[Strategy] We Interrupt Your Regularly Scheduled ‘HIT Piece’ To Ask A Question

In many parts of the United States, there are people who are addicted to drugs.

We could talk all day about the mechanics of addiction, but there is something that is almost never focused on in any discussion of addiction. We talk about the socioeconomic conditions, familial conditions, societal conditions that lead individuals to pursue the short-term rush of pleasure that come from addiction, rather than seeking the long-term work that comes with addressing any area of our lives.

Compulsion, bad habits, obsessions, addictions; we can all agree that moderation in the material world is best in all things, but when moderation—through individual decision making—begins to warp and change patterns of behaviors in the community of people around addicts, then we all begin to agree that there is a problem.

In the digital space—as in our real lives—brands and individuals are addicted to the short-term impact of paying for attention because of its seemingly immediate results. But once you pay digitally, just as in any addiction off-line, you’ll pay again, and again.

Thus FB can sell ads.

Thus Google and Twitter will have you pay-per-click or per Tweet.

The thing is though, in the digital world, the equity of attention is really expensive in the long-term while seeming deceptively cheap in the short-run, so brands are more than willing to pay, particularly when the cost comes down to a rounding error on their marketing balance sheets.  While in the long-term, individuals become impatient, leaping from platform to platform hoping to be done, consistently peripatetic, never really satisfied, and finally abandoning the whole thing in frustration.

But the outcomes for both brands and individuals in the digital space is the same as in the real world. And as the outcomes of this digital addiction become more manifest, the social media commons are wrecked and destroyed (through cynicism over loss of privacy and data selling), messages become drowned out in the cacophony of noise (150 million channels on the Internet and rising), and the audience (always fickle) shifts its focus faster than a goldfish.

I’m not complaining though.

Putting in the work on the long game is the only way to outlast, outplay, and out endure the short-term addicts with deep pockets and little self-awareness. There are three things the smaller people (like myself and other corporate trainers) can do to ensure our survival and longevity (rather than giving up and going home) in this digital foaming red sea:

Share, share, share—someone told me the other day that the reason her company doesn’t do more work in the online space is because she’s worried that she won’t get paid for her content and that she won’t get proper attribution, credit, referrals and revenues. This is backward, Industrial Revolution based thinking where scarcity still ruled in information. I can’t believe I have to point this out, but after 25 years of Google and almost 40 years of the Internet, scarcity rules in attention. So share freely, because if you don’t your competitors will.

Carve, carve, carve—finding a niche is huge in the digital landscape and then mining that niche in the way that it wants to be mined not the way that you think it should be mined, is the path toward long-term longevity. Carving a niche where you own the attention of a few thousand people is the most valuable, long-term form of scaling there is.

Unite, unite, unite—joining with others is the only way forward, whether you’re a digital publisher, or a corporate trainer, or a product person. The big brands in all spaces and niches have seemingly deep pockets. But there is so much white space in collaboration, connection, and growing your network to increase your net worth, that it’s amazing to me how great the level of contraction is that’s currently happening as fear of loss rules rather than anticipation of gain. Uniting together—and keeping that unity through using open source software and collaborative in-person methods—is the only way to combat the fear of loss.

The drug of “I can go it alone.” The drug of “I don’t need to share.” The drug of “I am for everybody.” These gateway drugs lead to other addictions (like gaming short-term attention through paying for it) that then lead to emotional exhaustion, disengagement, and cynicism.

The question you have to ask yourself—and that I’ve already clearly answered—is: How committed are you to the long-game?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Strategy] The Law of Compound Interest

The fact of the matter is no one can truly penetrate another person’s conflict experience.

We have fooled ourselves into thinking that, with all the social proofing via digital tools, and the peacock-like social media displays that we all put on every day, that we know other people’s inner lives.

But we don’t.

This is why we’re often surprised when a person casts aside the carefully constructed false mask of their digital life and shows the warts and all. We become fascinated, not with the honesty and truth, not even with the vulnerability; we become fascinated with the act of being honest and vulnerable. But we shy away from interacting with that person on a deeper level.

Conflicts, disagreements, “differences of opinion,” frustrations, expose this dichotomy in a person-to-person, face-to-face interaction. We want the other person to change (I had a person in a workshop recently ask me “Why shouldn’t the other person see that I’m angry!? Why shouldn’t they see that they’ve pissed me off!?”) because we want an outcome that benefits us in the short-term.

Without really unwinding the gossamer of strands that got us into that situation with that person in the first place.

The law of compound interest is particularly instructive when thinking about this. The law basically states that interest—over time—compounds slowly and inexorably, a quarter point or so at a time. Until, when the party who owes finally takes an interest in paying back the loaned amount of money, the interest has built up to such a point that they can’t. The law of compound interest is what led many in the ancient world to despise money-lenders (religious prohibitions against usury), or on the opposite scale, to lend money out at outrageous terms and then when the amount plus interest could not be paid back, to frame the lack of payment in moral terms and throw the borrower (and even their families) out of a community (debtors’ prisons).

The law of compound interest applies just as keenly when thinking about how the responses and reactions to conflicts, disagreements, “differences of opinion,” and frustrations build up over time, until the reaction from both parties is to explode in anger—or shut-down into passivity. There is no resolution from such cycles of build-up, explosion, retreat, build-up, because every new cycle builds up new strands of complication as surely as compound interest builds on the loan principle of the the conflict. Until it’s so big and heavy that banishment from a community—or a situation, or a relationship—seems like the only answer.

Engaging with conflict in this mental and emotional framework seems scary and requires a person to be as vulnerable as they would have to be if they ceased to perform for a digital audience of “friends” and began to get honest and vulnerable. Resolving the conflict in this mental and emotional framework seems easy because resolution implies a release of the tension, compounded over time, from the uncomfortable friction of “dealing with this person.”

But all the tactics and strategies; all the tools and the verbal jujitsu; all the “hacks” and improvements; all the surface engagement and “easy” resolution; all of these things are just methods to avoid vulnerability, to indulge in the satisfaction of releasing our anger as a weapon rather than as a tool, and in the end only compound the problem, one quarter point at a time.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Strategy] Committing to Intentionality

Even as blogs, video, audio, memes, and gifs penetrate the public consciousness via personalized mobile phone ubiquity, companies and organizations still pay a premium for physical billboards alongside our national highways and roads.

Why is this?

Well, part of the the reason was revealed through a statement that a former CEO of Mercedes Benz made at one point many years ago: “If I wanted to sell you a Mercedes, I couldn’t do it by blasting you with an advertisement two days before you wanted to buy one. I have to advertising Mercedes to you from the day that you were born until the day you decide to buy one.”

In other words, billboards, television commercials, and newspaper ads (even in an age of declining readership and growing lack of interest in written advertising copy) still matter, because they serve as a “top-of-the-mind” way to get attention for, and place (or anchor) a,  product, service, or process in a potential customer’s mind.

All these forms of advertisement are about increasing the consumer attention in a product, service, or process intentionally. In the same vein, intentionality should be the watchword of any effort, training program, or even new discipline that any person–or organization–embarks on towards change.

Think about it: Without “top-of-the-mind” intentionality to change, without support and encouragement from others, and without feedback that is appropriate, well-timed, and relevant, all the classes, training programs, and efforts that organizations undertake to develop employees, supervisors, or managers, fall on fallow ground.

Intentionality is at the core of follow-up. It’s at the core of how training is designed. It’s even at the core of how people are engaged in a face-to-face training situation.

Intentionality is often avoided, discounted, or not considered, because there are assumptions organizations and individuals make, about the motives of people who assume authoritarian positions, heavy with positional power. People in those positions are assumed to have good intentions; but good intentions do not equate to following through intentionally with new information, approaches, and philosophies that much of training will stir up.

And then there are the situations where what’s ““top-of-the-mind” for the supervisor may not be what’s “top-of-the-mind” for the supervisee. This disconnect happens more often that you would imagine in organizations. And the commitment to actually, meaningfully, changing organizational culture dies in the ditch of the gap between a supervisor’s “top-of-the-mind” and a supervisee’s “top-of-the-mind.”

The digital billboards in Times Square cost around $3.5 million per month per billboard to rent for a promotional message. That’s a lot of money to get the valuable attention of 8 million people, the vast majority of whom are now captivated by personalized digital experiences.

But organizations still look at advertising via billboard in Times Square as a sunk cost. They value the “top-of-the-mind” placement in Time Square more than they value the money they spend, and they are intentional about the advertisements they create and run.

Imagine the organizational outcomes if, for $300,000 worth of organizational training, organizations were as intentional about following up with that spend as they are with advertising a product for one month.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Opinion] Philosophical, Strategic, Practical

There are three conversations that you can have at any given time.

Philosophical—This is the 50,000-foot, “big idea” conversation. Not many people are capable of connecting together big ideas. Nor is everybody capable of (or interested in) exploring the ramifications of the implementation of those big ideas to their lives, either at work or at home. Many people would rather not think (or talk) in 50,000-foot terms and instead would rather seal off the considerations, thoughts, and even ideas, that a 50,000-foot philosophical conversation brings up, and never think about them ever again.

Strategic—These are the 10,000-foot conversations that occur every day between members of middle management inside of organizations. These are the conversations people think they are having inside of brainstorming sessions at work. These conversations are about ideas (ostensibly) but they quickly move to being about people (gossip) or about repeating a personal story as if it were a public truism (storytelling). Many people like the feel and the tenor of a strategic conversation, because conversations like these usually wind up with someone else doing the hard work of formulating a plan, developing next steps, and implementing a policy or a change.

Practical—These are the “How do I deal with what’s 5 inches in front of my face?” conversations. Practical conversations are about getting to the point, getting past the “fluff,” disengaging with emotion (if at all possible) and making a point forcefully and persuasively. Practical conversations don’t typically involve discussing facts—just impressions that the facts left behind as they floated up into the strategic conversation realm.  Most people enjoy practical conversations because they allow for a focus on “getting things done.”

The three conversations—just like the three feedback conversations—happen almost simultaneously in meetings, face-to-face interactions, and most notably, in conflict communication scenarios.

If you want to communicate beautifully, know which conversation you’re having with which audience.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] How Comfortable Are You…

How comfortable are you with the word “no”?

Not “maybe.”

Not “kinda.’”

Not “eeehhh…”

But “no.”

No’s seem final, door closing, and never good. We’re told to “keep our options open” in a conflict management situation, in a negotiation around topics that matter, and when we are working with people and parties to change them.

No is a word of opening. And reframing the word “no” to mean something else in YOUR mind, has to happen long before you sit down with someone else, who has a frame of reference and a worldview that you may want to say “yes” to, but to preserve your principles, may have to say “no” to.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Strategy] Selling for the Peace Builder I

The sales process for a peace builder in the open market is wrapped up with impressions, ideas, concepts, and intuition that the peacebuilder has in their head about every sales film, sales call, and selling situation they’ve ever been involved with.

But, in order to be successful in the open market, where noise and multiple messages reign, the peacebuilder must become comfortable with establishing their value in the market early—which is the first step in starting the sales process. The struggle for the savvy peace builder is how to find clients who will pay (marketing) and then how to “close” them ethically (sales). The only way for the peace builder to sell ethically is to build a fulcrum (from Seth Godin and his 2006 book Free Prize Inside) and to become a champion for peace. Through such a process, the peacebuilder becomes the “free prize” inside the value they add to the client.

All sales are relational in nature, but, in order to “sell” and “close” on the promise of peacebuilding for clients in conflict, the peace builder must become a champion of peace. This requires a changing in the thinking of the peace builder around the sales process.

The second step after marketing then becomes, not the “ask,” but the process of building a fulcrum to demonstrate value and become a champion, and then leveraging that value and championing to grow the revenues of relationship, trust, and money.

The practical steps in building a sales fulcrum involve:

  • Determining if the customer you’re selling to as a peace builder thinks the work of building peace is worth doing.
  • Determining if the customer you’re selling to as a peace builder thinks that you are the person to build that peace.
  • Determining if the customer you’re selling to as a peace builder believes that the outcomes of work of building peace are actually an added benefit to them, their organization, or their lives.

[Strategy] Selling for the Peace Builder I

Illustration from Seth Godin’s book Free Prize Inside pg. 69, available on Amazon.com. All Rights Reserved to Seth.

By definition, all of these practical steps are hard for the peace builder to answer, because they are based in assumptions, ideas, and a worldview that is unproveable, unknowable, and unquantifiable, until after the work of building peace is already in progress—or already completed.

This is why building the fulcrum should be front and center of any peace builder’s sales process. Too many peace builders get caught up in the easy part (creating the product (i.e. early, mid, or late stage intervention) that the client in conflict can use); or get focused on talking about the unpleasant part (entering structures (i.e. families, companies, schools) from the outside w/no leverage or trust to build a fulcrum); while avoiding the hard part entirely (building a fulcrum in spite of rejection, hopelessness, or the inability of clients to close).

All of peace building, from negotiation to mediation and every intervention at every stage in between, is built on needing other people to act.

When you need other people, you must leverage them.

What they think matters.

What they think about you matters.

What they think about peace and peace building matters.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

HIT Piece 3.1.2016

The value of strategy and tactics—and knowing the difference is two-fold:

You have to know what the map looks like in order to figure out how to get where you’re going.

You have to know what your strengths are in order to accomplish what you want to do.

Strategy (the map) and how to navigate the map (tactics) are not the territory. The territory is the field, the platform, the audience, the market, the brand, and at the furthest end, the horizon and the dent in the universe that you want to make with your life.

Internal conflicts come about because people often confuse the map with the territory. Or they, on purpose, use the language of principles to describe positions that are negotiable. Very few people speak and live in spaces and markets where they mean what they say, and they say what they mean.

When you’re launching a project, knowing the difference between strategy (the map), tactics (how to navigate the map), and the territory (where in reality you want to end up) can make all the difference between walking with authority and wandering with confusion.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Strategy] How to Be a Role Model

What I see I repeat.

What I repeat I believe.

What I believe I do.

These three statements reveal the power of role modeling. Role modeling begins when leaders think of themselves as role models.

A famous NBA player was exactly correct in the early 1990’s with his brash statement around role modeling versus parenting. But, the shirking of the responsibility and accountability around making a choice to role model in the first place, is an ethical leadership issue.  It is not out of the way to point out that the majority of leadership failings in any organization, or with any individual, are moral failings, under-girded by the avoiding, accommodating, or the surrendering of ethical responsibility.

When followers see a leader ethically fail–even in small ways–they repeat that ethical failure unconsciously. When followers repeat those failings over and over again, they begin to believe those failings, which become a lived reality. When followers believe those failings as lived reality,  they act out in ways that may seem small at the outset; but, eventually, become as corrosive to an organization and it’s leadership, as the gradual dripping of acid on metal.

Leaders are role models, whether they personally desire to be or not. The courage to build relationships that affect what followers repeat, believe, and do, is the only courage that matters.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] Being Alone and Being Left Alone

In the world that we have built, noise is confused with engagement and silence is confused with disengagement.

This is a problem, because in silence and disengagement, introspection and self-awareness are found. When the presence of noise is confused with engagement, distraction reigns, bouncing already limited attention from point to point, with seemingly no meaning, no deeper engagement and no resolution.

The presence of silence also implies the presence of being alone, which the modern noise distribution system cannot abide. When noise is a garden hose, limited and coming out at a trickle, opportunities to “be alone” or to “get away for a while” are seemingly unlimited. However, when noise is a fire hose, an endless barrage coming out at a flood, opportunities to “be alone” or “get away for a while” are viewed as precious oases, in a desert of meaninglessness.

What does this all have to do with conflict resolution?

When the noise of the world is turned up to fire hose levels, resolutions are less interesting than continuing a spectacle, avoiding learning, and dancing with immediate gratification. Conflict becomes less a static state of change and transforms into a series of endless emotional lurching from “one damn thing” to another.

Resolving conflicts takes time, attention and emotional “bandwidth” that silence, aloneness, and contemplation on solutions, rather than focusing on problems, brings. The pushback is always that “Well there have always been conflicts” and this is true. But there’s also always been resolutions, rather than a state of endless festering under the surface, encouraged by a fire hose of meaningless noise.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Opinion] 3 Fundamental Reasons for Escalation

A large part of negative escalation is the insistence on advocating for a perspective, not with courage, but with obstinance.

The moment of truth is revealed when, through such negative escalation, we become trapped in a paradigm of our own making, between the relationship we have with reality through our own perspectives, and the relationship with reality that the other party has.

That dynamic tension—between two different views of what is the reality in a conflict scenario and what is not—drives forward negative escalation. Parties in conflict often throw up their hands and proclaim later on “I had no other choice.”

But this is a statement said so often that it is no longer in the provenance of a lie, but it goes into the area approaching truth. Parties in conflict genuinely believe that they have no choice but to escalate a minor communication issue into something larger for three fundamental reasons:

They feel powerless and impotent in the face of the situation, the other party, or the atmosphere of the conflict.

They want an outcome that they either feel they can’t get, or they feel that they are “owed” but are being blocked in pursuing, or they feel as though their options are limited because of inherent issues they bring to the conflict that have nothing to do with the material nature of whatever is going on.

They are full of the desire to be right as well as possessing the will to make the outcome come to pass that they favor.

So, they escalate negatively.

The way out of this is to dive further into the relationship with the other party in conflict. But many times, we don’t want to…

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/