[Opinion] 3 Thoughts That May (Or May Not) Intersect…

Three thoughts that may (or may not) intersect with each other:

Thought #1: There’s a lot of high profile, persistent, whining going on in the space of web publishing, content creation, and even in the scrappy world of podcasting. This phenomenon of whining is also extending into commentary around entrepreneurship as the venture capital money that has been floating big bets for years begins to dry up. The thing is though, if you are a web publisher, or a podcaster, or a content creator, or a struggling entrepreneur, the whining has got to stop. The landscape of the Internet is infinite, no matter what the big digital brands are telling you through their marketing.

Thought #2: Attention and awareness are the coin of the realm right now in any digital space, and all you need to be successful (whatever that means) is 1,000 people willing to bet on your reputation, have a relationship with you, then give you revenue, and make a referral for your service or product. The idea that the digital system can be gamified through creating fake followers, fake awareness, and false hype is dying as fast as the money dries up.

Thought #3: In the digital space, and in our off line, real life interactions lately, the substance of truth is seen to not be as marketable as the illusion of symbolism. But this is a false paradigm. Substance based in truth has always grow more followers, attracted more awareness, and generated more revenues (in trust first and money last) for more people that anything else tried ever.

The problem comes when many people—from celebrities to the average man on the street—buy into the frothy hype of the short-term gain at the expense of the long-term relationship. As the bubbles pop all over the place and as web publishers, content creators, entrepreneurs, and others have to get back to the substance of building products, let’s hope they focus on communicating the truth—no matter how scary it is.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] Broadcasting, Sharing, and Interacting

There are subtle differences between broadcasting, sharing, and interacting in any conflict scenario.

Broadcasting is what live streaming and most posting on social media is about. Broadcasting is an act that—by itself without more thought behind it—is deeply selfish and desirous of attention for its mere existence. Broadcasting a suicide attempt, or broadcasting a cat video, fall into this same category.

Sharing is what much of blogging, email newsletter creation, and some social posting is about. Sharing is an act that—by itself without more thought behind it—begins a collaborative communication process between a creator and their audience. The audience can be a Dunbar’s Number of close friends, or it can be an audience of a few thousand “followers” but sharing is about skimming the top of a building a collaborative relationship.

Interacting is what broadcasting, plus sharing, plus intentionality, is about. Interacting involves going past merely acting to prove the existence of a product, service, philosophy, or process, and goes directly to creating for an audience and their desires. Interacting means engaging actively with everyone in the audience (even those people we’d rather not engage with) and is the penultimate act of courage.

In a conflict, broadcasting is the equivalent of telling a story about your conflict repeatedly, in order to create separation between “us” and “them.”

In a conflict, sharing is the equivalent of attending training and hoping that you remember one thing that you can apply afterward.

In a conflict, interacting is the equivalent of going beyond telling your story and attending training, and taking the time and effort to personally engage with personal development around your responses and reactions to conflicts in your life.

Broadcasting, sharing and interacting are happening at all levels in our society; and, our digital tools have provided us with the ease of communicating faster and faster. But this also means that our responses to conflicts in our lives become more shallow and immediate, even as the reactions cut us emotionally at a deeper and deeper level.

[Opinion] Haters

The critic who has never produced anything…other than criticism.

The dilettante who has never done the hard work of going deeper…except in going deeper into dabbling.

The professional noticer who only notices the negatives…and begrudgingly gives space to the positives.

The Internet troll or commenter who takes perverse pleasure in commenting negatively…but who’s own personal life is in shambles.

There have always been critics, dilettantes, gossips, trolls, and commenters whose only job in the tribe is to maintain the status quo by determining who’s “in” who’s “out” and whether it makes a difference or not. And in a world where the masses mattered and the opinions of a few people could make or break the launch of your product, this function served a golden purpose: separating the wheat from the chaff.

The world has moved on though (as it always does) and the role of the critic, the dilettante, the professional noticer, the troll, the gossip, and the commenter, have to shift from curating for the masses, to curating for the small group. The function of social curation is never going to stop, but the audience that used to applaud public curation has moved on (as it also always does). This is reflected in the increasing ubiquity of trolling and the decline of constructive criticism.

And when the performer is conducting a show, the professional noticer, and the impolite troll are lumped into the general category of “haters.”

In a new communications world, in the midst of the fourth mightiest revolution in human history, the artist, the impresario, the performer putting on the show, has the power to shun the haters and their attempts to culturally curate through shaming. This is a hugely unremarked upon power shift, that has implications beyond communication in the digital realm:

What if it didn’t matter what the person in the other cubicle over thinks of you when you resolve that conflict?

What if it didn’t matter if you showed your humanity at work by treating people like people rather than like objects?

What if it didn’t matter how much revenue you made in dollars, but instead it mattered how much goodwill you could engender in the people who matter?

What if laboring emotionally was rewarded financially rather than looked upon as an outlier, or a spillover effect?

What if the statements and pronouncements of the critic, the dilettante, the professional noticer, the troll, the gossip, and the commenter couldn’t hurt your business because it’s really not for them, never has been for them, and never will be for them—and that was ok?

What if not scaling because you don’t have to please everyone at mass anymore, just a few hundred thousand people, really was the way to create engines of economic, cultural, and social growth?

What if the critic, the dilettante, the professional noticer, the troll, the gossip, and the commenter had to add something to the world and be vulnerable themselves, instead of trying to recapture an element of lost power that was an illusion in the first place?

What if you could hug your “haters,” but shun their shame, and grow from that emotionally, spiritually, and financially?

What if in every communication scenario, we started calling people’s bluffs, and having them really stand up, take responsibility and accountability, and encourage creativity from the challenge of saying “this is who I am, this is what I’m making” and let the work be on the line, rather than letting their inner selves be on the line?

-Peace Be With You All-

[Advice] Priority Management vs. Time Management

You can’t get more hours in the day.

I can’t get more hours in the day.

Neither can anybody that you know.

But have you looked at your priorities lately? Have you examined the choices that you make that reveal the priorities that you have?

Your p riorities matter more than how you spend your time. But this is tricky because, while it may be obvious to us (and everybody else) what our priorities are when we choose what to have at lunch between a roast beef sandwich or a vegetable dish, it’s only obvious to us (and not so much to anybody else) what our priorities are when we choose between being engaged or disengaged in a conflict.

Priority management reveals our deepest choices, desires, and motivations around, under, and above, the thing we talk about valuing the most—our time. Talking about the choices that undergird our priorities is not sexy or exciting. It’s sharp, cutting, and sometimes embarrassing. Which is why it’s easier to write about being productive, or “managing” time, rather than training adults in how to prioritize their lives by examining the stories they have chosen to create around their lives, and the lives of others.

Like many things in our lives, the thing that matters even more than our priorities (which are revealed after we make a decision) is the narrative we tell ourselves about our priorities before (and after) we make the decision to act on them. Or not.

To go back to the previous example: You may choose the roast beef sandwich because you think that meat tastes better because you were raised in a household where meat was eaten 3 times a day. Another person may choose the veggie dish because they think that the roast beef is too fatty and salty, and they’re trying to lose weight and eat better because they want to sit on the beach without embarrassment in August.

So, one makes roast beef, or veggies, the priority, then they order lunch in a blink, and they don’t beat themselves up over it.

But the story changes when the stakes are higher, like in the story we tell ourselves about what we do at work, the work that we have chosen to do, or the tasks we are asked to do at work. The story changes when we have to choose between priorities at home, and priorities in the community.

-Peace Be With You All-

[Opinion] What’s On Your Billboard?

If you show me your checkbook and your daily calendar, I’ll show you your priorities.

This basic truth is difficult (not hard) for many well-meaning people to accept, which is why time management, productivity, “hacking,” and other terms have come into the Internet lexicon over the last few years.

In the workplace, the industrialists’ idea of greater and greater productivity being encouraged through the adoption and integration of labor saving/time shaving devices and machines, has led to a revolution, going on since the 1970’s at least, where the work people used to do is now being done by machines—whether they be hardware or software.

But the rub is that all those employees still feel squeezed for time. Squeezed even as work and life more and more overlap and intrude upon each other. Squeezed even as the current generations in the workplace demand more meaning and mattering in even the performance of menial labor. Squeezed even as the new, post-modern, post-industrialist creators, digital geniuses, and the financial manipulators seem to accrue more wealth, while those who didn’t get in on the ground floor, seem to accrue fewer and fewer rewards.

If you show me your checkbook and your daily calendar, I’ll show you what areas of your life get the most of your attention.

We can do very little about the creators, the digital geniuses, or the financial manipulators, but we can do something about the areas that are near to us. Our checkbooks reveal the stories we tell ourselves about our money. Our calendars reveal the stories we tell ourselves about our time. Because, while we may not all have the wealth of Warren Buffet, we all still have the same number of hours in the day that he does.

And this is where the friction—the intrapersonal conflicts—really lie: Many of us believe the story that the industrialists of the last century told us repeatedly about our money, and our time. The story is that time = money and if you’re not working to get paid, and if you’re not productive in the way that they want you to be productive, then your priorities are skewed. And whatever time you have leftover in the day is a gift from them.

The labor movement fought against this thinking, leading to the creation of unions.Unions effectively used the language of rebellion, and changed the language of priorities, in favor of those who were working. But now, in the face of a post-industrialist economy, individuals making their own priorities paramount matters more than either the story on life support of the industrialists or the clever linguistic jiujitsu of the union representatives.

If you show me your checkbook and your daily calendar, I’ll show you what’s on your personal, interior billboard.

What are your priorities?
What does your checkbook reveal about where you spend your money?
What does your calendar reveal about how you divide up the same number of hours in the day that Warren Buffet, or Mark Zuckerberg, or the guy down the street, has?
What do you—as an individual—really value?

Answering those questions honestly, and with penetrating self-awareness, will begin the process of getting more out of your life—and the choices you are choosing to make—than any time management article possible could.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Strategy] The Trust Deficit

Losing trust and getting it back—always a hard process—has become that much harder because of how we have changed socially in reaction to the presence of our new digital communication tools.

Credibility used to come from the work you performed, and from showing up every day, like clockwork. In the world of work, our workplaces, and in the world of communication, when everyone can show up, credibility is lost when consistency is abandoned. Just look at the world of lifestyle coaching, blogging, podcasting, and even the early days of adoption of streaming video platforms such as Meerkat, Periscope, and Blab. Credibility used to be built by sticking around after the “newness” of something wore off. Now, in the constant, impatient chase to pursue the new, credibility takes a hit.

Transparency used to not even be a consideration in public communication. The public was happy not knowing the details of the lives of those considered to be “famous.” Affairs, cheating, fraud, abuse, addiction, moral failings: all of these used to be fodder for the arena occupied by scandal rags, “yellow” journalism, and gossip columnists—and dismissed, or viewed as scandalous in and off themselves, by “decent” people. But now, all of that has gone mainstream. And while there are a few people still around who value the old ethic of the personal and the private not being public, many individuals choose to transparently video stream, Tweet, Facebook update, and otherwise expose their reality to the world. We are arcing over to a time when how much you have been transparent matters more than what you have been transparent about. A place where the act of participating matters more for your credibility than the content you are sharing.

Authenticity used to be about the soundness of moral (or ethical) character, in the face of tough decisions no matter their impact. Sayings such as “He (or she) is bona fide” speak to the idea that being authentic was once about character—which no longer often gets commented on. This is not to say that character no longer counts, but the shared moral and ethical framework that undergirded much of societal cueing about who had character—and who didn’t—has gradually eroded away. Now the way we determine authenticity has become individualized, rather than corporately shared, and authenticity is simultaneously about ourselves (“I need to be free to be who I genuinely am”) and about negating a previously publicly shared moral and ethical framework (“Don’t judge me”).

Establishing, building, and maintaining trust in an environment of tools that reward impatience and a lack of focus, where the act of being transparent matters more than what we are being transparent about, and where authenticity has become personal rather than shared, has become infinitely more difficult.

But not impossible.

The way out of all of this is to hearken back to some older truths:

Credibility is about commitment and consistency, rather than about the shiny, the new, or the tool. Judgement about credibility should come from looking at a track record, rather than a snapshot, moment-in-time event.

Transparency has to revert back to being a sacred part of a two-way relationship, rather than either a selfish one-way act (“I broadcast to you.”) or a selfish two-way act (“We broadcast—or share—only with each other and our narrow band of ‘friends’.”).

Authenticity is the sacrifice that the libertine makes on the altar of the public good, rather than seeking to hold onto it all the time at the expense of the public. Shakespeare had it right about Julius Caesar: The sacrifice of being “on” all the time in public and in private is the ultimate trust building tool.

But all of this is hard.

And without getting our arms wrapped around these three areas as leaders, employees, and even individuals, trust will become yet another sacrifice made on the altar of our post-modern communication tools.

-Peace Be With You All-

[Opinion] Listening When You Don’t Care

Listening when you don’t care is hard, because of four reasons:

We want things to be easy—The word “easy” just means that, on our terms, the interaction of listening, requires nothing of us—or the minimal amount of emotional labor possible.

We want things to be our way—we are selfish. There’s nothing surprising about this. But what is surprising is the number of different covers we place on top of our selfish tendencies, in an attempt to conform to whatever behavior the social group demands.

We want interactions to be friction-free—this just means that, the more direct the communication—or the more direct we think the communication is—the easier it seems for us to engage in. And by the way, this also means that, as long as people agree with us, and things are our way, we have stasis and security.

We want to be right—this is the other part of selfishness in our communications, and like most parts of our interpersonal communications, it’s deeply internal.

Then there’re the adoption curve:

On any distribution for anything in the material world, or in the human experience, there are people who are early adopters (easily understood and understanding) there are people who are late adopters (barely understood, and barely understanding) and then there’s the vast bulge of people in the middle.

The people in the middle are those people who don’t really care if things are easy to understand, or hard to understand, they just want the communication to work, preferably for them, or their situation.

The trouble with the middle is that it’s where everyone believes that they are. In reality the bulge is heavy at the left side of the curve. Many of us are not really listening at all, because we’re not really caring at all…

At the heart of listening—rather than not listening, or only listening long enough to find out when we can jump in to refute whatever is being said—is emotional labor: caring unselfishly, delaying the gratification that comes from stating our point, engaging with the friction rather than seeking to reduce it, and abandoning the impulse to be right.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Storytelling for the Peace Builder

It’s hard to imagine a world without stories and storytelling; after all, human beings are narrative animals. And where peace builders are concerned, it’s even harder to imagine a world without conflict.

Conflict is a process of change driven by stories. Stories that, when repeated often enough—and with enough veracity—become capital “T” truth in conflict parties’ minds, hearts and psyches.

Peace builders are experienced in hearing stories of conflict and disruption. They tease apart those narratives to move parties past “who did what to whom” and toward, resolution, reconciliation or even forgiveness.

But, when peace builders have to switch and become brand builders, sometimes they struggle with stories about their business, their peace practices and their approaches to advocating for peace in the world. This has created a space where peace builders are sometimes defined by market forces, rather than acting to create narratives that will drive the market to their door.

Go back and look at that paragraph for a minute: That set of thoughts right there is a story, full of assumptions, truths and values.

All good story making revolves around a three act structure, focused around an epic journey of some type. Any reading this who has studied the books of Joseph Campbell—or seen Star Wars—will know what I’m talking about.

The peace builder as “hero” is a tough meme to construct for many peace builders. It smacks of violating client self-determination. A narrative where the client is the hero and the peace builder fades into the background, never to be seen or heard from again, is comfortable for many peace builders. Such a construct can be seductive, because it reinforces various themes and narratives baked into the structure of many peace building efforts, from education and training to certification and publishing.

But…

The marketplace (i.e. potential clients and customers) enjoys the journey of heroes and even anti-heroes. Acknowledging this fact is not approval of it, so when constructing the story of an approach, process or philosophy, many peace builders would do well to follow three basic rules:

The brand client is always the hero—All good, memorable branding stories begin by focusing on the hero first and identifying that person and their role clearly (see the Apple campaign from 1984). When building a brand and a business, the conflicting parties are the heroes; but, they can only be heroic with a little guidance.
The brand narrative winds through every piece of content a peace builder creates—When I work with corporate training clients, the second best moment I experience is the moment when they tell me that they recognize me from my “heroic” photo, splayed “Superman-like,” across my marketing (see this here). My best moment is when all that fades as they come to realize, through instruction, training and guidance, that they have the power to succeed or fail if they want to—and on their own terms. When building business brand, images that are selected for your blog posts, your business card, and even your website and print media should all integrate and express the same narrative.
The brand narrative you want to send to clients must be consistent—The professional peace builder can send one, two or multiple messages to clients through multiple channels (see the Chipotle campaign here). And in a world with fractured and shortened attention spans—and multiple marketing niches and channels—it may be beneficial to send out multiple messages. Or, telling one story, one time, in one way may work better. Either way, the professional, savvy peace builder must decide on what the message will be—and where and how hard to promote it.

-Peace Be With You All-

[Advice] How We Talk About What Matters…

There’s no other way to sell peace to a conflict comfortable public, than for a peace builder to be champion and a linchpin.

There are two ways to become a champion:

Only talk about what matters.
Constantly iterate and reiterate your minimal viable product, which in this case turns out to be your words and your perspective. This strategy does not eliminate having principles (they are bedrock and don’t change) it does however eliminate meaningless discussion, advocacy, and negotiation around principles.

By only talking about what matters (and constantly iterating and reiterating on the how) you are opening up yourself to doing the hard, champion level work, of actually negotiation with others of good conscience and moral fiber around positions.

You are also opening yourself up to the ideas and possibilities that knowing other people’s interests (not values (which equate with principles) or positions) but interests: the “what” and the “why” underneath the how.

When you do this intentionally and deliberately over a long enough period of time, drip-by-drip, you begin to persuade people of the value of what you are selling (a perspective, process, service, or product of peace) and begin to move them away from the resistance to it.

This moving, this drip-by-drip, is how you become a peace building linchpin: A person who, if they were gone, we all would have to invent.

A person who broke the mold, even before they walked into the room and convinced you.

-Peace Be With You All-

[Opinion] The Good News

The set-up for the story is always the same.

There’s coercion, envy, false accusations, an artificially whipped up mob, a person turned into a scapegoat and a trial without representation, on trumped up charges, geared toward a predetermined outcome.

Then there’s an execution by a regime a downhill slide from a once great republic, with once great ideals, that has become inherently monarchal, brutal, and undemocratic.

There are manipulations, machinations, and deceitful dealings by people who care more about power and religion than relationship with the people they are claiming to serve.

And then, at the end of twelve hours, it’s supposed to be all over.

But then, a radical claim that’s never again been claimed by anyone else since that time in the history of the world, is made three days later. The scapegoat is said to be alive, walking around, not seeking vengeance, or destroying those who destroyed Him. Instead, He’s talking about peace, forgiveness, and preparing His bewildered and scared followers for even greater things to come.

And then, body and all, He disappears; leaving behind a world filled with followers, disbelievers, empires ruled by men who seek power and recognition above all else, and leaders who seek power and religion more than relationship.

Jesus Christ’s death and resurrection is the most powerful story told in human history.

There are many reasons for its power, but at the bottom of it, is the radical idea that a man can be killed for saying all the things out loud that people think in their hearts about how the world—and our relationships should be—and then can be filled again with new life, and then leave the Earth, body and soul, of His own volition.

This is a story that many, many people reject. This is a story that many, many people find too unbelievable to be believed. This is a story that many, many people have argued with, fought against, or sought to co-opt for centuries.

But it’s a story that won’t go away.

And today, on Good Friday in the Christian world, Believers in the power and message behind, underneath, and through that story, would do well to take some time to meditate on what that story really means around their worldview, their decisions, and their lives.

I know that I will.

-Peace Be With You All-