There are two ways to deal with this:
- You can hope that your idea is so good, that it stands out above the other 95% of ideas out there in your niche/target market and that customers, clients and vendors in that very narrow space, will beat a path to your door. Then, you will become the darling of Silicon Valley (or whatever valley you find yourself in) and you partner—in life or in business—will just come along for the ride, relieved that it only took 3 years for you and your idea to make the cover of Fast Company or Inc.
- You can take a long, hard look at your idea and determine that the only thing that separates you from everybody else is—well—you, and then talk to your partner—first the life one—and explain to him or her, exactly how all of this is going to play out.
Explain the long nights, the depressive moods, the brushes with financial, emotional and spiritual failure.
Explain the loss of courage and the regaining of it.
Explain that all of this might not work—as a matter of a fact, in the first year there is a good shot it won’t work–and you’ll have to go back to your 9-to-5 to pay back that massive home equity loan you foolishly took out to fund your dream.
Neither way is good, but the most clear eyed, entrepreneurial consultant, knows that she has to have the courage to have this first, most important, sales conversation with her significant partner, before she can have another…and another…and another…
In the meantime, she should get a hobby that is as far away from what she is doing as possible so that she has something else to talk about, other than either being on the cover of Fast Company or her latest near miss.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: email@example.com