[Strategy] Creations of Commerce

By now, you already know that “Black Friday” and “Cyber Monday” are recent marketing creations, designed to get you to buy more, spend more, have more stress, engage in more consumption and to confuse “tradition” with moving money out of your possession and onto the bottom line revenues of brands.

We didn’t get here by accident though.

The human need to persuade, convince and to sell—and idea, a process, a service, a product—is so strongly embedded in human biology, psychology and even our spiritual DNA, that we have welcomed this change, from over 50,000 years of “not enough” to the last 100 years of “too much.”

We want to be sold and persuaded; but, we want to be persuaded and sold on the things that have meaning and mattering. This is why, even before commercial brands and corporations, there were empires, governments, and tribes. And, at a level even deeper than that, there are religions and belief systems that have toppled powerfully persuasive empires.

Which brings us to the reason for the season.

Meaning and mattering doesn’t come from buying one more item, no matter what the commercials tell you. Meaning and mattering doesn’t come from consuming one more meal, though the commercials will tell you this as well (it’s no surprise that gluttony and Thanksgiving have become closer commercial bedfellows in the last 20 years). Meaning and mattering doesn’t come from throwing away abandon and forgetting the old year and old mistakes and making resolutions that won’t be kept, because they’re too hard, too overwhelming, and too meaningless.

Meaning and mattering comes from remembering (and acting on) three core principles this holiday season:

Thanksgiving is a time for being grateful and seeking silence from the noise that doesn’t matter more so than for being gluttonous.
Christmas is a time for seeking redemption, giving the gift of forgiveness and seeking reconciliation with those who have harmed us, more than it is a Saturnalian bacchanal of commercialized shopping, glorious getting and begrudging giving.
New Years is a time for seeking resolution and closing the circle on gratefulness, remembering what we have gained in the previous year and looking forward with excitement to a new set of experiences, rather than a drunken brawl and a hangover riddled future.

Meaning and mattering.

Let’s focus on that this holiday season, rather than on the latest deal from the largest corporation.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Opinion] The Cranberry Sauce Has Stuffing In It

On Thanksgiving Day in America, it’s tempting to look at the whole thing as merely a set-up for the coming commercialization and endless marketing of Christmas.

However, the first Pilgrims didn’t look at it that way and neither did the Native Peoples who helped them celebrate the day.

Individually, Thanksgiving is wrapped up in visiting family, traveling to the table and avoiding conversations about things that matter, in favor of things that don’t.

You know…to keep the peace.

Papering over conflict in life didn’t work for the Pilgrims (they transitioned from a commune based system of economics and social ordering to a market based system after a hard winter of near starvation where no one worked) and it won’t work for you in 2014.

Acknowledging differences with respect, maintaining traditions and honoring symbols are at the core of the Thanksgiving tradition.

Let us also remember, that the triumvirate of holidays—Thanksgiving, Christmas and New Years’—are positioned on the calendar to remind us that thankfulness, redemption and new beginnings are due to everybody, not just those who are part of our immediate tribe.

-Peace Be With You All-

[Advice] The Most Perfect Gift

What is the most perfect gift that you can give?

During the holiday season, particularly around Christmas, the societal stress level in the West, increases as people pursue purchasing the “perfect gift.” The inherent, human tendency to have “stuff,” pushed by marketers, advertisers and other consumers, is hyped through Black Friday sales and “deep discounts.”

Also, fear is pushed that a holiday celebration will be “ruined” without the attainment and giving of that “perfect gift” to that person in your life.

If we stop however, and remember that the point of Thanksgiving is to be reflective, and that the point of Christmas is to focus on redemption, then the hard part is not slogging through the mall, stressing over an online purchase or crowding into a retail space at the “last minute.”

The real hard work between Thanksgiving and the New Year is focusing on the active act of engaging in reconciliation and forgiveness with those whom we have harmed, and who have harmed us during the past year.

Financial outlay then falls to the bottom of the list and the true cost—in time, energy, emotional effort and spiritual development—stands revealed.

-Peace Be With You All-