[Strategy] Bad Ideas

The equation is simple: Talents + Knowledge + Skills + Effort = Strengths

Talents are non-teachable. They are naturally recurring patterns of thoughts, feelings, or behaviors that can be productively applied in a person’s life. Effort is also non-teachable. Effort is based on intrinsic motivation, as well as extrinsic influencers.

Knowledge is teachable. In the context of understanding what you’re good at, knowledge is simply “what you are aware of.” Knowledge is a combination of life experiences, plus academic knowledge, plus gut intuition. Skills are teachable. Skills are the capacity (not necessarily competency) to perform the fundamental steps of an activity—whether at work, at school, or at home.

That’s the academic part. Here’s the lived piece.

My strengths are in being contextual and looking backwards to the past in order to look forward to the future, gathering disparate information together from various resources, walking through life deliberately and carefully, analyze and solve problems, and think about how to find the shortest, best route to success for people.

In a list, they look like this

Context
Input
Deliberative
Restorative
Strategic

What this really means in practice is that I have a lot of bad ideas. A lot. With these five strengths, a combination of talents, knowledge, skills, and effort, I have been rewarded (not necessarily financially rewarded) in the space of many places. Without knowing where, and what, your strengths are—what you’re good at—you will have no idea what to do with all of your bad ideas.

The things is, in developing conflict engagement processes, services, and products, knowing your strengths and where your bad ideas come from, is critical for the market success of the savvy peace builder.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] Who’s Afraid of Blogging?

We are “out here” all the time.

In our professional capacity, we have served (and do serve) as consultants and “advice providers” in multiple areas: marketing, conflict entrepreneurship, Big Ideas and some other areas.

However, whenever there is a discussion about social media/online marketing, and we mention that the core of marketing should be a blog presence, our clients (or trainees) get very, very nervous.

Who’s afraid of blogging?

So, we called up a good friend of ours and he provided some insight that we hadn’t previously considered. In a nutshell, it came down to three things:

Blogging is hard because the voice that a person (or organization) writes in, may not be the voice that shows up to do the presentation, make the pitch, address the customer or close the sale.
Blogging is hard because there is the possibility that, while “no one reads long form content anymore” someone actually might. And if they do, how does an organization (or individual) “walk back” something that they wrote and distributed.
Blogging is hard because it’s a constant challenge to keep up with distribution platforms that “change the rules” every day, the ever shifting eyeballs (we’re looking at you Facebook, Twitter and LinkedIn!), and the attention and nature of audience interaction.

Who’s afraid of blogging?

We’ve also been thinking about the idea of content creation vs. consumption, active and passive audiences and how there is “so much noise out there,” which is a constant lament for some of our clients in this area.

The answer to the question is that only a few organizations, people and entities are not afraid of blogging. Everyone else either blogs, tweets, facebooks, or distributes to their own level of comfort and desire to be either an active participant in the social space—or not.

Are you afraid of blogging?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

7 Points of Articulation

As journalism continues to crumble, thought leaders and cultural critics still write about blogging with a rhetorical sneer.

But, we don’t know of any other way for an aspiring writer (or journalist) to gain an audience before getting the job title.

In essence, the process for developing a resume has changed from writing down accomplishments on an 8.5 x 11 inch piece of paper and then showing up at a scheduled time to engage in a false dance and (hopefully) get hired to perform a job, to a process whereby if the aspiring writer isn’t blogging, tweeting, creating images and videos, and podcasting before the call comes from the major leagues–well then they don’t get picked at all.

And, since every blogger is not going to wind up with the name recognition of Andrew Sullivan or a writer for TechCrunch, there are seven different areas that a blogger may want to consider as they develop their blogging career:

Reciprocation: The rule of reciprocation says that we try to repay what another person has done for us. In the realm of blogging, this rule applies through comments on, social sharing of, and curation of, content from yourself and other sources.
Commitment: The rule of commitment says that, once people have agreed to do something, they feel compelled to follow-through on the agreement. In the realm of blogging, this commitment is demonstrated by showing up and writing every day.
Consistency: The rule of consistency follows from the rule of commitment and states that people have a tendency to behave in ways that are stubbornly consistent with whatever stand they have initially taken. The successful blogger (not Andrew Sullivan level, but being able to buy an extra cheeseburger occasionally) should be ridiculously consistent.
Social Proof: The rule of social proof states that people view behavior as correct when they are surrounded by others doing the same thing. In the realm of blogging, this means channeling blog content through social distributive channels, aimed at gaining positive reinforcement from an audience.
Liking: The rule of liking really focuses on the fact that we do things for people that we like and that we build a connection and relationship with over time. Building connection with fans through backlinking, responding to comments, curating other people’s content and other ways of connecting follow from that rule.
Authority: The rule of authority states that we tend to defer to others in authority based on physical attributes, titles, or even clothes and other trappings of “power.” When you’re blogging consistently, with liking and social proof, it gives the blogger authority. Don’t have authority yet? Well don’t give up. Outlast the other bloggers.
Scarcity: The rule of scarcity says that we want more of what we can’t have—or that is in limited supply. In the digital world, where it seems as though every blogger is giving away content for free, scarcity comes to a blogger when they use their influence and authority to build a niche audience for their content, their point of view and their process through their writing. Scarcity also comes through building an effective distribution network for blogged content, including social media channels, email distribution lists, subscriptions and on and on. Combined with consistency and commitment, scarcity becomes the gold under the dross.

There’s a lot of talk about how blogging is disappearing, along with journalism. But, as the Internet of Things really ramps up, we don’t know how content is going to be managed on these devices, without bloggers having a voice at the root of the Internet of Things…websites….

-Peace Be With You All-

HIT Piece 12.16.2014: 3 Blogging Lessons

After blogging for almost two years, I’ve learned a few important things:

If I wait for inspiration to write, it won’t ever come. Inspiration happens when my butt hits the seat and I begin to stare at that blinking cursor and the white paper.

I became so much better at this blogging game, when I stopped writing just three times a week “because I just didn’t have time to do more” and started writing 5 times per week. And next year, it’ll be twice a day, five days of the week.

Profundity is not the point of the blogging.

If I am seeking to be profound, to stumble upon some sainted truth about entrepreneurship, conflict resolution, peacemaking, marketing, social media communication, my writing is not going to get there. My readers will find, and share, the profundity for me.

I write whether you read it or not.

The reason that blogging gets such a bad rap from “serious” writers such as novelists, journalists, research writers and others, is partially because of the nature of issues blogging covers (a “them” problem) and partially because of the lack of consistency and doggedness of bloggers (an “us” problem).

Rest assured, I’m going to keep writing the HSCT #Communication Blog, whether anyone reads it or not. I think of it like Saturday Night Live, which goes on every Saturday night at 11 o’clock (EST) because it’s 11 o’clock, whether anyone is watching it or not.

It’s all content.

The podcast, the blogging, the text on my website, the ADRTimes.com blog posts, the Facebook shares, the Quora posts, the Tweets, the workshop content, the keynote speeches, the LinkedIn posts, the e-books, the white papers, the Medium.com posts, the layered images.

It’s ALL content.

-Peace Be With You All-

Oscar the Grouch Wins

In a sharing, collaborative economic system, a grouchy mediator can succeed.

The same as a grouchy salesperson, a grouchy consultant, a grouchy NASA scientist or a grouchy plumber.

Or even Oscar the Grouch.

In an increasingly social world, where the old methods of building rapport, such as personal style, manner of speech and dress, common interests and associates have moved to online networks first and offline interactions second, building rapport becomes much more difficult if someone has…well…virtual “resting “bitchy” face.”

Now there’s nothing wrong with that.

However, as the whiz kids of smart move faster and faster toward commodifying, commercializing and socially selling, everything up to and including death, the more difficult it becomes for anyone—even a mediator attempting to create relationships with clients—to establish rapport based on anything other than authenticity.

A grouchy mediator, who markets to the long tail of people who value seriousness and professionalism over cat pictures, facile Tweets, or pointless blog posts, can succeed.

Food for thought.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/