Advertising Drowning

These days, advertising is flashy, interruptive, and mostly tuned out by an organization’s target audience.

Sales are harder because the distance from initial engagement to close has never been more tenuous.

Marketing, ironically enough, is easier than ever before because the tools for creativity, engagement and growth have never been more accessible than they are right now.

The individuals, organizations, associations and corporations that get this are thriving.

Those that don’t are either treading water—or are drowned already and don’t even know it.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

How the World Sees Bobbie Nabinger

Let me tell you about Bobbie Nabinger.

Bobbie has a background in the financial services industry and her entrepreneurial spirit has made her money and provided for her needs (and wants as well) for many years.

But, a few years ago, Bobbie began to experience some adversities and some setbacks.

Bobbie being Bobbie, however, she learned from those adverse conditions and has launched a new project recently, designed to reach out to others and to give back some of that entrepreneurial spirit with which she has been imbued.

However, this is just the tip of the iceberg about what makes Bobbie, FASCINATING!

And to prove it, Bobbie read our blog post here and took the Project Fascinate Assessment.

Now, she’s joined the Project Fascinate group on Facebook and she’s beginning to see just how the world sees her, her efforts and how she can leverage that knowledge to help others FASCINATE!

The greatest gift you can give someone is to show them their own highest value. I’m going to give that to you.

Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free!

This is a special, limited-time promotion for her new book How the World Sees You (which dropped Tuesday, by the way).

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

Offer only lasts till July 25. Act now!

-Peace Be With You All-

Loose Lips Sink Workplace Ships

Loose talk is everywhere at work, and it doesn’t matter whether you work in

an open office space
a coworking space
a “traditional” cubical environment

a widely geographically distributed, online, team space,

gossip, rumor, innuendo, and storytelling remain ingrained social traits of human beings.

They appear whenever two or more human beings gather together, and because they are such effective tools for passing information, maintaining the status quo and determining who’s in and who’s out, they are here to stay.

And not just for a minute or a day.

So, in workspaces of the future, expect that the gossip that used to happen face-to-face, to happen much more often via social media, messaging apps and wearable technologies.

Of course, with this change, there will be policy changes and consequences, and more opportunities for those of us who offer the tools to manage and reduce this storytelling and rumor mongering.

Particularly if it comes with a 140 character limit.

-Peace Be With You All-

Top 3 Tactics for Avoiding Performance Improvement

We are sure that we aren’t the first corporate training firm working in the area of conflict resolution to hear either one–or all three–of the following statements:

Multiple Symbols

“The people who really need this information to have better approaches, won’t be attending these sessions.”

“The people who are causing all the problems and could use this workshop to improve aren’t going to come.”

“The people who could support us up the chain in changing our approaches, can’t come to the workshops due to scheduling issues.”

Just in case you’ve ever said any one—or any combination of the three—above statements, we here at HSCT have a few suggestions to get “buy-in” from the people who aren’t showing up, learning, or otherwise growing in your organization.

For the people occupying positions above your position, find out if they like to look good. Attending a conflict resolution workshop will make them look good to their bosses. It will also help them save money on recruiting and retention.
For the people occupying position parallel to your position, find out if they want to get promoted. Attending a conflict resolution workshop will make them promotable. Which means more money for them.
For the people in conflict with you, or those creating conflict in your organization, find out how they view the organization and their place in it. Once you do that, then you can tap into their inner work based ego.

Which we’ll cover the work based ego in another blog post later this year, but we have covered emotional illiteracy, workplace anger, being concerned about employees, and the depth of the “conflict question” all of which relate directly to using these tricks.

Employ the above tactics and the next time we’re invited into your organization, you’ll come up with a different statement for us.

-Peace Be With You All-

Too Clever For Our Own Good: How The Third Person Effect Makes Us Vulnerable To Persuasion Techniques

This guest post is written by David James Bawden. David James is an up and coming Marketing Assistant at SPL International. His ideas on content marketing and perspectives are his own and do not necessarily represent those of SPL International. Follow him on Twitter and read his blog at http://doingthingsdigitally.com/

How easily do you find yourself persuaded by adverts? When lynx tells you that their new deodorant will have women flocking to you do you feel a sudden need to rush out to buy lynx? Or do you find yourself wondering who these obvious sales techniques actually work on? Insulted that the company running the advert thinks so little of your intelligence?

This reaction, thinking that adverts influence the intangible ‘other’ more than they influence yourself is known as the third person principal and it actually makes you dangerously susceptible to persuasion techniques.

Psychological studies have shown that when watching an advert proven to be highly persuasive to them, people have dismissed the effect on themselves but said they believe that the advert would be persuasive to ‘other people’.

This effect is amplified when the person sees the subject as being of little or no relevance to themselves meaning you are more likely to be influenced when forced to think about something you previously had no interest in.

Clearly there is a danger here. By dismissing an adverts power to persuade out of hand we are making ourselves more open to the message that advert is trying to get across. Instead of looking down on the none existent ‘others’ we should be more aware of how marketing messages affect us and understand exactly what power they have to influence us.

David James Bawden

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

Would You Rather Be Right or Be Reconciled?

A Christian approach to peacemaking revolves around three behavioral encouragements that are very simple to talk and to write about, by very hard to practically accomplish.

Believers are encouraged to confront first one at a time, then in two’s, then in the sight of the church.
Believers are encouraged to confront in love and to seek understanding first, rather than judgment.
Believers are encouraged to avoid confronting in the law first (via litigation) and to instead confront in the Spirit.

Think about how often we get into conflicts—in the workplace, in our families, even in our churches—and how rarely we exercise the first step of positive confrontation.

The initial step is hard, confrontation, because we would sometimes rather be right, than be reconciled.

But when we favor “rightness” over reconciliation, we do not allow the better angels of our nature to truly work on our hearts.

Would you rather be right, or be reconciled?

[See: KJV Matthew 5:21-26; Luke 17:3-4; Romans 12:18; Matthew 18:15-17]

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

Pajama Based Coding

Are you wasting your time?

This is the interesting summation that Michael Tomeson came to in his Forbes article from a couple of weeks ago.

In doing work that can never be compensated for, to help build something for a corporation who will take it and make profit off of it—but not share any of it with you—you are, in essence wasting your time.

This is a classic conclusion that bubbles up from the depths of the old, Industrial based economic thinking, where every piece of effort to make a widget can be monetized, categorized and codified.

The application of scientific management for labor and profit, if you will.

We here at HSCT don’t believe that you’re wasting your time. Nor are we cynical enough to believe that you would rather help a corporation than help your fellow man.

We do believe that the economic, cultural and social rules are being rewritten, and the next trick to be played will be on all of those systems that insist on being non-symbolic, highly regulated and impervious to any disruptions.

You know, the kind of disruptions that encourage you to sit in your pajamas and code for free while having to go “work” for a big-box retailer for minimum wage.

-Peace Be With You All-

[Opinion] 3 Routes to Get on The Cover of Fast Company

In our entrepreneurial journey we have found that there are only three kinds of entrepreneurs:

Those that have money
Those that have no money
Those that have more guts than money.

If you are in the third category, and you self-identify as a member of a minority group in this country, and you don’t see anyone who looks like you gracing the covers of Fast Company or Inc., then you owe it to yourself to try building something that you own yourself.

Look, an entrepreneur is a person who sees and established model, builds a better model, hustles tirelessly to break the old model with the new model, and then, once the new model is built up, moves onto break another model.

In the high tech start-up world, this is cleverly called “disrupting.”

And if the “traditional” minority success model you’re breaking involves acting/singing/ dancing/sports or any of the “traditional” models to minority success, then breaking that model might be the greatest social entrepreneurship ever.

After all, we started (and we continue) with more guts than money.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn:https://www.linkedin.com/in/jesansorrells/

Dear Graduates of High School & College – 2014 –

Dear Graduates of High School & College-

You have been told a lot of things by a lot of well meaning individuals on the way to the end at which you find yourself. You have been told things by your parents, your teachers, your counselors, your professors and even your crazy Aunt Ida.

But now, I’m going to tell you something that none of them may have had either the wherewithal or the gumption to mention. I’m going to try to do it gently, but, as a famous man once said “The Truth isn’t mean, it’s just the Truth.”

So….here we go…

Life is hard. Your grades, those letters that you spent a lot of time, sweat and—in some cases—blood, to get don’t matter a hill of beans to anybody outside of this institution from which you find yourself escaping.

Those little letters (and numbers in some cases) actually serve to hobble you and handicap you in venues outside of here.

The attainment of them has twisted your thinking into believing that there is only one way of doing, thinking, and being, when, in actuality, there are an infinite number of ways of thinking, doing, and being and no one can tell you which one is the best.

This realization is the chief thing that makes life hard for the first five years after you leave here. There are right and wrong decisions, but there are no definite decisions.

Employers don’t care about how smart you are.

You are the smartest generation to ever graduate from educational institutions that haven’t changed their approach to education significantly since World War 2 (it was something that happened in between the end of the Great Depression and the end of Jim Crow. Google it.) and no one outside of these walls cares about your level of intellectual intelligence. Unless you’re a doctor or engineer.

Employers only care about you showing up, doing the work, not complaining or bad mouthing them either in person or online, and then taking their check and going home to your one-bedroom, badly light and poorly heated apartment.

They don’t care about your student loan debt.
They don’t care that you fed kids in Kenya last year.
They don’t care that you have an active Youtube.com channel with 30,000 hits.

Employers are really…really…really…narrowly focused.

They only care about how much your work adds to their bottom line. In business speak, this is called “added value.”

And most of your bosses, i.e. employers, supervisors, managers and others above you, who will hire you, are people that never graduated college and couldn’t wait to get away from high school, or who drank their way through college and ten years later made anywhere between $250,000 and $1,000,000.

And all your intellectual capacity won’t matter a hill of beans to them.

Develop something, anything that you own.

Look, social media is great for Snap Chatting to your friends, knocking other people on Twitter or getting all hot and bothered about the Ukraine or social justice on Facebook, but these platforms can also be used to build a project, an idea or—even a business—that YOU care about.

This road, the road through entrepreneurship—is hard, heartbreaking, long, and lonely and will not be materially fulfilling for the first ten years that you are doing it.

Almost everyone will tell you that you’re crazy.
Almost everyone will silently cheer for your failure.
Almost everyone will tell you about their half-baked ideas.

But if you can survive all of that, you can have something that no one in any previous generation has had for a very long time: Positional financial security.

Or, you’ll crash and burn and fail.

But, at least you won’t have another $150,000 of student loans in your life, chipping away at your financial, emotional, marital (some of you out here WILL get married) and psychological health.

I will not close with the maxim that many do to “follow your passion.” The reason I won’t is because the Greek root of the work passion really means to “work unceasing.”

I will close by encouraging you to work.

Work unceasingly.

So…go do that.

Go to work.

Thank you.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Google to Earth

The most difficult skill set to master, even in our current post-social age, is the skill of managing other people.

The recent changes and departures at Google serve as an example of this. No matter how “whiz-bang” the technology, people will always be at the core of a company’s focus, growth and competency.

Three points to consider:

Managing people is only going to become more complicated, not less, as individuals make life choices that serve to set up their existences around concepts of shared individuality, rather than enforced commonality.
Emotional intelligence, virtue ethics, patience, religious belief, recovery from failure, grit and perseverance are all learned discrete skills and traits that groups can advocate and promulgate, but that individuals have to practice and internalize. Unfortunately, these skills are to often “taken for granted” rather than “trained into” people.
Training implements skills at the lowest level, coaching reinforces learned skills at the next highest level and education—learned skills actively practiced and then passed onto others—happens at the highest level. This is the path for learning and absorbing, the discrete skills to be able to handle other people, as well as oneself.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://www.hsconsultingandtraining.com