Tag Archives: brands

The Artistic Part of Marketing

Brands and corporations assume that consumers are either always listening to their bullhorn and noise, or are never listening at all to anything and thus must be shouted at via a bullhorn.

The War of Marketing

However, if that doesn’t work, then  brands get depressed, defensive or melancholy and stop trying. And ultimately disappear.

Or revert to ever larger and more unseemly spectacle.

The reality is something much more mundane–and hopeful.

Consumers’ interest and attention ebbs and flows like a river. It is fickle, unfixed and ever changing.

The hard work for brands is to remain consistently interesting, engaging and relevant so that when consumer attention comes back, the brand hasn’t changed.

The hard work of overcoming the fear of being irrelevant tomorrow and the anxiety to just keep yelling today, is the artistic part of marketing.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

3 Organizations Operating on Scarcity

Some companies don’t believe that they will be impacted by the sharing economy.Hey Im at a Call Center

Some organizations and associations believe that they will continually be allowed to “skate by” operating with a scarcity based model.

Some of these organizations exist in the area of public utilities (i.e. gas, electric, water, etc.), public governance (i.e. state and local governments) and big brands (i.e. hotels, car dealers, certain media companies).

They believe that their large size will insulate them from the disruptions that the Internet and that social media have already created in other areas of the economy.

  • Public utilities believe that they will be saved by government regulation from having to collaborate and connect with customers on prices, processes, accessibility, affordability, etc.
  • Public governance believes that since they have everyone’s tax dollars, they will be insulated as they have been under the old rules of an industrial economy, from competitive market forces.
  • Big brands believe that their lobbying, cash and influence will allow them to buy, bribe or force out the smaller, swifter competitors and keep the market positions that they have had for the last century.

They are all wrong.

We are in the midst of a cultural, social, political and economic evolution.

We are reverting back to the time of tribal connections, based on Twitter and Instagram and collaborative problem solving through openness, transparency and authenticity.

This is a golden opportunity to explore the conflicts between the old and the new and to help resolve them in favor of everybody.

So…who’s going to step up? I’m already doing my part…

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com