From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing.
How does that fact tie in with stalled job searches in a country with a labor force participation rate at around 60% and 92 million people not working?
Well, the bad news is that employers have HR departments made up of people and even they are becoming wiser to the interruptive tricks of the job search trade.
So, networking becomes more about developing relationships and seemingly menial work done well, rather than about being interruptive with a resume, cover letter and references.
How do you develop relationships with employers before they want to hire you?
You don’t.
You develop yourself first.
You volunteer at the local soup kitchen.
You shovel the old lady’s driveway next door.
You get up off the couch and start a blog, a Twitter account or a really interesting YouTube channel.
You take the part-time job that is “below you,” for minimum wage and perform at it like it’s the greatest full-time work you’ve ever had.
In a world where the hidden “opt-out” is becoming increasingly the “norm,” allowing others—particularly others with jobs, cash and referrals to throw around—to “opt-in” to you, by showcasing what you do, is the only way to go to get to where you want to be.
Otherwise, your resume is going in the HR trash bin faster than you can click on the “Skip Ad” now button on the bottom right hand side of your favorite YouTube video.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
In a sharing, collaborative economic system, a grouchy mediator can succeed.
Mediation and sales have several things in common:
The key place where sales and mediation differ is that a sale is usually closed: Either the salesperson gets the order and gets paid, or the prospect gets the salesperson to go away.
Mediation relies on both parties having the autonomy to walk away. Sales involves parties being pressured (whether lightly or heavily) into making a decision to “buy” or “walk-away.”
The big takeaway form all of this is that if your career is in mediation, learning where to put pressure on versus where to ensure autonomy will ensure that each participant has a satisfactory outcome.
And that you get paid.
Active listening is a huge driver for both sales and mediation.
If you aren’t listing to what your customer is saying that they want—or the parties in the dispute are saying that they want—you’ll wind up going home.
Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/
It’s more toxic than carbon dioxide and more damaging to the environment than the plastic bag island floating out somewhere in the Pacific.
Mediators, lawyers, counselors, theologians, therapists and others in the helping professions are going to become more middle class (and in some cases, wealthier) in the developing connection economy, because fear is not disappearing. As a matter of a fact, fear is growing and expanding as the disruptions generated by the inexorable rise of an abundance based economy, become more and more acute.
Trust during the holiday season is freely given. It must be something about the charitable feeling and spirit around the month between the day after Thanksgiving and the day after Christmas.
Whatever the psychological, theological or emotional motive this feeling of trust springs from, the public is sure to hear stories in the news about organizations (the Salvation Army), corporations (any retail giant) and governments (yes, I’m looking at YOU Healthcare.gov) abusing this trust for nefarious means.
It kind of puts in perspective what was said here and here this week; but bear our indulgence on this point for just a moment:
Trust requires that the giver and the receiver engage in a dance of vulnerability and responsibility.
The giver must be willing to put down cynicism and suspicion and the receiver must be accountable and responsible.
The charities and organizations that are doing best—both now and in previous holiday seasons—are those that focus on the intersection between quality, accountability, transparency and relationship.
When trust happens between the giver and the receiver, a relationship is built up over time that neutralizes deceit, suspicion, obfuscation and irresponsibility.
And that’s a process that’s even more scalable than the industrial based processes that got us to where we are now.
Remember, it took us 100 years to get to this point…it will take at least that long to get us back to sanity.
Are you, and what you are building, up to the challenge?
We here at the HSCT Communication Blog are all thankful this day for many things:
The country where we live,
The family that we have,
The connections we are about to make,
The business that we are growing,
The tools that we have to explore the world,
The intellect and science behind them,
The religiousity that allowed people to develop ideas,
The advancements in the world that feed more people well,
The times that are a changin’,
The peace we have an opportunity to build,
The relationships we have had a chance to build,
The connections that we have made,
The critics, naysayers and disbelievers that we have,
The “no’s,”
The “yes’s,”
The “maybe laters,”
The incredulity,
The pain
…and the promise…