[Advice] The Impresario’s Dilemma

Quality and quantity.

These are two ideas that have long combated each other at scale in a variety of contexts and containers.

From mediation processes and practices to industrialized object making, quantity very often takes a back seat to quality in both the consideration of the creator and the consumer.

When there is so much ephemeral stuff (such as content, ideas, and art), considerations around quality become the watchword for monitoring and disengaging with ideas that we find to be reprehensible.

And, of course, quality is perceived as suffering by both the creator and the consumer, because the quantity of ephemeral stuff has increased; and, and because our brains can only absorb so many different ideas at once.

But keep in mind that, once you increase quantity, quality only suffers when caring about each outcome takes a second place to actually getting the outcome to happen.

Impresarios care about quality.

They also care about quantity, but realize that interactions around ephemeral content become a matter of time, rather than scale.

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