Hey, You Big APE!

As there is a process for making a movie, painting a picture or even developing a video game, there is a process for creating a book.
The format doesn’t matter these days: hardcover, paperback, e-book or other digital form, the book, the long form narrative, is still alive and well in the world.
And if you are going to choose a format, and you choose the digital format, you have to make the same kinds of decisions that you would have to make if you were writing a traditional manuscript:
  • What is my topic?
  • How long will my book be?
  • What is my audience?
But the most important question to answer is: How will anyone read it?
With 25% of the book buying public buying long-form content in a digital form (along with long-form visual content being delivered to them via tablet and mobile devises) why wouldn’t an entrepreneur, author, or budding publisher go the route of an e-book?
But, there are issues with editing, formatting, what platform to publish on and a lot of other questions.
Fortunately, Guy Kawasaki, former brand advocate for Apple, current Motorola advisor, and social media monster, has put together an e-book for you about how to solve all of those little problems.
APE (get it by clicking here) is the guide to artisanal publishing. I encourage you to get it as we will be talking about e-book publishing, in light of HSCT’s own e-book, 35 Hits, coming out later this summer.
By the way, we got our digital copy free from just following @GuyKawasaki on Twitter and we recommend that you do the same.
Publishing is a scary choice. 
But not as scary as the long-term effects of choosing not to communicate effectively.
Here at HSCT, we can help you explore the how to communicate effectively safely and thoroughly.
Sign upfor the March 26th HSCT Seminar, Choices in Communication, held at The Studios of Bree Elyse Imaging for only $89.99!
Click on the link http://bitly.com/18LX7HC to register!
We would love to see you there!
-Peace Be With You All- 
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com

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