HIT Piece 11.08.2016

Here’s an update, if you’re interested:

If Trump gets elected…I’m not moving anywhere.

If Hillary gets elected…I’m not moving anywhere.

I’ll keep doing the same thing I’ve been doing since Reagan, Bush, Clinton, Bush, and Obama were elected and these silly threats started getting thrown around.

You know.


In the United States.

Under whatever government thinks that they are running the Republic.

I recommend that you all do the same.

[Strategy] Here’s What’s Instructive…

There’s no other more instructive event for the modern communications professional than a national election.

There’s white space and absence, in the midst of all the noise and the presence. What people do say is almost as instructive as what people don’t say.

Challenge the premise of the question, create a reductionist argument without objective meaning, play to the crowd as if no one is there to watch.

Be a marketable commodity, while also being a unique niche value, all the while, doing the daily narrative dance with the media.

Here’s what’s instructive about all of this:

Who are you for? If you are for everyone, you aren’t going to attract the attention and awareness of anyone.

Who are you against? If you aren’t against anybody, then you better be inspirational or maybe a little insipid, but never both—and never, even at the same time.

Who’s all in? If you aren’t going for the “gusto” then you aren’t going anywhere. Halfhearted attempts peter out halfheartedly.

Communicate strongly, confidently, and incessantly to cut through the noise, but be prepared to have your bluff called, your desires questioned, and your rigor stressed.

The reason only one person can become the head of a party or a country, is that the outcome—at a communications level—is scarce; and getting there is monumentally hard.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Contributor] Indifferent Politics

Follow Alex on Twitter @AlexanderBGault

With the U.S. Presidential election fast approaching, it is time again for everyone of voting age in the US, and a few not yet of voting age as well, to sort out their political ideals and choose a candidate they feel will protect those ideals. And this year, as with every other year, a new crop of young voters is entering the pool.

And many of them don’t even know who’s running.

The young adults of this generation are less politically interested, at least in terms of big elections, than previous ones, and it’s not a new problem http://www.theguardian.com/politics/2013/dec/26/apathetic-disaffected-generation-may-never-vote

Many references to the political apathy of the new generation date back to 2013, and this specific one refers to the UK, but the problem is spread across many 1st World countries and has shown itself in the current voting generation and the one just arrived.

There are many ways this problem could have arisen. In the US specifically, it could stem from the blatantly ineffective Congress, the lack of focus on the “little guy” in federal and state government, or the widespread disregard of the younger generation by the older.

The younger generation sees no reason to vote for the people who on the street refer to even the best of them as “self-centred and narcissistic”.

The political apathy could also be a product of how politicians and hopefuls communicate with the younger voting audience. When someone lives a majority of their life without Twitter or any other social medias, they tend not to see its relevancy or importance, and therefore disregard it or use it as an afterthought. And the growth of social media has revolutionized how people get their information.

For much of the 20th century, people got their information, especially political information, from newspapers or television and radio. Rarely was the information straight from the politician or candidate themselves. However, today, the information in generally disregarded if it isn’t from the candidate or politician themselves. Twitter accounts run by “Mr. _______’s Management” are rarely given credence, and interviews with a big news corporation are outright ignored.

This new era of politics requires a more personal touch from the candidate, an interesting return to the roots of American politics that the big-business men of the 20th century are not accustomed to.

Alexander Gault-Plate is an aspiring journalist and writer, currently in the 12th grade. He has worked with his schools newspapers and maintained a blog for his previous school. In the future, he hopes to write for a new-media news company.

You can follow Alexander on Twitter here https://twitter.com/AlexanderBGault.


Residents of (YOUR TOWN NAME HERE) Save $100 A DAY by Doing This One Simple Trick!!!!

Click bait articles and headline jacking efforts are just the latest in a long line of American hucksterism that began with Western, one man traveling wagon shows and continued through to TV infomercials from Billy Mays for OxiClean.

The first inherent problem with of all these forms of advertisement is the combination of shameless flim-flamism, the deceit of the short con, and the promise of a good deal of vaudeville.

The inherent false promise in this tradition plays on the long-standing, human desire for just one easy step that solves a difficult problem, fulfills an unmet need, or at the very minimum, entertains the viewer outrageously.

The reason why concerns about the lack of regulation in election advertising fall on deaf ears every two to four years is that the majority of election advertising is targeted at about the same level of click bait, online advertising and blog posts.

Add to all of it, candidates approving messages that, if your kid, your partner or your friend said them, you’d tell them they were full of it.

And we all know what “it” is.

“It seems so simple. It should be easy.”

This statement came out of a workshop I did recently as well as a podcast interview I gave recently.

Well, if the Truth were simple and easy, hucksters, flim-flam men, election year advertising, and other forms of selling that create artificial conflicts, fake disruptions, and incoherent disconnections, wouldn’t be so popular to use as shortcuts to the capital “T” truth.

And clickbait articles would drive almost no traffic on social media and in new journalism.

Do you feel like you saved $100 yet today?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/