[Podcast] Earbud_U, Season Two, Episode #7 – Elizabeth Clemants

[Podcast] Earbud_U, Season Two, Episode #7 – Elizabeth Clemants, Conflict Entrepreneur, Trainer, Mediator, Shaman, Listener, “Ruckus Maker”

[powerpress]

Lately, I’ve been obsessed with leadership and how competency in conflict engagement overlaps with all of the things that we don’t teach our leaders, managers and supervisors to do.

A role that I believe more professionals in the peace building fields should be involved in is that of “ruckus maker.”

This is not a role that many peace builders are necessarily prepared for academically, but it is a role that “fits” certain conflict contexts. Many peace builders pride themselves on getting intractable conflicts resolved, on guiding parties in conflict toward goals that they thought were unattainable, and even in engaging in transformative work with people.

Yep. Transformative work.

What if, though, the entire field of peace building, myself included, were ultimately looking in exactly the wrong direction, while looking to transform people, systems and processes toward the direction of peace?

And what if we’ve been staring in one direction for so long that it now looks like the right direction?

A couple of episodes ago, we talked with Donya Zimmerman, and this interview with Elizabeth Clemants feels a little bit the same (sort of like a pair of transformative bookends) but also very different.

Transformative change is happening in the field of peace building. That change is happening out here in the hinterlands, in the grassroots, and away from the major academic programs and not via the well-worn routes that many peace builders have taken to success in the past. This change is happening in those areas that the field thought were rock solid and sacrosanct, but that are now being upended through the work of people like myself, Dave Hilton, Neil Denny and Elizabeth Clemants.

One of the areas where we’re making the most ruckus is the career trajectory and economic security areas, because, sometimes, it isn’t all about peace building.

Sometimes it’s about providing for your family, building a business that works, day-in-and-day-out, creating a reputation as a thought leader—and yes, even a “ruckus maker.”

Also, it’s about being able to sleep at night, knowing that you have done the best that you can to transform, not only the world, but also the people who want to go out and change the world after they grow a little older.

Check out all the places below, that you can connect to Elizabeth as she’s doing transformative work:

Small Business Arbitration Center of New York Website: http://www.sbacnyc.com/

Elizabeth Clemants’s Website: http://www.elizabethclemants.com/

Planning Change: http://www.planningchange.com/

The Planning Change Blog: http://www.planningchange.com/blog/

Twitter: https://twitter.com/planningchange

Facebook: https://www.facebook.com/PlanningChangeInc?fref=ts

LinkedIn: https://www.linkedin.com/pub/elizabeth-clemants/3/2ab/261

[Opinion] Google for Podcasting

The rumblings have started through the podcast world, and the big players haven’t said (or written) anything about anything yet, but I’m sure there’s been all kinds of back end, off line chatter for months now. And, two days ago, Google announced that content creators of podcasts can get their shows listed in the Google Play Store.

There are several significant issues with podcasting, which have been addressed by writers here, here and here. The Google announcement (you can check out the link to the announcement page here and the interview they did with Libsyn (a podcast distribution company) here) while great in the light of Google discontinuing Google Listen in 2012, doesn’t answer how this new venture is going to significantly impact podcast content creators positively in two areas where they struggle:

Getting accurate audience analytics

and

Developing a strong marketing and branding process.

Let’s all be clear for those of you who consume, but don’t create, audio content:

Itunes and Apple doesn’t care about audio content (i.e. podcasters don’t get accurate download information and analytics on listeners (i.e. who’s listening when and through what device)) because Itunes and Apple don’t make any money off of downloads of podcasts.

Yet, Itunes is where most podcasts (even The Earbud_U Podcast) are located. Apple has ruled the roost for 10 years during this era of podcast creators struggling with inaccurate distribution metrics and having podcasters beg listeners to give review of podcasts in Itunes to demonstrate they are listening. And all this was happening while Google was busy developing life sciences projects and tanking Google+. This phenomenon of inaccurate analytic data also haunts how podcasters monetize what is still an expensive process for many content creators to start, while showing little traction (even less than starting a blog in some cases) early on in the production process. This combination of inaccurate analytics, the struggle to get traction and the lack of support from the larget distribution platform on the planet, leads many podcasts to be abandoned by frustrated creators.

Thus, the question: Is having a podcast in the Google Play Store going to improve the tracking and analysis of downloads and listeners for the benefit of podcast creators, in a way that Apple has caved on providing or developing?

In other words, by submitting to Google Play Store and Google Play Music, are podcast producers going to have access to the entire suite of Google products to track and monetize their downloads, i.e. have access to Analytics, Search, Google Ads (which Google promises not to put on top of creator owned content, or insert into content mid-show) and even Google My Business?

This leads to the second concern that wasn’t addressed in the interview that Google did with Libsyn: Branding for podcasting is all about getting the right audio content, at the right moment in front of the right listeners. This leads directly into the vagaries and complications of getting discovered through Google search, which to Apple’s credit, they have largely left up to the content creator to manage and struggle with. Most branding and marketing for podcast content is a shot in the dark, leaving many podcasters thinking that the best way to market is as an “always on, always downloadable” piece of content; and then, to go off and make content in other areas, bringing those audiences over to the podcast from platforms that have nothing to do with podcasting. A lot of these decisions are based on how Google manipulates its search algorithm in relation to podcast content in particular and audio content in general. There’s no “You Tube” for audio content.

The question then is: If a large podcast creator whose content already generates 10 million downloads a month (i.e. Serial, This American Life, The Adam Carolla Podcast, The Jay Mohr Podcast, The Marc Maron Podcast and on and on) is going to be ranked at the top of a Google search in Google Play Music (where they dominate without being listed in Google Play Music currently) how does that impact who gets listed highly in the Google Play Music library for listeners?

And then, what is going to happen to the searchability of the content of the mid-range folks (people like Arel Moody and The Art of the Charm Podcast–among others) who already are struggling to market themselves and rank as highly as the big players?

And then, where do smaller podcasters (like The Earbud_U Podcast, The Launch to Greatness podcast, Grammar Girls, and others) whose content doesn’t rank highly in their own niches (or who are having to partner with other podcasters to form networks (like The Rainmaker Platform, Relay.FM and others), because audio content consumption hasn’t happened yet at mass in their niches?

Google moving into the space of promoting podcasts in their store is interesting to me as a podcast creator, in the same way that IHeart Radio partnering with podcasters and Spotify also partnering is interesting to me. None of these moves take away the core responsibilities of the content creators, which is to create an engaging, interesting and motivating platform and then to create audio content on top of it.

In the future, as more and more marketers, organizations and brands discover the power of the spoken word, I predict a time when all of the branded, walled garden, distribution players (don’t be surprised if in three years Facebook announces it will launch a search service for podcasts) will seek to bend the arc of engaging content creation (and content creators) in their direction. This might be good for the field of podcasting (which is still niche at around 200,000 podcasts compared to 1.5 million blogs) but the audiences are growing, slowly, niche by niche.

And don’t worry. I already got Earbud_U approved to be in the Google Play Store, and I’ll let you know when it goes live.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

Earbud_U Season Two, Episode #6 – Ben Giordano

Earbud_U, Season Two, Episode #6 – Ben Giordano, Owner- Freshy Sites, Web Developer, Entrepreneur, All Around Good Guy!

Sometimes…some days…podcasting just doesn’t work.

A guest isn’t prepared, the audio doesn’t work, or the host is not prepared.

Sometimes, no matter how prepared the host, the audio, the equipment and the guest are, everything goes right, but there still isn’t enough there!

Our guest today is Ben Giordano, of FreshySites, a local website building business, based in Binghamton, NY but expanding exponentially up and down the East Coast.

Look, I’ll be honest, the interview with Ben was fraught with problems “from the git-go”…as Kramer would have said back in the day.

I managed to get together with Ben after a year of chasing each other and when it was finally go time, the audio equipment failed, the computer (almost) failed, the Internet failed and the signal dropped in the call…everything failed except for us talking.

Which, of course, does no good for the host or the listener and does even less good for the guest.

And, I’m not throwing anybody under the bus here, other than myself…

Anyway, this is the shortest interview to date that I’ve ever had.

It was also the most stressful to date, again, not because of anything that Ben and I did, but because the audio/Internet gods decided to slam down the ban hammer that day.

What are you gonna do…

But, we managed to pull it out and redeem it by the end, and the audio gods left enough over for us to have an interview.

Connect with Ben (and FreshySites) via all the ways you can below, and have him build a website for you:

Ben on twitter: https://twitter.com/bengiordano

FreshySites on Twitter: https://twitter.com/FreshySites

Ben on LinkedIn: https://www.linkedin.com/in/bengiordano

FreshySites on Facebook: https://www.facebook.com/FreshySites/

The FreshySites website: http://freshysites.com/

[Podcast] Earbud_U, Season Two, Episode # 2 – Chris Strub

Earbud_U, Season Two, Episode # 2 – Chris Strub, Social Media Maverick, Social Good Trailblazer, Finding the Niches Where Helping Meets Digital

[powerpress]

As an entrepreneur, the one thing that I struggle the most with—along with everything else—is the word “no.” When I say “no,” when I hear a “no,” or when I have to give a “no.”

Recently, I sat in on a ten week leadership class, provided through my local church. Stewardship, discipleship, working with others, and team development and management were all covered in this class.

I asked the instructor one evening, how do you say no?

I am a person who believes in experiences and sees the potential in others. But one thing that I have struggled with for years, is seeing potential in others that they don’t see in themselves. And then, after seeing the potential, I push them inexorably toward the excellence that I think I see in them.

After many years, I discovered why that is a horrible model for leadership.

There are two kinds of leadership, just like there are two kinds of power.

The one kind of leadership is the one that I just described. See the potential in others. Then push the people toward the development of—and realization of—that potential. The other kind of leadership is one that is built around serving your followers and allowing them the space to live out their potential in their own way.

The second model is the one that exemplifies our guest today on the show, Chris Strub. I’ve been a fan of his for years and, full disclosure, we used to work together before he was anybody. But this guy is blowing up now basically everywhere, and you’ll get to hear why in a little bit.

Also, in about a month here on Earbud_U, I’ll have an update about the super secret project that Chris alludes to on this podcast and how that all turned out in the Summer of 2015.

Check out all the ways to connect with Chris Strub below:

Check out his latest trailbalzing adventure, 50 states, 50 youth orgs. in 100 days on the web: http://www.teamstrub.com/

Chris’s Twitter feed: https://twitter.com/chrisstrub

Team Strub on Facebook: https://www.facebook.com/TeamStrub

Chris on LinkedIN: https://www.linkedin.com/in/chrisstrub

Check out Chris’s Photos on Instagram: https://instagram.com/chrisstrub/

Live Streaming Daily on Meerkat: http://meerkatapp.co/smallgnumber6/6dd11abf-1bc6-4cab-baa5-ae16d481fd17

Google +: https://plus.google.com/+ChrisStrub/posts

Check out Chris on YouTube: https://www.youtube.com/channel/UCZ32kX6XL9SAqrnY_FOkBXg

[Podcast] Earbud_U, Season Two, Episode # 1 (a) – Neil Denny

Earbud_U, Season Two, Episode #1 (a) – Neil Denny, Mediator, Collaborative Lawyer, Author, Grudge & Forgiveness Expert

Neil Denny’s perspective and approach to peace starts where most people think that the path ends—at forgiveness and reconciliation.

But don’t get us wrong, he’s also a peace building entrepreneur who understands the need that all mediators, negotiators, attorney mediators and others have to do to get other people to walk along the path to peace.

Building a business and keeping your equanimity are not mutually exclusive. When the money doesn’t come in and when the doorbell (or phone) isn’t ringing, what else is the peace builder to do? Well, applying principles of marketing and development can help, along with understanding how partnerships really work between people in business.

Neil is involved in a tom of projects, developing new niches for peace. Feel free to connect with Neil in all the ways that he’s differentiated below:

Twitter: https://twitter.com/neildenny

LinkedIn: https://uk.linkedin.com/in/neildenny

Amazon.com: http://www.amazon.com/Neil-Denny/e/B005HSOTNY

Youtube: https://youtu.be/WTmUDGib-VQ

Get Artisan: https://getartisan.wordpress.com/

The Conflict Specialists Show w/Dave Hilton: http://www.conflictengagementspecialists.com/blog/collaborative-law-and-the-get-artisan-movement-with-neil-denny/

By the way, this is our first two-part episode here on Earbud_U. So listen to the first half (released earlier this month) by clicking on the link here!

[Podcast] The Likely and the Comfortable – The Earbud_U Minute

There is a way that work realities are constructed that betrays a lack of understanding and acceptance of an uncomfortable, likely future reality; and betrays a comfort with creating a reality that is comfortable, but unlikely:

The comfortable reality is that employers keep hiring (albeit at a lower/slower rate) and that they keep on the people that they already have.
The comfortable reality is that college age students will continue to pile on massive student loan debt and the skills that they get in exchange for this debt will somehow be rendered relevant in the future economy.
The comfortable reality is that employees will continue to be compensated at current (and ever rising) levels as the technical skills that they exhibit continue to remain more relevant than the people skills that can’t be measured.
The comfortable reality is that all this technological and software advancement will remain nothing more than a meaningless side show with no value to a corporate bottom line, middle line or even top line.

Considering, pontificating and reassuring that “it’s always been this way and will always be this way” in the form of published bromides and policy assurances, calms the employee lizard brain (the cerebellum where fight/flight/freeze responses live) and such statements and actions soothe and serve to maintain the status quo in organizations.

The likely future reality is much, much more complicated. And scary.

The likely future reality is that technological and software changes in the industrial workplace structure and underlying economy will allow more advancement and innovation to be done with fewer employees.
The likely future reality is that employees will be compensated less and less (and at ever decreasing rates) until the gap in compensation between top individual organizational performers and the next employee down the line, will mirror the current growing wage gap between the upper class and the middle class in the overall economy.
The likely future reality is that college students with crushing debt will struggle to learn and integrate emotional and psychological lessons that the academic world did not see fit to teach them at $7.00 per hour jobs. Or that they did not deem important enough to learn in between the socialization and the outrage. All while paying back five and six figure loans.
The likely future reality is that employers will seek to replace people with algorithms, or computer programs, or software solutions and (at the end of the line) robots, who will demand no pay, no benefits and will have such incredibly high productivity that shareholders will be happy to fire humans as a reflex, even as their returns increase.

Writing, teaching, lecturing or even casually mentioning likely future realities activates the employer/employee/politician/administrator lizard brain and makes fear, avoidance and attack responses kick in at all levels of society, from the C-Suite of an organization to the office of the President of the United States.

True management and supervisory leadership requires clear eyed planning for likely future realities, as well as a sophsticated ability to persuade, cajole and even threaten employees, shareholders, and the public to face likely reality head on. Such leadership will create sustainable economic and social systems that will be antifragile, and able to sustain and evolve from unexpected shocks, rather than attempting to build redundant, robust systems, or constructing fragile systems that fall apart in a heartbeat when the next “it could never happen here” event, happens here.

-Peace Be With You All-

[Opinion] Getting Out of the Ghetto

Human civilization doesn’t need another social network.

It is a sign of the limits of our present level of creativity and value addition, that the top websites on the Internet right now, tend to be ones that are focused around two areas:

Sharing, collecting and curating information to a wide sphere of government officials, corporations, communities and individuals, who have their own motives and desires.

Shopping and engaging in commerce for the express purpose of either paid consumption of products and services (Amazon.com) or free consumption of products and services (anything in the Google family).

Shopping and sharing dominate the internet, and thus create values in the stock market, because the first generation of totally Internet savvy entrepreneurs, visionaries, creatives and others has not yet come of age.

The current crop of adults (those 21-64) creating the Internet realities with which we all live, are digital immigrants, trapped in the ghettos of their own making—walled gardens of apps, physical mobile technology and bandwidth controlled by companies built on the old, Industrial Revolution models of corporate formation.

But, there is a future coming where the digital immigrants will be left behind. The true digital natives, who will live their entire lives of communication, education, entertainment, consumption and creation in the digital space have yet to come of age.

When they do, they will leave the walled gardens and ghettos that appear so shiny to all of us now, because we lack the imagination—and the courage—to head West into the vast space of the Internet and pioneer something different.

-Peace Be With You All-

[Podcast] Virtual Ghettos – The Earbud_U Minute

Ghettos are popping up all over the virtual place.

In the physical world, the ghetto began as a way to segregate Jewish populations from other populations in Italy and all throughout the rest of Europe. Then, if Wikipedia is to be believed, ghettos came to the US, first as a way to segregate the Irish and Italian immigrants, then as a way to separate African Americans from predominantly White populations.

With that in mind, look down at the screen of your smartphone. How many apps do you have?

How many different neighborhoods, or ghettos, do they represent?

In the virtual space of the Internet, information may want to be free, but people apparently want to be crowded into virtual cities and neighborhoods—with all of the separation, regulation and virtual social norming as informal policy.

As we innovate further—and as digital natives move further and further away from the ghettos that digital immigrants seem comfortable in—the question we must ask ourselves is: Which comes first, the regulation or the innovation?

We have to figure this out as a global culture, because physical ghettos lead not only to segregation, biases and prejudices (which may prove to be minor annoyances in the virtual space) but also to poverty, lack of access to resources and reduced opportunity (which may prove to be even more damaging in the virtual space that in the physical world).

Conflicts between those in the virtual ghettos, those in the virtual suburbs and those on the virtual frontier need to be addressed by people who have experience with emotional intelligence, active listening and strong facilitation ability.

-Peace Be With You All-

[Podcast] Web 3.0 – The Earbud_U Minute

We need to figure out what kind of Internet we want to have.

The business model currently funding and pushing the growth of the Internet is based upon monetizing a base of users who come to a project and use it for free, or for a nominal price.

The user takes advantage of the content/service/process for free. And, as a result, the user is so enamored with the content/service/process that they keep coming back over and over again, building a trust based relationship with the creator/creators of the project. Subsequently, in order to fund the project, there are hopefully so many users that an advertiser has no choice but to put advertisements in front of a group of eyeballs with whom the project owner has built a relationship.

This is the model underlying Facebook. The nominal fee model (a subscription-based model) underlies LinkedIn, journalism models, ecommerce platforms and other content/service/process platforms.

Web 2.0 is what everyone is talking about now, but Web 3.0 is really, where the Internet has to move to.

Web 3.0 is beyond just the Internet of Things. Web 3.0 is the Internet as Everything. Web 3.0 is the Internet waging active battle with the last, sticky remnants of the world built through the assumptions of the Industrial Revolution. This is a world created around the rules, laws and policies, created by politicians and people to keep the common democratization of the Internet out of the hands of the common people before the Internet.

Here’s a question: Why is it that there aren’t any internet connected roads?

It has nothing to do with technological innovations such as creating concrete that can communicate with strips on the road. Or with computer chips that can talk to your car. Or signs and traffic signals that talk to the road, the car and each other.

The reason there aren’t roads that are intelligent is not a smart car issues, no matter what Google Cars would have you think.

The issue is really laws and regulations.

Laws are the last bastion of the Industrial revolution world that have yet to fall to the unending sweep of the Internet. We see the beginnings of this with our current thrashing around privacy, data, and “who owns the future” (either you or a corporation) but once we settle all of this we will have new business models that will allows the Internet to be truly “baked in”.

Then, once that happens, the sky truly will be the limit.

-Peace Be With You All-

[Podcast] 3 Reasons the Future Won’t Be the Same as Now – The Earbud_U Minute

Nostalgia for the future is a terrible thing. As a matter of fact, we have heard recently that nostalgia for the past might be poison.

Human beings, without much great reluctance, tend to romanticize the past, and believe that the future will be exactly the same. Only slightly cooler.

However, three facts mitigate against this view:

Peace is not the absence of conflict. It’s the management of change.
The “good old days” were just as filled with uncertainty, suspicion, anxiety, awe, nostalgia (both forward and rear facing) as the current time is.
The same conflicts that occurred in the past, will continue to occur both now and in the future, but the impacts of those conflicts will seem faster and more immediate.

Case in point for all of this is the recent 75^th anniversary commentary around the 1964 World’s Fair. None of the changes that we currently take for granted were even thought of then.

Or, to make it even more bald: We are currently living in the future that Blade Runner promised us, just without it raining all the time and us all wearing the same drab outfits.

-Peace Be With You All-

Jesan Sorrells, MA
Principle Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/