Social tools allow us to connect with other people now more than ever before through three important ways:
Finding the people who believe in your message, who desire to be educated, or who want to be entertained, is easier now more than ever.
Of course, it’s easier now more than ever, for the noise of a thousand million voices to drown out—not the finding of others who want to communicate with you—but to drown out the ability to connect in a meaningful way with others who need the connection.
But it’s easier now more than ever, for those organizations—governments, churches, political organizations, bureaucracies—to be circumscribed by the individual in search of connection rather than spectacle.
The hardest things during this 4th revolution in human communication are not going to be finding your tribe, or cutting through the noise, or battling against the forces of conformity.
The hardest things are going to be as follows:
And every system that we have set up from our last revolution (the Industrial one) that remains in this one, was designed to squelch, manipulate, or channel in “socially appropriate ways” starting, continuing, and ending.
So, get to finding your tribe.