Trust is evident when a company, organization, association or individual promotes themselves, their ideas, their products or their services online, either via social media or via search.
Trust works in a social sense (again, both on and off line) because without a relationship, even if it’s a tangential one, connection cannot happen and then referrals cannot happen and cash—revenue—cannot change hands.
Trust is the only thing that works to facilitate this transaction.
Trust works when something—a product, service or idea—is given generously, and nothing is expected in return. This is something new in our industrial based, “let’s all make a better widget the next time around,” process that has dominated the Western world for the last 80 years.
Trust worked then as well, but it worked more as trust in an industrial based, quality driven process, rather than people.
Trust got us more stuff, because the corollary to trusting in the industrial process, was trusting that the industrial employer would provide a safe job, for life, with safe working conditions: Same thing with government promises based on social programs, social safety and social/business regulation, both local and national.
Process, quality and precision came first, safety, security and high pay came second, people, relationships and “giving it away for free” came third—if they made the list at all.
Remember the old Ford ad tagline from the 90’s: “Quality is job ONE.”
Even the Bible, in Psalm 115, the exhortation to trust is evident in verse 11 which states that you who fear the Lord (where “fear “means to stand in awe, to be afraid or to have reverence for a superior being) trust in the Lord, for He is their help and their shield.
Why belabor this point?
Well, there are 20,000 volunteer mediators working in dispute resolution centers, court rooms and law offices around the country right now. And if you are a mediator or a conflict professional, trying to make a living—or make a little revenue—doing this work, then you are in a tough bind.
This is because so many folks who could be your target market for trust, connection, referral and revenue are already knee deep in trusting that a non-fee based relationship will endlessly provide for all of their needs.
Mediation is about connection and relationship. Mostly, it’s also about trust: Trusting the mediator to get out of the way; trusting the other party to deal fairly; trusting the process of mediation to produce whatever outcomes are desired by the two parties in conflict.
How does an enterprising professional then, transform freely given trust into paying revenue?
Well, that’s the real question for this week, isn’t it?
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: email@example.com
HSCT’s website: http://www.hsconsultingandtraining.com