[Strategy] Death By Powerpoint

Multiple skills are required to be successful as a conflict resolution consultant, but none are as important as presenting and pitching.

Corporations, non-profits and other groups are used to presenting using Powerpoint as a way to anchor their points.

We’ve all been through the presentation that was similar to dying by a thousand cuts, when Powerpoint (or FlipChart, if you prefer) is misused with piles of text, a mish-mosh of images and a lack of successful communication.

There are three simple rules for avoiding death by presentation boredom, which we didn’t pioneer, but that we use in our presentations, whether we use Powerpoint, FlipChart or even Prezi.com:

  • 10 slides in a deck = 15 to 20 minutes of presentation material
  • 3 bullet points at 30 point font size so that even the eyes in the back can see the bullet points
  • 1 image per slide, because anything more is confusing and disorienting.

As a consultant, the Zen of presentation comes about when you know your stuff, and can convince a group of people who think that they know your stuff, that you know it infinitely better than they think you do.

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-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

The Artistic Part of Marketing

Brands and corporations assume that consumers are either always listening to their bullhorn and noise, or are never listening at all to anything and thus must be shouted at via a bullhorn.

The War of Marketing

However, if that doesn’t work, then  brands get depressed, defensive or melancholy and stop trying. And ultimately disappear.

Or revert to ever larger and more unseemly spectacle.

The reality is something much more mundane–and hopeful.

Consumers’ interest and attention ebbs and flows like a river. It is fickle, unfixed and ever changing.

The hard work for brands is to remain consistently interesting, engaging and relevant so that when consumer attention comes back, the brand hasn’t changed.

The hard work of overcoming the fear of being irrelevant tomorrow and the anxiety to just keep yelling today, is the artistic part of marketing.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/