With the seemingly overwhelming flood of content, voices, opinions and “takes” in the social media world, there are two common responses to the feeling of being drowned in mediocre content:
Throw up your hands, declare the Internet “dead”, and retire from the space…
Throw more content out there in a never-ending “race to the bottom” for attention, trust and money.
Both choices are false, for me.
Content is a passenger for success, not the driver (or the gas) in the car of any business. The people who are doing the best in the content “game” are those who combine the development of content with the material fact of doing something else (creating, collaborating, consulting) in another area that complements what they do online.
Am I going to develop the next great content management system? Probably not. Am I going to keep workshopping, writing, speaking, collaborating, connecting, and meeting with people off-line, while my online content grows and grows?
And that’s the way out of the bind for many people.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: email@example.com