Gimme An “E”

There are two mindsets and one, which was chiefly dominant throughout the 20^th century is in decline, while the other is ascending.

The Entrepreneur mindset is based on taking on risk, pushing the boundaries and restlessly finding new visions and new horizons.

The Employee mindset is based on committing wholeheartedly to a project, getting paid, and then going off to do a hobby, have a family or use the money to leverage another interest.

The Entrepreneur mindset focuses on what could possibly be and the Employee mindset is focused on what is.

The Entrepreneur mindset is best exemplified through the myths of the Old West. The Employee mindset is as well.

Which mindset will “win” the future?

Neither. And that’s a good thing, because both require each other.

The Entrepreneur mindset requires some infrastructure to be built by those with an Employee mindset. The Employee mindset benefits from the “newness” and adventure in which the Entrepreneur mindset bastes.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] 3 Stages to Launch – Part 1

There are three hard parts to launching any project:

The first hard part is attaining technical knowledge (i.e. getting a degree, getting experience, phoning a friend, etc.).
The second hard part is getting the necessary hardware together and attaining a certain level of comfort with it, particularly when the learning curve is steep.
The third hard part is developing content—and allying with partners in that development—and getting that content distributed to the right audience.

Unfortunately, many people get caught in a spiral of focusing obsessively about how hard the three hard parts might be, rather than actually taking concrete steps to complete at least one of them.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Strategy] Death By Powerpoint

Multiple skills are required to be successful as a conflict resolution consultant, but none are as important as presenting and pitching.

Corporations, non-profits and other groups are used to presenting using Powerpoint as a way to anchor their points.

We’ve all been through the presentation that was similar to dying by a thousand cuts, when Powerpoint (or FlipChart, if you prefer) is misused with piles of text, a mish-mosh of images and a lack of successful communication.

There are three simple rules for avoiding death by presentation boredom, which we didn’t pioneer, but that we use in our presentations, whether we use Powerpoint, FlipChart or even Prezi.com:

10 slides in a deck = 15 to 20 minutes of presentation material
3 bullet points at 30 point font size so that even the eyes in the back can see the bullet points
1 image per slide, because anything more is confusing and disorienting.

As a consultant, the Zen of presentation comes about when you know your stuff, and can convince a group of people who think that they know your stuff, that you know it infinitely better than they think you do.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers: [download id=”2414″] and [download id=”2390″].

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Networking, Word-Of-Mouth and Marketing You Can Afford

For the consultant the three most valuable forms of marketing are as follows:

Networking
Word-of-Mouth
and Referral.

Let’s break those three down from the most valuable form of marketing to the least valuable, because we approach them a little differently than many other consultants operating in this same space, no matter what the field.

Everything is networking, from the sales funnel conversations to any random email, we approach every opportunity to connect with somebody—client, customer, fan or follower—as a potential networking opportunity.

Does this mean that every contact will give us cash in exchange for services?

Absolutely not.

As a matter of fact, 95% of all of our networking never ends in a sale.

Disheartening? Maybe. But it’s our most valuable form of marketing, because the more people we get in front of the better the exposure we have and the stronger our story becomes.

Then there’s number two:

Word of mouth is possibly the least sexy way to make a sale.

After all, no film or television show ever popularizes the interaction where a person states that, “Oh yeah, Susan is a great person. You should work with her.”

But, word-of-mouth comes about because of a job well done, a client well satisfied, a blog post well written, a networking conversation well handled or an “I don’t know” honestly said.

You know. The really unsexy stuff that happens in between the cracks of the business.

Finally, referrals are great, but here at HSCT we don’t chase them as a primary marketing driver.

They are very hard to get and are based on trust, time and relationship.

They don’t come because of a blithe turn of phrase or a perspective well stated.

Referrals as a marketing tool are the furthest down the funnel, because they are the most expensive to buy and are the least easy to afford.

Networking is the most valuable form of marketing that a consultant has when building a business. Word of mouth can only come after networking and thus becomes the second most valuable form of marketing. Finally, referral is the least valuable form of marketing, not because it can’t be mastered, but because it tends to be promoted as the easiest one, and is really the one based on years and years of the other two.

-Peace Be With You All-

[Opinion] The 10 Year Overnight Success

The road to any kind of success in any field or endeavor is scary, narrow and full of switchbacks, failures and dashed dreams.

Having the courage to pull the trigger in the face of uncertainty, disruption and defeat is the primary driver of all successes.

Living the courage in our heads to do the things that success requires is not the position of strength.

The position of strength is the courage to perform the acts in the human heart that might lead to uncertain outcomes.

The solution to the disconnect between attaining success versus the courage to do the hard things with integrity, lies deep in the human heart.

Oh…if we had known this, we might have seriously considered taking ten years to become a watchmaker.

-Peace Be With You All-

[Advice] Queen of the YouTube Selfie

Narcissism is the great modern diagnoses.

From philosophers to social scientists to political theorists, the erudite thought leaders have spilled rivers of ink (or created tons of bytes) by critiquing the rise of everything from social media to the “selfie” and positing that such developments spell the end of Western civilization.

For our money, the end of Western civilization may come about, but not because a few million people posted images of themselves on social media sites.

And here’s a prediction for the intelligentsia: If the candidates for President in 2065 don’t have at least a Youtube channel, we here at HSCT will be genuinely surprised.

After all, we hear that you can’t even get a book deal these days without having a platform and an audience first.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Navigating the Employer Market

Due to wage and price controls instituted in the 1930’s and 1940’s, employer sponsored health benefits (and other “bonuses”) became popular as a way to guarantee full-time labor force participation and employee loyalty.

Now, however, the option of offering “healthcare as a benefit” has been effectively removed from the employer/employee discussion.

Plus, work has changed dramatically with the rise of temporary work, part-time work, and—of course—the ever expanding internship.

If you’re an employer of any kind, the question becomes:

“How much should I invest in my part-time workforce?”

Traditionally, the answer to that question has been:

“Minimal to nothing.”

The real question for the remainder of this century should be:

“How do I—as an employer—engender loyalty and work ethic in my part-time, side hustling, web connected, virtual currency using, workforce of the future?”

Or…

Employers can continue to believe that an “employer’s market” will somehow, Frederick W. Taylor-like, continue on.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email: hsconsultingandtraining@gmail.com
Twitter: www.twitter.com/Sorrells79
Facebook: https://www.facebook.com/HSConsultingandTraining
LinkedIn: www.linkedin.com/in/jesansorrells/

How The World Sees Jesan Sorrells

I’ve always had trouble “fitting in” with organizations.

I deliver pioneering, irreverent, entrepreneurial ideas and solutions for my clients in corporations, nonprofit organizations and even to individual clients.

#BuildingForTheFutureSelfie

I’ve taken Strengthsquest and MBTI and I know how I see the world. And, I’ve often been given insight (some would call it “feedback”) from others who have seen how I interact with the world. My approach to ideas and processes in organizations for which I have worked has been described as:

Scary
Overbearing
Sucking all the air out of the room

Sally Hogshead, and the Fascination Advantage assessment has changed all of that for me.

I found out that the world views me as a Maverick Leader. I am seen as pioneering, irreverent, and entrepreneurial.

Meaning, others think that I lead with unconventional ideas, propose new directions and believe that higher goals can be achieved in any project. Which gives me those three new words:

Pioneering
Irreverent
Entrepreneurial

Now, according to the assessment, I am also seen as being a sharp wit, creative and able to stay on track (my wife would say “doggedly”) when others peter out or lose interest in a project or direction.

Now, there’s a way to wrap all of this up into one package, and that’s through developing my Anthem.

So, here goes:

I deliver pioneering, irreverent, entrepreneurial ideas and solutions for my clients in corporations, nonprofit organizations and even to individual clients.

Bold. Unconventional. Reaching higher.

I like the sound of that.

The greatest gift you can give someone is to show them their own highest value. I’m going to give that to you. Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free!

This is a special, limited-time promotion for her new book How the World Sees You.

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

This offer expires July 25. Act now!

-Peace Be With You All-

[Advice] The Realities of Bootstrapping

Here’s what the eponymous “they” don’t tell the massive, faceless “you” about bootstrapping a project.

The most stressful part of bootstrapping is that the creditors call all the time:

They call about the mortgage payment that’s late.
They call about the credit card bill you haven’t paid yet.
They call about the 10,000 other little bills that pile up in a life because you “needed” that thing, that one time.

Or your kids did.

Or your neighbor needed to see that you had it.

One of the most telling examples from a film that parallels a bootstrappers’ existence, was from The Company Men, starring Ben Affleck (yeah…we know) and a few other actors.

Ben plays a guy who got laid off from a nice cushy, corporate job, and won’t take a step down in lifestyle, so he keeps driving the luxury vehicle, even as his much clearer wife sells everything around him to make the mortgage payment.

And then, they sell the house and wind up sleeping in his parent’s basement.

That’s the reality of bootstrapping. Except with a lot more “I-Told-You-So’s” from your relatives in who’s basement you may be eating ramen.

There is a growing amount of attention being paid to entrepreneurs who commit suicide. Or die early. Or get divorced. Or have substance abuse problems.

Bootstrapping means that you get the creditor phone calls, but you also get:

The looks from your wife as you try to explain that spending money on this piece of equipment was worth missing a meal
The experience of deciding that your kids need to eat this month, and so liability insurance can wait another month—hopefully no one sues you and takes the house
The moment when you’re at a networking event and you’re eyeing the salad bar closer than you’re eyeing the potential client in front of you because you haven’t eaten today—and might not eat tomorrow.

And no one cares. Not your creditors. Not the bank. Not your kids. Not your parents. And we won’t even get into your own grinding self-doubt about your own level of responsibility for all of this.

This isn’t the stuff that makes it into the business books.

This is the face of bootstrapping.

And after you’ve started down the road to building a project, your pride, ego and a stubborn, bull headed belief in your project is the only thing that allows you to ignore the ringing phone, put the ear buds back in, and go back to grinding out another product

Or sales call
Or mini-project
Or marketing strategy

-Peace Be With You All-

[Opinion] 3 Routes to Get on The Cover of Fast Company

In our entrepreneurial journey we have found that there are only three kinds of entrepreneurs:

Those that have money
Those that have no money
Those that have more guts than money.

If you are in the third category, and you self-identify as a member of a minority group in this country, and you don’t see anyone who looks like you gracing the covers of Fast Company or Inc., then you owe it to yourself to try building something that you own yourself.

Look, an entrepreneur is a person who sees and established model, builds a better model, hustles tirelessly to break the old model with the new model, and then, once the new model is built up, moves onto break another model.

In the high tech start-up world, this is cleverly called “disrupting.”

And if the “traditional” minority success model you’re breaking involves acting/singing/ dancing/sports or any of the “traditional” models to minority success, then breaking that model might be the greatest social entrepreneurship ever.

After all, we started (and we continue) with more guts than money.

-Peace Be With You All-