The value of strategy and tactics—and knowing the difference is two-fold:
You have to know what the map looks like in order to figure out how to get where you’re going.
You have to know what your strengths are in order to accomplish what you want to do.
Strategy (the map) and how to navigate the map (tactics) are not the territory. The territory is the field, the platform, the audience, the market, the brand, and at the furthest end, the horizon and the dent in the universe that you want to make with your life.
Internal conflicts come about because people often confuse the map with the territory. Or they, on purpose, use the language of principles to describe positions that are negotiable. Very few people speak and live in spaces and markets where they mean what they say, and they say what they mean.
When you’re launching a project, knowing the difference between strategy (the map), tactics (how to navigate the map), and the territory (where in reality you want to end up) can make all the difference between walking with authority and wandering with confusion.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: firstname.lastname@example.org