Building a Memory Palace of Lies

What happens when how I remember an event doesn’t match how you remember an event?

This mismatch in memory—and framing of those mismatches—leads to people constructing palaces to specific memories in their minds. These palaces are filled with feelings, ideas, thoughts, and conclusions that may not be objectively accurate.

And that may be viewed by the other party (who remembers events differently) as a palace of constructed out of lies.

One of the issue with outsourcing our memory of events (and even our memory of truth) to online algorithmically based programs, is that the program remembers quite accurately. But it remembers what its original creator (or “first mover” if you will) programmed it to remember.

And just about as accurately.

Here’s a deeper issue: When I appeal to an outside authority to adjudicate the disagreement between my memory of events and your memory of events, and when that authority has been programmed by a third party with their own attributions and biases, at what point do we stop appealing to authority?

And let bygones, be bygones.

The power of memory truly lies in allowing people to construct their own memory palaces in peace, to remember the past with nostalgia, and to forget (and be forgotten) not as an escape from consequence—memories provide plenty of that on their own—but as a way to experience grace.

The Privacy of Memory

We lose a little of ourselves when we outsource our memory to Google.

But not in the obvious way that we think of.

What we lose in the privacy (some would say inaccuracy) of memory is the ability to forget.

And to be forgotten.

The privacy of memory and the palaces that we build in our minds of truths, facts, lies and stories is more valuable than we know to preserving the best parts of our fragile humanity.

In the rush to electronically preserve the truth in non-debatable, and factual ways, we are losing the pleasure (and the privilege) of the privacy of choosing what we want to remember—and what we have the grace, forgiveness and ability to forget.

When we can call out each other using facts we like that work for us (and avoid or dismiss the facts that don’t), our social media communications and interactions become about expressing the rawest of emotions with immediacy, in the face of overwhelming facts that are preserved as eminent, and indisputable truth.

Google can’t help us here. Neither can artificial intelligence. Neither can another social communication platform.

Only human beings can preserve the privacy of memory in relationship with other human beings.

Network Leap 3

Most people don’t see it.

Confusing the primacy of what we can see, touch, taste, and feel, closes our human perceptions to the potential financial and monetary value of what we cannot measure and codify with our five senses.

This is evident in the primacy of the use of relationship networks in every aspect of our lives.

We cannot touch connection, though we can experience a story with other people.

We cannot see engagement, though we can engage in active listening and experience the positive effects of someone listening to us intently, and the negative effects of someone ignoring us.

We cannot see the value in a relationship, but we can feel with our hands and our emotions the ways in which people grow in relationship transactionally with us.

We cannot see the cruft, bad feelings, negative emotions, and life experiences where the relationship didn’t “work out” as transactionally as we would like, which often creates in us a sense of caution at getting back into relationships and connections.

We have all observed the causal outcomes of the impact of things we can’t see (relationships) and have experienced the power in maintaining and growing connections (networks) to people who may—or may not—be able to “help” us advance in the world.

We all know someone who has gotten a cake job, attained a plum position, or moved up the ladder of an organization, not through technical skills, but through the value of human connection.

Most people don’t see it.

We cannot directly observe the functions of the Internet.

We cannot directly observe how information spreads through bits and bytes and is translated into images, text, and videos.

We cannot directly observe how those videos, texts, and images impact the mind and change the perceptions of the receiver of those messages, but we all accept the reality of these changes happening.

We cannot see how searching for information on the Internet, using a tool such as Google, unites us as disparate people in a communal desire to connect, engage, and to grow our interests, our curiosities, our agreements, and our arguments.

Most people don’t see it.

But Google does.

Think about it: Google as a search engine tool proves—in a form monetized at enormous scale—that the networks of connections matter more for making money, making more connections, making products, making ideas, and making services than anything else tried in human history up to this point.

But there’s an upper limit to that knowledge.

Trapped by the confines of the box in your pocket (i.e. your mobile phone) or the box in your house (i.e. your TV or desktop computer) or the box in your briefcase (i.e. your tablet), there’s a hardware limit to a software solution.

There might not be a software solution to the problems that people have, but in the 21st century, Google (now Alphabet) is going to do its level best to break out of the boxes it is currently trapped in, and prove that networks between people in the physical world, can be scaled and monetized just as easily as they were through a search function.

Google sees it.

Do you?

Wisdom is a Skill

Wisdom is a skill.

In our modern era, that values speed over taking time, and that values the new over the old, wisdom is viewed, not as a skill, but as something unattainable.

This intellectual and cultural state of affairs has not always been the case.

As a matter of fact, when information moved slower (although from an individual’s perception, information has always moved faster than comprehension) wisdom was valued both as a skill and as an intellectual, emotional, and spiritual state.

Getting wisdom is more than about getting knowledge (which we can get from Google) or about debating about the “owning” of facts (which we now battle over publicly) or even about truth claims (which continue to be divisive); getting wisdom is about having the skill to know when to talk, and when to listen.

Be slow to speak.

Be quick to listen.

Be mindful of the power of knowledge.

Be engaged with things that are difficult.

Be a source of memory.

Wisdom is a skill, and the massively existential struggle of modernity is the tension between accepting the immediately available knowledge of the now, and the seemingly obscure wisdom of the past.

In that tension, there are a few critical questions we have to answer:

  • Do we ignore the past and barrel toward the future?
  • Do we engage with the skill of attaining wisdom, or do we continue to chase knowledge?
  • Do we search for meaning in our conflicts and communications, or do we channel our energy into forgetting, seeking closure, and “moving on”?
  • Do we look to the wisdom of the past without a critical spirit based in destruction, pride, anger, and arrogance, or do we abandon the pursuit?
  • Do we pass along the hard lessons to our current generations (sometimes in hard ways through hard conflicts) or do we allow them to sit in pretend ease?

The strategy is leveraging past wisdom to determine the answers to these questions.

And it’s not a strategy that we can outsource to our technological tools anytime soon.

Network Leap 2

The leap from here to there has never been closer.

Sure, leaping is naturally hard.

That’s why people caution other people, before they embark on a path they can’t see, into a future they can’t understand, with outcomes that are unimaginable, to “look before you leap.”

It’s been written before that, in the context of a conflict, this is terrible advice, most often given terribly.

In the context of the idea of the primacy of the network over everything else , leaping from the Internet “in here” (the greatest communications disruption tool invented by man yet) to the network of physical relationships, textures, and moments in the world “out there” (the physical world), it’s actually great advice.

The difficulty of leaping from inside the machine to outside the machine is misunderstood and underappreciated. Google is trying it’s best to make that leap, as is Facebook, but the real players in the leap from virtual to physical, might be platform builders who understand two things:

Connectivity is not a bug, it’s a feature. Too often in the non-virtual world, connection is now shifting from being treated as something to be hoarded (though there are still those who do that) to something to be freely shared. This shift is thought of by the hoarders as a bug in the system and they do all they can to wipe it out.

Access is a responsibility. Too often in the physical world the location where the fiber optic wire ends (the last mile concept) is thought of as the place where it’s not financially worth it (a profit can’t be made) to provide access to the people living beyond that, sometimes literal, “last mile.” This mindset is shifting, because the reality is that access is gradually moving from a limited privilege to a global civic good.

Once people, businesses, and networks wrap their heads around these two philosophies, and then are self-aware enough to act on them with intentionality, “look before you leap” will return to being the terrible advice it always was.

Network Leap

The deep revelation of the revolution called the Internet, is that it continues to demonstrate that networks are the most valuable resource that an individual, a corporation, or a government possesses in order to leverage innovation, change, and advancement.

Of course, during the height of the Industrial Revolution last century, no one understood how to measure the revenue generated by any kind of network (personal or professional), but everyone knew somebody who had gotten hired via a referral, or who had made a purchase from strong word-of-mouth.

The Internet shows the power of such networks virtually (have you bought an online course lately?) even as it erodes the networks between people in the “real” world.

This is a particularly troubling realization for organizations built at scale, i.e. “real world” companies, from old line manufacturers (Ford) to healthcare companies (name your national hospital conglomerate of choice here).

The fact that a network matters more than physical size, monetary resources, access, etc., on the Internet is the main reason why corporate mergers (i.e. AT&T + Every Other Media Company You Can Name on the Planet) won’t do much to increase the overall market share of individual eyeballs and mass audience attention. The mass approach doesn’t work (because of the network impact of the Long Tail) and such mergers are the flailing attempts of declining industries to remain relevant in the face of the only thing that scales from individual to individual.

The web of the network.

Some sectors are provincially beginning to understand the impact of the presence of the network in the physical world, with the growing talk around the Internet-of-Things. But this is just the beginning.

The fact that the presence of the network matters more than the size of the network, is why Google will eventually get out of the search business altogether (probably around the middle of this century or so) and be the first Internet based company to burst from your computer or mobile phone application, out into the physical world.

Search matters less and less when the network matters more and more to accomplishing revenue, connection and growth goals at scale. Sure, Facebook may “win” the networking wars against search in their own little walled garden, but Google is planning on escaping to larger territories in the physical world where the presence of a network generates more revenues, because of the inability and myopia of Industrial Revolution based organizations to appreciate the impact of a network at scale.

These larger territories where networks aren’t as valued (yet) include the physical connectivity infrastructure of a city (Google Fiber), the physical place where individuals spend time commuting to work (Google Car) and the place where individuals spend the time connecting with others physically AND virtually (Google A.I. projects).

The fact that the network matters more than the technology facilitating the development of the network, is why virtual reality companies (Oculus Rift) and augmented reality games (Pokemon Go!) will be on the edges of individuals’ and companies’ radars for some time to come. The real “killer” app for both virtual reality and augmented reality technology will be the one that brings connectivity and an already established network into the new technology. And then pivots to connect that network to a larger, physical world.

For companies that can’t envision the leap to network based thinking (but who have executives and others on their cell phones texting, emailing, messaging, and otherwise building their virtual network constantly) here are a few suggestions:

Build the physical network between schools, industry, and government in your local town, or municipality. There is nothing less sexy or interesting than sitting at a table talking about how things were better economically in the middle of the Industrial Revolution, but that lament must be part of a larger discussion of expanding the web and the network using the same thinking and acting that individuals are doing virtually daily.

Realize that money is no object. Money is a story. Fear of change and resistance to the present reality and the future possibility are the objects. Recently the question came up in a workshop with an organization in transition “How do ‘crack’ the Resistance?” One way is to build trust. The other way is to change the thinking of the organization around what constitutes a “revenue generating” activity, and what does not.

Realize that there isn’t power in hoarding knowledge, access, or a carefully constructed network anymore. There isn’t power in hoarding money anymore (no matter how much cash on the balance sheets the Fortune 500 is hoarding). There isn’t even power in hoarding connections to politicians, power-brokers, or personalities anymore. The power is in sharing, reciprocity and building trust across boundaries, rather than busily building moats.

Or walls.

The full power of the Internet—in its ability to shape how humans build, how humans communicate, and how humans create network value—has yet to be fully explored.

We are at the beginning of a revolution.

HIT Piece: 10.11.2016 -“For” You, or “To” You

The government (and the corporations that consort with it through lobbying efforts) can’t provide every service, fulfill every need, and relieve every want for every individual.

The government (and the corporations that consort with it through lobbying efforts) can be hampered from taking away rights and encouraging responsibility, from individuals.

One perspective is known as “positive rights” and the other perspective is known as “negative rights.”

In online interactions with corporations that are coalescing and acting like “real-world” mega-corporations (consorting with, and lobbying against or for, government policies and such) the issue in conversations around online anonymity is whether or not you believe that those mega-corporations should do for you, or should not do to you.

“For” you, or “to” you.

The preposition makes a difference.

If you believe that Google should do for you, then you will gladly give over your private data without a thought, to companies that view you as a product, and your privacy and anonymity as an afterthought.

If you believe that Facebook should not do to you, then you will be savvy about what you reveal online, where you reveal it, and to what company you give access to your data. You will interact with companies on the Internet who view you as a customer, and your privacy and anonymity as their first thought.

The preposition makes a difference.

If you believe that SnapChat should do for you, then you will gladly stay inside the walls of that communication garden, adopt the rules of the garden without thinking, and will complain when the rules of the garden are changed—as they inevitably will be—because you didn’t build SnapChat. Evan Speigel, Bobby Murphy, and Reggie Brown did.

If you believe that Dropbox should not do to you, then you will gladly pay for their premium service which protects your anonymity and expands company revenues in ways that allow it to continue to grow, because you will realize that you aren’t the product. The cloud storage is the product. And you won’t get caught the next time there’s a data breach.

The preposition makes a difference.

If you believe that AirBnB should do for you, then you will gladly applaud as they make changes to who can use their app as a part of their service, to reflect current political and social considerations based in long-simmering cultural passions, rather than revenue based considerations.

If you believe that Uber should not do to you, then you will sign petitions to bring Uber to your town, while also insisting on anonymity in driver data, protection from harassment from incumbents such as taxi drivers and others, and encourage the founders to develop robust responses to charges of sexual assault by drivers in countries not America.

The preposition makes a difference.

If you believe that the Internet should do for you, then you will happily engage with the Internet as a finite communication and connection tool. You will be happy inside walled communications (Skype), commodity (Gmail), and collaboration (GoToMeeting) gardens, and you won’t explore much further than those gardens. Because the Internet has too many options, is too confusing, changes too fast, and is too chaotic and scary to make an informed decision about services or products.

If you believe that the Internet should not do to you, then you will read blogs that have only been read by under 100 people or so, you will mourn the death of RSS feeds and will manage your email subscriptions carefully, and you will be unhappy with the “walled gardens” that the majority insist upon using. Because the Internet is infinite, never-ending, and like any other communication tool, requires self-control to manage, intuition and critical thinking to navigate, and patience to address on its own terms.

“For” you, or “to” you.

The preposition makes a difference.

When considering issues of online anonymity, harassment, bullying, bad behavior, privacy concerns, data breaches, and all the other unethical and illegal behavior being engaged in by individuals and corporations, the understanding of the difference in the meaning behind the preposition matters.

HIT Piece 9.13.2016: Facebook-as-the-Internet

You are probably going to read this post by clicking on a link from Facebook, if you read this at all.

More likely than not, you won’t read this if you see it posted on LinkedIn (it seems too arduous to click on an article, thus the increase of click-bait recently on the platform).

If you happen to see the link to the blog post on Twitter (I didn’t pay for it to trend, nor do I have enough heft to cut through the constant firehose of information on the platform) you most likely won’t read it either.

These three platforms (along with Google) have created an environment of ease of access, shareability of information, and have grown through social proofing (“Everybody else is there, so I must be there as well”) that their influence as media companies is now being seriously discussed by media companies still around from the 20th century.

This leads to three problems, beyond the obvious ones though:

  1. There are biases evident in both the algorithms that run these platforms (as usual, computer models and programs are created by human beings, and human beings have biases) but that phenomenon is compounded by the fact that the people using the platform the most have their own biases. The real struggle is not to get more human curators to do the work of curating that an algorithm is programmed to do. The real struggle for both human curators and the human programmed algorithms running in the background of these platforms, is to educate and inform the audience using the platforms in spite of their biases.
  2. Facebook, Google, LinkedIn, Twitter, Pintrest, Snapchat, and on and on, are not the Internet. They are applications built atop the Internet. By only accessing information through these silos (the search engine Duck Duck Go actually gives better results than Google) the “lock-in” effect gets deeper and deeper in the person doing the search. This can be a positive. But it can also create myopia, willful ignorance, and a lack of curiosity about the world outside of these platforms.
  3. In the future, the social media and information communication platforms built on top of the Internet will become more fractured, not less. This is the reaction/response to the first two problems, and to solving the problem inherent in the sentence that opened this post. Eventually, more and more niche audiences, being less and less served by the platforms built at “mass” (i.e. Facebook, LinkedIn, Twitter, Google, et.al) will seek information out on the long-tail of options. There will be some reverting back to what came before social media (i.e. chatrooms, discussion boards, email listservs (I’m on two or three) and other tools) but eventually, niche audiences will seek access to their own silos outside the megaphone of established social media platforms.

Note, I did not say that these platforms would be profitable, popular to the masses, or easy for outsiders to integrate to and use. Reddit is already like this to some degree in its resistance to monetization, its relative openness, and its vain efforts to curtail its core users’ language and political preferences.

But as every woman seeks the promise behind being her own information queen, the seduction inherent in getting away from Facebook-as-the-Internet will grow in popularity and promise.

[Opinion] Google for Podcasting

The rumblings have started through the podcast world, and the big players haven’t said (or written) anything about anything yet, but I’m sure there’s been all kinds of back end, off line chatter for months now. And, two days ago, Google announced that content creators of podcasts can get their shows listed in the Google Play Store.

There are several significant issues with podcasting, which have been addressed by writers here, here and here. The Google announcement (you can check out the link to the announcement page here and the interview they did with Libsyn (a podcast distribution company) here) while great in the light of Google discontinuing Google Listen in 2012, doesn’t answer how this new venture is going to significantly impact podcast content creators positively in two areas where they struggle:

Getting accurate audience analytics

and

Developing a strong marketing and branding process.

Let’s all be clear for those of you who consume, but don’t create, audio content:

Itunes and Apple doesn’t care about audio content (i.e. podcasters don’t get accurate download information and analytics on listeners (i.e. who’s listening when and through what device)) because Itunes and Apple don’t make any money off of downloads of podcasts.

Yet, Itunes is where most podcasts (even The Earbud_U Podcast) are located. Apple has ruled the roost for 10 years during this era of podcast creators struggling with inaccurate distribution metrics and having podcasters beg listeners to give review of podcasts in Itunes to demonstrate they are listening. And all this was happening while Google was busy developing life sciences projects and tanking Google+. This phenomenon of inaccurate analytic data also haunts how podcasters monetize what is still an expensive process for many content creators to start, while showing little traction (even less than starting a blog in some cases) early on in the production process. This combination of inaccurate analytics, the struggle to get traction and the lack of support from the larget distribution platform on the planet, leads many podcasts to be abandoned by frustrated creators.

Thus, the question: Is having a podcast in the Google Play Store going to improve the tracking and analysis of downloads and listeners for the benefit of podcast creators, in a way that Apple has caved on providing or developing?

In other words, by submitting to Google Play Store and Google Play Music, are podcast producers going to have access to the entire suite of Google products to track and monetize their downloads, i.e. have access to Analytics, Search, Google Ads (which Google promises not to put on top of creator owned content, or insert into content mid-show) and even Google My Business?

This leads to the second concern that wasn’t addressed in the interview that Google did with Libsyn: Branding for podcasting is all about getting the right audio content, at the right moment in front of the right listeners. This leads directly into the vagaries and complications of getting discovered through Google search, which to Apple’s credit, they have largely left up to the content creator to manage and struggle with. Most branding and marketing for podcast content is a shot in the dark, leaving many podcasters thinking that the best way to market is as an “always on, always downloadable” piece of content; and then, to go off and make content in other areas, bringing those audiences over to the podcast from platforms that have nothing to do with podcasting. A lot of these decisions are based on how Google manipulates its search algorithm in relation to podcast content in particular and audio content in general. There’s no “You Tube” for audio content.

The question then is: If a large podcast creator whose content already generates 10 million downloads a month (i.e. Serial, This American Life, The Adam Carolla Podcast, The Jay Mohr Podcast, The Marc Maron Podcast and on and on) is going to be ranked at the top of a Google search in Google Play Music (where they dominate without being listed in Google Play Music currently) how does that impact who gets listed highly in the Google Play Music library for listeners?

And then, what is going to happen to the searchability of the content of the mid-range folks (people like Arel Moody and The Art of the Charm Podcast–among others) who already are struggling to market themselves and rank as highly as the big players?

And then, where do smaller podcasters (like The Earbud_U Podcast, The Launch to Greatness podcast, Grammar Girls, and others) whose content doesn’t rank highly in their own niches (or who are having to partner with other podcasters to form networks (like The Rainmaker Platform, Relay.FM and others), because audio content consumption hasn’t happened yet at mass in their niches?

Google moving into the space of promoting podcasts in their store is interesting to me as a podcast creator, in the same way that IHeart Radio partnering with podcasters and Spotify also partnering is interesting to me. None of these moves take away the core responsibilities of the content creators, which is to create an engaging, interesting and motivating platform and then to create audio content on top of it.

In the future, as more and more marketers, organizations and brands discover the power of the spoken word, I predict a time when all of the branded, walled garden, distribution players (don’t be surprised if in three years Facebook announces it will launch a search service for podcasts) will seek to bend the arc of engaging content creation (and content creators) in their direction. This might be good for the field of podcasting (which is still niche at around 200,000 podcasts compared to 1.5 million blogs) but the audiences are growing, slowly, niche by niche.

And don’t worry. I already got Earbud_U approved to be in the Google Play Store, and I’ll let you know when it goes live.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] How to Read an Analytics Report

If you don’t measure it, it hasn’t happened.

At least that’s the clarion call for many in the worlds of Big Data, analytics and the growing field of measuring content marketing.

But for the blogging peacebuilder, just the mention of the term “analytics” can generate beads of cold sweat. The same term can bring on a cold sweat in others as well.

But there are three simple types of reports that, when accessed, can make the peacebuilding blogger understand better what is going on with their posts, their curated content and their social distribution efforts.

  • Social Distribution Analytics Reports—Twitter, LinkedIn, Facebook and many other platforms, allow any user to look at how their posts, likes, and updates are tracking across the platform itself. These reports are very insular, and only reveal what happens with an audience member, a customer or a client inside the platform of choice. For instance, in the case of Facebook, if a blogging peacebuilder is posting regularly from their blog to Facebook, they can track the organic reach (free) and the paid reach (paid) of each item that they post. And the data on it’s users is so extensive, that any peacebuilding blogger could spend days staring at the data.
  • Blog Platform Analytics Reports—No matter what content creation and distribution platform the peacebuilding blogger uses, from WordPress to Typepad, each platform measures how often each post is opened, read and even what times during the days of the weeks this action happens. In WordPress and Blogger platforms, the data tracking users and readers comes bundled with access to Google Analytics (which we’ll talk about below). Where the platform based analytics reports really come in handy, are when the peacebuilding blogger wants to launch a plug-in that might serve to provide more functionality for her user/audience member.
  • Google Analytics—The 800 lb gorilla on the analytics block for many, many bloggers, marketers and others, are analytics provided by Google. The reports, measurement, trends and other tools inside of Google are deeper even than the data offered through Facebook. It’s relatively easy to get either a plug-in for a WordPress site or get access to Google Analytics by setting up a blog in Blogger before had, with a unique tracking code that stays on your website. When reading a Google Analytics report, the amount of data provided by Google to the peacebuilder can be incredibly overwhelming. The two areas initially that we would recommend the peacebuilding blogger to focus on would be the Audience Overview section and the Uses Flow report. Audience Overview in Google Analytics provides the peacebuilding blogger with analysis and tracking around from where audience members are accessing their content (mobile vs. desktop), how long they are staying on the site before they leave (bounce rate) and whether the website visitors are “new” or “returning.” Report generation is relatively easy (just set up the ability to get a report based on specific parameters (new vs. returning/mobile vs. desktop inside of Google Analytics) and Google will email the report to you.

Getting analytics reports is not the main problem in reading an analytics report. The main problem for any blogger, is figuring out how to best convert visitors to your site and your content to actual sales. Analytics reports that measure marketing efforts (video creation, blogging, ads, etc.) provide data that the peacebuilding blogger can use to determine where to best place their time and energy.

If it’s not being measured, it hasn’t happened. The follow-up to that statement is that if it hasn’t been acted on after it’s been measured, then all the measurement in the world is just thrashing and hiding.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/