in 2015, the question becomes: What are we to do about social distribution through Facebook?

Well, this is a larger puzzle that many brands are working out in 2015, but for our money, the best approach is to change our thinking taking the following two points into consideration:

Facebook is now a billboard service on the digital highway. And, just like billboards on the physical highway, certain people see the billboards if they drive on that highway and certain people don’t. Physical billboard space has become pricey in the “real” world. In the digital realm, Facebook Ad spend, and Boost Post spending in an era of zero organic growth has also become pricey for a small, one-person shop.
The gamification of the SEO process on Facebook continues to yield dividends. We have to tag our friends on our personal page, whenever we post a blog article, in order to bump up our numbers of content views. This is unsustainable, to say the least, because the cost-per-click of ad spend on Facebook is only going to increase, even as the dubious benefits of gamification become less viable.

So, what to do?

Beginning this week, and for the remainder of 2015, we here at HSCT are going to pay for fewer posts, less often. The posts will be mostly image based and will always link back to blog based content.

The other thing that we will be doing is posting fewer links back to our original, blog based content. Instead, we are moving in the direction of creating newsletters and beefing up our distribution model directly to—and through—our website.

So, for those of you who have liked and consumed our content via Facebook, we’ll still be there, just less often.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers, our [download id=”2414″] and our [download id=”2390″].

And have a great 2015!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

Honesty in Human Memory

As they fade into the rearview mirror of memory, events of the past tend to be mythologized, canonized or misremembered entirely.

On a global scale, the one class of people who used to rely on this fact of human memory—politicians—are finding it difficult to deal with the current state of constant remembering that’s going on with the Internet and social media.

On an individual scale, we still have the expectation that other people will forgive us our trespasses, even as we can forever hold their trespasses against them, with the help of our new tools.

However, all of this electronic remembering hasn’t led to more honesty. In fact, as the tendency toward tribal social sanctioning has grown exponentially to a global scale, there are more and more media driven conflicts over who owns the narrative, rather than whether or not the narrative was honest and truthful in the first place.

This is part of the core reason why the masses no longer really pay attention when it’s revealed that someone—most importantly politicians—lied about something consequential, because honesty is no longer the coin of the realm.

Instead, who owns the narrative, for the next 24-48 hours, is what’s important. After that, well, the masses can repost in their Facebook feeds all they want, because it won’t matter whether truth (capital “T” or small “t”) was served or not.

At an individual scale, cries of hypocrisy still ring out, but the sound grows hollower with each passing year, as individuals learn from the masses, that ownership of the story is more valuable than the veracity of the content.

-Peace Be With You All-

A Fundamental Breakdown

Depending upon who you talk to, the social contract is either breaking down, or being renegotiated, with terms that favor the disaffected, the previously ignored and perennially held back.

Fundamental Attribution Error, correspondence bias and the attribution affect—all cornerstones of modern social psychology—describe the contemporary social contract in two basic ways:

External: If something goes wrong, other people are to blame and should have controlled their situations better.
Internal: If something goes wrong, I am not to blame because situations happen that are beyond my control all the time.

When we seek to blame others—or blame circumstances—for our misfortunes, disputes and conflicts, we shift the social contract in subtle and profound ways.And, depending upon whom you talk to, personal responsibility, or powerful institutionalized forces, are to blame.

But, when there’s no one to attribute cause and error to, and when there’s no set of circumstances that can be forgiven, how is conflict to be resolved?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

We Built This

There’s been a trend that has advanced as our electronic tools have outstripped our good sense, our common decency and our impulse control.

The trend can be heard in phrases such as “my Twitter feed blew up” or “Facebook melted down.”

When the popular media narrative drives emotional responses to hot button issues, surrounding topics such justice, identity, legal decisions or social depredations to push up ratings and gather attention, the population in the United States now has the tools and know how, to take to Twitter and Facebook and express displeasure, disgust or even to “poke the bear.”

The social contract is breaking down, not because people have the tools to express opinions from the peanut gallery, but because every peanut in the gallery has access to the tools in the first place.

But, we in the field of ADR shouldn’t get mad at the Internet or social media. After all, we either actively or passively, participated in building the media that we have right now.

We shouldn’t throw up our hands in disgust and walk away, tune out, turn off and drop off the “map.” We also probably shouldn’t engage, foment and otherwise stir the pot more, with anything but affirmations of peace and solutions to complicated issues.

We have taken the words of the Declaration of Independence, and the admonitions and arguments of dead 18th, 19th and 20th century white male philosophers to heart, but unfortunately, we have taken them to heart—and to task—using tools and social spaces that weren’t really designed for nuanced observation, conversation and peacebuilding.

The popular narrative is exactly that—a story—and we as individuals are under no obligation to spread the story, comment on the story, or even to believe the story.

We are under obligation, as peacemakers, to point out alternatives to the dominate narrative, no matter from whom—the majority or the minority—it may spring, and offer a path toward the Truth.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

The Shifting Social Contract

Privacy, the law and the social contract is breaking down.

People want to access the internet and be social privately, secretly and anonymously, but the NSA reads our emails and may soon have access to the data that all the devices in our home will be sharing with each other.

The Lockian social contract is breaking down with technology that Locke could never have anticipated, in an effort to create a Rousseauian-libertine future with no responsibility for what we say and do.

And that’s at a macro level.

Then there is bullying and social break down in social media. Children push each other to suicide. People are redefining the workplace and griping about it on social media. People are making individual economic choices at a rational (and emotional) level to pick streaming over subscription packages.

And that’s at the micro level

So…what does all of this have to do with mediators and conflict?

At the intersection of macro and micro concerns regarding privacy, trust, secrecy, confidentiality and the breakdown of the general social contract, lies a place for peacemakers with skills and talents to train, advise, coach and mentor those for whom active listening, empathy and civil liberties seem to be quaint holdovers from an era of powdered wigs and wine snobs.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

The Top 3 Hard Things

The hard things are the very things that appear easy.

Active listening seems easy. It’s easy to be engaged, totally focused on the content of a conversation or an interaction. It’s easy to pay close attention to what another person is saying, or doing, in the moment.
Active engagement is the easiest thing in the world. It’s easy to be engaged with a situation, a conversation, or a person whom we love and care about.
Active participation with your life, with another person’s life or with a critical situation is the easiest thing in the world.

But, it turns out, in a world of fractured attention spans, media distractions and fancy technical tools, attention, engagement and activity come at an embarrassingly high premium.

And we all make private choices (reflected publicly in our social media posting choices) about what events, people and places we give the most precious resource that we have–our attention–and then, when the world “explodes” the first question we ask is “Why didn’t I know about this?”

Well, we could have paid attention and could have known, if we had really wanted to…right….?

-Peace Be With You All-

Jesan Sorrells
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] 3 Stages to Launch – Part 1

There are three hard parts to launching any project:

The first hard part is attaining technical knowledge (i.e. getting a degree, getting experience, phoning a friend, etc.).
The second hard part is getting the necessary hardware together and attaining a certain level of comfort with it, particularly when the learning curve is steep.
The third hard part is developing content—and allying with partners in that development—and getting that content distributed to the right audience.

Unfortunately, many people get caught in a spiral of focusing obsessively about how hard the three hard parts might be, rather than actually taking concrete steps to complete at least one of them.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

HIT Piece 08.05.2014

I always tell the Steve Martin, San Francisco coffee house story before I begin speaking in front of groups of ten or less.

At some point in my career, I will be speaking before an empty room.

What matters is not the empty room, but how I handle what happens afterward.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Social Youtility

So, here’s a story that will seem wild, but in the context of a shared, collaborative economic system, it’s really not.

We here at HSCT are staying on the cutting edge of the marketing evolution taking place right now in the world, and a huge part of that is hanging out, listening to podcasts, attending online webinars, and reading a lot of blogs.

A LOT of blogs.

And we could always, read, write and research more than what we do, but occasionally an opportunity comes along that allows for all of our talents and skills to coalesce.

That happened this last Wednesday at around 1pm EST. We were invited (via email) to attend a webinar hosted by Ion Interactive, where guest Jay Baer was talking about his latest concept, YOUtility.

Now, YOUtility is not new. As a matter of fact, it is the basis of everything that we do here at HSCT, and one of the key concepts behind YOUtility is the idea that brands should create content (video, blogs, podcasts, advertorials, advertisements, shows, etc.) that is so good that people can’t ignore, won’t want to and will want to pay to see more of it.

See why this appeals to us? It’s the Steve Martin concept writ large.

Anyway, we were on this webinar and were encouraged to live tweet questions into the host with the #IonWebinar. We did this almost incessantly for the entire hour as Jay was presenting the high points of YOUtility.

In the question and answer segment, we even got one of our questions answered almost directly. Something about getting the C-Suite on board.

As a result of about 45 minutes worth of work, we and five other live Tweeters were rewarded with a hardcover copy of Jay’s book, which you can find by clicking here.

Who says that social doesn’t work?

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com