HIT Piece 2.7.2017

On any curve of distribution, at the beginning of the curve and at the end of the curve are outliers.

At the beginning, these outliers are known as “pioneers.”

At the end, these outliers are known as “laggards.”

And in the middle of the curve (where the bulge is) this space is a cluster known as “the masses,” or the “average” or the “median.”

This truth of distribution stands for anything that can be mathematically measured, from the number of tall people in a room all the way to the number of CDs that people own who you may stop on the street.

This truth of distribution applies to my words (and the words of any other blog writer) as well.

On one end (at the beginning of the distribution curve) I’ve written blog posts with 50 to 100 words.

On the other end (at the end of the distribution curve), I’ve written blog posts with 1000 to 2500 words.

And in the middle, on average, I’ve written posts with 300 to 500 words.

Some math before I make my larger point: In the last four years, I’ve published 848 blog posts. If on average I’ve written 500 words per post, which comes to 424,000 words I’ve published in total since starting in 2013. And it might even be a little higher than that, due to posts not published.

424,000 words.

In all that time, I haven’t collected as many email subscribers as I would like.

I also haven’t collected as many engaged readers as I would like.

And this is the trouble with the Internet in general and blog writing in particular.

It begs the questions:

Why write on a blog you own, everyday if no one (or very few) are reading and engaging with you on your own platform and instead are continuing to read and respond on other platforms (i.e. Facebook or Medium)?
Why continue to build on land that you own when you’re the only one in the house?

I’ve been thinking about these two corollary questions a lot lately, because people often get excited when I talk about the blog, but then, when I point out that it requires you to be engaged with me, in order for it to work at the emotional and psychological level, I get…

…well, I get the responses that you would think I would get.

I’ve been thinking about these questions as I’ve been watching shared, walled, social media gardens devolve into spaces of short-form thinking, and long-form hubris.

I’ve been thinking about these questions as I build a platform that may not be for everyone–but that just might be for YOU.

424,000 words.

Responses, engagement, critical thinking, emotional intelligence: These are the things that matter, and whether writing, teaching, video making, or podcast recording, I hope that you will stay in the meaty part of the distributions curve of listening, engaging and responding.

[Strategy] Bad Ideas

The equation is simple: Talents + Knowledge + Skills + Effort = Strengths

Talents are non-teachable. They are naturally recurring patterns of thoughts, feelings, or behaviors that can be productively applied in a person’s life. Effort is also non-teachable. Effort is based on intrinsic motivation, as well as extrinsic influencers.

Knowledge is teachable. In the context of understanding what you’re good at, knowledge is simply “what you are aware of.” Knowledge is a combination of life experiences, plus academic knowledge, plus gut intuition. Skills are teachable. Skills are the capacity (not necessarily competency) to perform the fundamental steps of an activity—whether at work, at school, or at home.

That’s the academic part. Here’s the lived piece.

My strengths are in being contextual and looking backwards to the past in order to look forward to the future, gathering disparate information together from various resources, walking through life deliberately and carefully, analyze and solve problems, and think about how to find the shortest, best route to success for people.

In a list, they look like this

Context
Input
Deliberative
Restorative
Strategic

What this really means in practice is that I have a lot of bad ideas. A lot. With these five strengths, a combination of talents, knowledge, skills, and effort, I have been rewarded (not necessarily financially rewarded) in the space of many places. Without knowing where, and what, your strengths are—what you’re good at—you will have no idea what to do with all of your bad ideas.

The things is, in developing conflict engagement processes, services, and products, knowing your strengths and where your bad ideas come from, is critical for the market success of the savvy peace builder.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Opinion] On Writer’s Block

Very few people complain about being unable to speak.

Even fewer people complain about being unable to nonverbally communicate a message.

But many, many people, when challenged to write down the story of their conflict scenario (in 500 words or less, which is about a page and half of writing) will “freeze” up and complain of writers’ block.

However, those same people will write a post a diatribe about the latest twist in their conflict drama on Facebook. Or they will tweet it out. Or they will post a meme, share a GIF, or “like” a photo that expresses how they feel about a conflict scenario in their life.

I know this seems like a tenuous argument, but follow me:

If the posting, tweeting, liking and sharing are forms of writing—and thus subject to writers’ block—why is it that so few people have so little trouble expressing themselves via these new methods of communication?

There are three things at work here:

The rate of formalized reading decreases exponentially after a person finishes high school and many people (other than for work) never pick up a book for reading (either fun or otherwise) ever again. But the immediate entertainment factor of social sharing short circuits this tendency.
Sharing and communicating via electronic platforms is so new (comparatively) as an adaptation of human culture that the “rules” of communicating are being written (and rewritten) even as the platforms shift and develop. This makes social communication and social sharing truly the “Wild West” of communication styles.
Formalized writing is often viewed as the purview of business, academics, and government, with little “real world” applicability to the daily lives of many people. This is a more subtle shift that has occurred culturally (at least in the post-Industrial world) even as the nature of work has changes to become less about brawn and more about brains.

These three factors (combined with the idea that providing the space of attention and focus for formalized writing to occur is still viewed as a luxury rather than a need) lead to people literally “freezing” when asked to write down what happened to them in a conflict scenario.

-Peace Be With You All-

[Advice] Content Commitment

The thing that destroys most content creation efforts is not lack of talent, ability, or innate skill.

The thing that destroys most content creation efforts is not lack of resources, lack of time or lack of money.

The thing that destroys most content creation efforts (from live streaming via Periscope and Meerkat all the way to writing a blog on a daily basis) is the lack of a will to consistently commit to a course of action.

Whether it works, or not.

Whether it attracts attention, or not.

Whether it scales, or not.

The lack of a will to commit to the process, regardless of outcome, seems foolish and pointless when stacked against economic metrics that have dominated content production for the last 100 years.

We still run into professionals who either own businesses, who have built projects, and who are accomplished at wringing a profit margin out of the world, who are shocked that we blog every day, or that we have a podcast with only one advertiser–at this point in its development.

Then they are even more shocked that we plan to do more things that do not produce revenue right away.

By doing things that do not produce revenue now, enable us to do all kinds of things that will produce revenues later on.

If more thinkers, builders and doers would adopt this mindset (by the way, it is the only mindset that works in the world of the digital, the automated and the algorithmic) the long tail would become fat, the economic value of consistency and commitment would experience exponential growth, and the level of the quality of content being created would increase.

-Peace Be With You All-

[Strategy] Does Book Writing Still Matter?

Do books, and book writing, still matter?

In a world of free written content, indexed by Google and accessed by billions of people with Internet or mobile access, and a few keystrokes, what significance could writing a book possibly retain?

Let’s relate two stories that partially answer both questions:

I was at a conference earlier this summer at which I was the lunch keynote speaker. I had arrived early and was talking to the vendors who had lined up outside the hall to sell their products, services and processes to the attendees of the conference.

I stopped at several of the tables and eventually ended up engaging in a conversation with a sales representative from a company that specializes in engagement and recognition, two areas that I believe are critical to developing employees and keeping them at work.

In the course of the conversation, the person to whom I was talking mentioned that her organization had written a book about the core of their company’s focus and she wanted to give me a copy of the book.

Her assistant went to her car and 10 minutes later, I had the book (a hardcover) in my hands. I looked down at it and turned it over. Then I asked “How much do I owe you for this?” She looked at me and started laughing and said “Don’t worry, I’ve got an entire case of these books in the back of my car.”

The book—all that research, content, packaging, distributing, publishing and marketing—was $25.00.

In the second story, I was talking with a friend and colleague of mine in another industry. He and I were having lunch and discussing many topics, and in the course of our conversation, I brought up the fact that he recently had a book published. The topic of his book is on leadership and it represents his second book in several years.

He talked about how he was struggling to get attention for the book’s topic and how he had only sold one book at the time that we were talking (hopefully, by this point he’s sold a few more, but I haven’t followed up with him lately).

His book is around the same price point $25.00 as the hardcover book in the previous story, but he’s also offering workbooks, e-pamphlets and other “freebies” to sweeten the deal and make the price point more palatable. After all, there are hundreds of books on leadership published every year.

Do books, and book writing, still matter?

Some stats that show that it does. In the first half of 2014, books sales were up by 4.9% over 2013, accounting for $5,023,800 with adult nonfiction accounting for $3,310,600 of that total. [link here] In the business area, where leadership, engagement, employee motivation and entrepreneurship make their mark, there were 16, 604 [link here] books sold in 2014, up by 7% over the previous year.

In the year 1440, the printing press was invented and Johannes Gutenburg could barely monetize it, dying broke and forgotten until he was remembered almost 100 years later.

Why bring Gutenburg up?

History is littered with the bodies of failed inventors who were either too early with their innovations, too late with advocating for their work, or who got greedy, got in bed with the wrong people and died thinking of themselves as broken failures. That probably won’t happen to Jeff Bezos, Bill Gates, or Sergey Brin and Larry Page, but books matter, because, after 600 years, we have finally gotten the format, the feel and look of book right. We have figured out how to monetize it and the technology to make it, sell it, market it and distribute it has experienced global, explosive exponential growth.

Authors (and many potential authors) hold the internet, content creation, free online content, and e-commerce responsible for the overall reduction in the number of book sales. Our new technology and delivery systems are blamed for the difficulty that many authors (in unpopular or “boring” genres) have in marketing and selling their books to niche audiences. Finally, the development of the social web and digital distractions on a platform initially dominated by the presence of the written word, is credited for the loss of concentration and focus that audiences appear to have in an age where the greatest product of the printing press seems to be being supplanted.

Do books, and book writing, still matter?

The savvy conflict engagement professional should write, because content matters. But the kind of writing that is done for a blog (like this one) does not have to differ entirely from the kind of writing that would be in a book, or even an e-book. The frustration comes with the fact that the categories in which peacebuilding has its roots (psychology, business, sociology, legal), have never been “bestseller” categories for the general, book buying public. The other frustration for peacebuilders comes in the fact that we are, at a human level, transitioning from one technology (printing press) to another technology (the Internet) and the rules are not set, as they will be 600 years from now.

Book writing still matters for the peacebuilder, but there are three suggestions for moving forward:

Write for a narrow niche and deepen it through working with your network that you have built offline and online. Selling a few hundred copies of a book through connections and networks is possible in a world of fractured attention spans. However, without writing for a narrow niche, all the giveaways and sweeteners won’t move units.
Use the disciplines that you’ve developed through writing blog posts, engaging with social content, creating marketing efforts and connecting with people, to sell your book. This is the most daunting piece of the process. It is like having a small start-up inside the business you’re already developing.
Set your expectations for what “success” or “failure” looks like for you. The savvy peacebuilder is savvy because they set their expectations around outcomes at a level that matches the length of their network reach. If you have worked for 4 years to build a network of 1300 people on Twitter, and you know that only 40 of those people are in the market for your book, Twitter may not be the tool to use to promote your book. However, if you only want to sell 40 books, those 40 followers may be your best customers.

Do books, and book writing, still matter?

Yes. Now more than ever.

-Peace Be With You All-

Jesan Sorrells, MA
Principle Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] How to Write a Blog Post

It begins and ends with writing.

Yes, we live in an overwhelmingly visual culture, dominated by ads, images, videos, emojis and other vehicles that serve to entertain, inform, persuade, convince and convert.

But making an argument, and taking a stand still matters.

As does commitment and consistency, and the ability to be alone, (a la Virginia Woolf) and take some time to contemplate, think and formulate.

Blogging—long form content creation—still matters, even in a visually choked world. Many professionals would like to write, but are still trapped by the image that they have of writing from grade school.

Here are 5 steps to actually writing a blog post:

Come up with an idea—“I have nothing to write about” is the worst phrase in the English language. Or possibly any other language. With the rare exception, people do not think in images (unless we are counting the actual visual alphabet of a language as an image itself) and so words must dominate. When you can’t develop an idea, what you’re really saying is “I don’t want to think.”
Write down a few key words—We are avoiding the term “outline” but visual cueing and memory are still based in words. Write down a few and save them for later.
Go back to the key words—Before opening up that Word document, or the lid to that Mac Book, go back to the key words you wrote. Begin to craft a story around them. Yes, “Once upon a time…” is an appropriate opening, but a better one is more metaphorical. Comparisons work, because the human mind needs to analyze the world of the unknown, against what it already knows.
Don’t procrastinate—The biggest writing killer is procrastination. Typically based in fear, procrastination sneaks up and robs ambition, the desire to do better, and the will to put words on paper. Nike’s motto rings true here.
Step back from what you’ve written—Trust us: Never hit the “publish” button right away. Yes, blogging has some credibility issues, but that has more to do with how the process is used and what the process is used for, than the actual process itself. Writing builds ideas, and a platform, but the audience wants to be treated with a semblance of trust. Misspelled words, poor comma placement, and on and on, distract the audience. Plus, the heat of the writing arena has to cool so that soem ideas can be killed, and resurrected, if need be.

Writing a blog post is not difficult. The underlying meaning behind writing, publishing and distributing that blog post is diffcult.

Writing represents a commitment to the written word. Writing represents standing in a place and owning up to an idea, a concept, and a story that others may not agree with. And without consistent writing, we don’t know how you develop all those other shiny platforms, from podcasting to YouTube videos.

-Peace Be With You All-