[Strategy] I’m Right

The reason why talk of biases (implicit and otherwise) doesn’t connect with audiences listening for tips on how to manage conflict, is that the audience already knows that they’re biased.

And they’re fine with it.

The challenge is not to harangue them until they give in and admit that biases (implicit and otherwise) can be attached to values.

The challenge is to persuade them that their biases aren’t helping them get the results they so desperately crave.

And yes, it’s easier to harangue and force an “I’m right you should listen to me” -argument, on an audience that has already heard your “I’m right you should listen to me”-argument and has rejected it.

It’s easier for the person presenting the “I’m right you should listen to me”-argument that is.

But the audience leaves (mentally, emotionally, or physically), loses interest, or gets distracted by something more entertaining.

And less badgering.

Persuasion serves to manage and resolve more issues in ways favorable for both parties (the biased and the unbiased) alike.

First, connect through persuasion. Then build a relationship. Then change behaviors.

And last, change the world.

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