HIT Piece 10.27.2015

There are not many ways to grow (or scale) past merely being a solo entrepreneur, freelancer, or consultant.

You can “productize” a process (see Brian Casel’s approach for more about this), or you can develop a product that you can sell repeatedly, such as a workshop, or even a seminar.
You can begin to charge more for developing a process or a product for a client (Seth Godin promotes this approach), but that only generates more revenues, which conflates the illusion of growth with the presence of revenues.
You can take on larger and larger clients, with larger and larger contracts, which give the illusion of running a business, but is really just expensive freelance labor. And when the project (no matter its size) is over, then you have to let the people you hired go. Or try to get an equal size, or bigger, contract for the next go around.
You can also develop a software product, funded through business revenues, that supports a piece of a business process and then sell that solution to other solo entrepreneurs, freelancers and consultants.
You can produce white papers, blog content, e-books, audio content (podcasts, audio white papers, etc.), or even self-publish a book and put it out through Amazon. And then you can create more workshops and content around that.

But at some point, the solo entrepreneur, freelancer or consultant must hire other people to grow and must begin generating significant profits to support other people’s livelihoods, or else what you do remains as confining as the employment you left to start your project. Inspirational speakers from Zig Ziglar to Tony Robbins have made the leap. So have many others.

It’s a hard jump.

The hard part to solve with what I do, the way that I do it, through Human Services Consulting and Training is there are three elements for me to consider before growing to be large enough to potentially hire another person to do the work I do now:

Business philosophy – I want to hire somebody who is ethical and who will have such an ethical compass that they will be able to spot problems before even I see them. Not cautious, just prudent.

Personal philosophy – I want to hire somebody who has a strong, positive, moral core: The question “What will you do so that we can make a profit together?” has to be answered in a moral fashion, rather than just a financial one. After all, when (not if) an immoral choice has consequences, the name on the front door is mine. Not theirs.

Societal philosophy – I want to hire somebody who can believe, exemplify and live, the societal philosophy that’s on the back of all of my business cards “Helping YOU ethically attain PEACE in your life.” This is a societal call for peace through self-awareness first, and everything else second.

Even without these three considerations, scaling would be hard. Which is why so many solo entrepreneurs, freelancers, and consultants stay singular, stay small, and are frustrated by the level of impact they have in their niche—and outside of it.

I’m not frustrated. And I’m not in a hurry. I’m out here walking around, looking around for someone.

See: [Genesis 18:23-33] for a living example of this conundrum.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] Who Matters When Building Your Platform

For the peace building consultant, getting myopia in the pursuit of success, becomes a natural outgrowth of the work.

But there are people who matter, inside and outside, of all of this:

Family Members
Team Members
Business Mentors
Partners
The Customers/Clients/Buyers
The Audience

We listed those in our order, but other orders will differ, and certain pre-conditions may apply.

The savvy peace builder digs deep when building her project and makes the list. Without the list, there is no forward movement, and then myopia descends into noodling over email for half of the day.

We put the audience at the end of the list for good reason. The savvy peace builder knows that the people who applaud (or don’t applaud, or jeer, or deride, or ignore the project altogether), are not necessarily the most important people in the life of the business.

The savvy peace builder also knows not to confuse the noise of the applause (or the jeers, derision or silence of ignorance) with the importance of the project.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] The Project Work Trap

The savvy peace building consultant looks at project work as another version of the golden handcuffs scenario, they started their project to avoid in the first place.

Work for time is the consultant’s version of not scaling. And, in order to effectively scale such transitive and necessary products as peace, honesty, good faith and courage, project work has to be the minimally viable product.

Developing books, developing processes, developing software applications, developing “train the trainer” processes and more are ways around, through and over the project work trap.

And the savvy peace builder knows this…

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

A Distinction With A Difference

The savvy conflict consultant isn’t afraid of the hardship of the “beans and rice” life that has to be lived while building their peace building project.

They aren’t afraid to bootstrap their way to success.

And we’re not talking about millionaire status here, we’re actually talking about making enough money in this economy to pay the mortgage (or rent), keep the lights on and feed themselves and their family regularly.

If the savvy peace builder is bootstrapping, that’s the true difference between them, and the peace builder who bets it all on the market with one big shot—and either takes a loan out to fund their project, or tries to develop a funding scheme involving other parties.

The thing to remember is that bootstrapping your project allows you to waste less psychic, emotional, psychological and even financial energy on the risk that doesn’t matter (the money) to focus all of your energies on the risk that do matter (building peace in a broken world).

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] What to Do When You have Issues…

…and you will.

There will be days when no one will take your cold calls, your warm calls, or even a hot call.

There will be days when the family, the children, the house and other distractions will seem to crowd out the endless stream of productive work that you know you have to do.

There will be days when you will get angry/depressed/despondent/melancholy and it will seem to others that are outside of your internal mental circus that you are actually not all that engaged with reality.

There will be days when, no matter how many accolades and “thank yous” you will receive, they will seem to roll off of your back in the face of mounting debts, panic and fear of imminent failure.

On the days that the conflict consultant has these issues, she should push back from the table, take a break and go have coffee with a trusted friend or colleague.

Physical activity also helps, in taking a walk, or going for a run.

Finally, on the days when the committed conflict consultant has issues the most important thing to remember is that this too, shall pass.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Gotta Have Faith

An entrepreneurial consultant without faith is a frog without water. She can go on for a while, but eventually the outside of the project becomes hard, crusty and unappealing.

Faith isn’t sexy to talk about, but even the most atheistic entrepreneur has to believe in something—other people, the power of their project—in order to get up, morning after morning and put the work in.

Particularly when it isn’t working.

The savvy entrepreneur builds her project on the basis of analytics, analysis, and raw data; but also, she builds with gut intuition and emotional intelligence.

Faith should not be confused with religion, which even the most successful entrepreneurial consultant, doesn’t talk about out loud.

But, without a good dose of faith, getting up to dig deeper, push harder and take greater risks can only be driven by fear for so long.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

HIT Piece 12.16.2014: 3 Blogging Lessons

After blogging for almost two years, I’ve learned a few important things:

If I wait for inspiration to write, it won’t ever come. Inspiration happens when my butt hits the seat and I begin to stare at that blinking cursor and the white paper.

I became so much better at this blogging game, when I stopped writing just three times a week “because I just didn’t have time to do more” and started writing 5 times per week. And next year, it’ll be twice a day, five days of the week.

Profundity is not the point of the blogging.

If I am seeking to be profound, to stumble upon some sainted truth about entrepreneurship, conflict resolution, peacemaking, marketing, social media communication, my writing is not going to get there. My readers will find, and share, the profundity for me.

I write whether you read it or not.

The reason that blogging gets such a bad rap from “serious” writers such as novelists, journalists, research writers and others, is partially because of the nature of issues blogging covers (a “them” problem) and partially because of the lack of consistency and doggedness of bloggers (an “us” problem).

Rest assured, I’m going to keep writing the HSCT #Communication Blog, whether anyone reads it or not. I think of it like Saturday Night Live, which goes on every Saturday night at 11 o’clock (EST) because it’s 11 o’clock, whether anyone is watching it or not.

It’s all content.

The podcast, the blogging, the text on my website, the ADRTimes.com blog posts, the Facebook shares, the Quora posts, the Tweets, the workshop content, the keynote speeches, the LinkedIn posts, the e-books, the white papers, the Medium.com posts, the layered images.

It’s ALL content.

-Peace Be With You All-

[Advice] Presenting to the People Who Matter

There are people who matter and people who don’t.

The tough thing is telling the difference between the two.

The line between the successful consultant or coach and the “also ran” is the one who strikes a balance between knowing who are the smartest people in the room…and who are just hanging out waiting to applaud.

-Peace Be With You All-

Jesan Sorrells
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Should You Teach as a Consultant?

Is consulting a collaborative process?

Is teaching a collaborative process?

Does peace building provide an opportunity to impact a maximum number of people?

Do we live in a collaborative, connection based economy?

Do you need to spread the word about your talents and skills and cut through noise and distraction?

The answer to all of these questions is YES!

And the best way to accomplish all of these is by collaborating with your local technical, community, junior or four-year college.

The revenue of connection is the only one that counts in the “new normal.”

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

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