[Advice] Changing Our Approach to Distribution

Content distribution is hard.

Really hard.

Here’s why: It’s really difficult to research content, write content and edit content without a commensurate plan to “get it out there.”

Here at HSCT, we looked at the distribution part of creating content as secondary to the problem of generating enough content to actually be of value in the virtual space that we occupy.

As we have learned more and more about the process of writing, we have had to learn more and more about distribution systems. In our estimation, for the conflict consultant, seeking to make a dent in the conflict space, there are a few distribution mechanisms for getting attention (and eyeballs) on their content:

Social media—Everyone knows that social media is a place of content curation and content creation, but many people (not B2B/B2C brands) don’t think about Facebook, Twitter, LinkedIn or even Pinterest as being 2^nd party distribution mechanisms.

Email—Everyone knows that email isn’t “sexy,” but it keeps right on moving along. Email as a method for B2B content distribution drives around 4% of all traffic to the HSCT blog, with over 75% of that traffic being new visitors.

Curation Options—Many peace builders (and other content creators) don’t focus on curation tools such as Flipboard and StumbledUpon, as well as Quora. There are also secondary content creation options out there from Medium.com and LinkedIn publishing.

The “dark” Web—Sharing of articles, reposting and republishing of articles into private newsgroups (yes those are still around) and chat rooms (yes, those are still around as well) can be powerful connection drivers for the development of a peace builders’ content. We have found this is a growing area for our content, our approach and connecting people to our philosophy and business model.

Here at HSCT, we are using all of these methods. Our strategy is simple: Keep learning and researching, keep writing our articles, keep distributing our perspective and keep growing through distribution.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Who’s Afraid of Blogging?

We are “out here” all the time.

In our professional capacity, we have served (and do serve) as consultants and “advice providers” in multiple areas: marketing, conflict entrepreneurship, Big Ideas and some other areas.

However, whenever there is a discussion about social media/online marketing, and we mention that the core of marketing should be a blog presence, our clients (or trainees) get very, very nervous.

Who’s afraid of blogging?

So, we called up a good friend of ours and he provided some insight that we hadn’t previously considered. In a nutshell, it came down to three things:

Blogging is hard because the voice that a person (or organization) writes in, may not be the voice that shows up to do the presentation, make the pitch, address the customer or close the sale.
Blogging is hard because there is the possibility that, while “no one reads long form content anymore” someone actually might. And if they do, how does an organization (or individual) “walk back” something that they wrote and distributed.
Blogging is hard because it’s a constant challenge to keep up with distribution platforms that “change the rules” every day, the ever shifting eyeballs (we’re looking at you Facebook, Twitter and LinkedIn!), and the attention and nature of audience interaction.

Who’s afraid of blogging?

We’ve also been thinking about the idea of content creation vs. consumption, active and passive audiences and how there is “so much noise out there,” which is a constant lament for some of our clients in this area.

The answer to the question is that only a few organizations, people and entities are not afraid of blogging. Everyone else either blogs, tweets, facebooks, or distributes to their own level of comfort and desire to be either an active participant in the social space—or not.

Are you afraid of blogging?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] Goodbyes and Butterflies

Everywhere there are voices.

We wonder what the Five Man Electrical Band would have to say about Twitter, Facebook, YouTube, blogs, and on and on and on…

With so many voices, how does a person hear the still, small voice of the inner being?

When we were little children, our Grandmother used to tell us that “God doesn’t box with the world.”

Innate wisdom like that is lacking in the world today. All of the recent talk and interest about mindfulness, meditation and the like is indicative of a deep human desire to shut out the endless external noise and hear a deeper voice.

Historical perspective is something that’s good to note here: our Grandmother must have been in her 60’s when she told us that bit of folk wisdom and the Five Man Electrical Band serenaded us on Goodbyes and Butterflies about signs in the 1970’s, so this isn’t something that just started with social media.

The professional peace builder longs to go to the balcony, and take a break from the noise and shouting, to find the part of themselves that seeks to bring others to peace.

Perhaps this is the deeper reason why some peace building professionals struggle with creating content, marketing and some of the other core practices of entrepreneurship; and, why so many of them shy away from the crowed noisy social spaces, where voices are endless, loud and berating.

-Peace Be With You All-

[Opinion] Build Your Own House

When living in a house that someone else has built, there is always a sense of something that could be better, roiling around underneath the veneer of “being comfortable.”

Walking around in that house, the renter (or person paying the mortgage) always notices nails sticking out, annoying rough edges and corners of door jambs and knobs, cabinets that are the wrong height and colors of the walls that are “off.”

But, most people put up with those irritations in a house, because…well…it takes a lot of technical—and emotional—knowledge, to design your own house, to your own specifications, that’s comfortable for you.

It’s the same thing with the houses that we have built on top of the virtually property space of the web: social media platforms, apps, websites and many, many other items.

Too many clever people in the web space complain too much and too loudly, about the houses they are paying rent to live in. And as clever as they are, they are not picking up a pen, a ruler and sitting at a slanted desk, to design and build something of their own.

In order to develop the web past where it is now, we need more clever people building houses, versus renting houses.

And the amount of real estate is always expanding…

-Peace Be With You All-

[Advice]The 3-Fold Path to Self-Awareness

The more work we do through training others to get in touch with themselves, the more and more surprised we are by how few people in organizations are in touch with themselves.

There are three pieces to self-awareness:

The ability to be vulnerable—which is typically translated as “the ability to be wrong,” but that’s a misnomer and faulty definition. Being vulnerable means knowing when to show your heart…and when to keep it hidden.
The ability to be authentic—which is usually confused with being vulnerable, but that’s a surface understanding. Being authentic means being able to let down your emotional guards enough to “make a fool of” yourself, and to be able to accept the consequences of what that means.
The ability to be transparent—which is usually transposed into the question asked most often in our trainings: “Do I really have to tell my [insert name of group I’d rather not be transparent with here] everything that I do?” No. But in order to become self-aware, the first step toward being emotionally literate, a person has to be comfortable with honesty and beyond the crippling effects of shame.

Without attaining those three pieces of self-awareness–vulnerability, authenticity, and transparency–getting to emotional literacy will be impossible for any individual.

And in the organization of today—and the future—emotional literacy, spearheaded with self-awareness, will be the trait of leadership that separates organizations which thrive from those that merely survive.

-Peace Be With You All-