Tag Archives: persuasion

[Advice] Cultural Competency

The following meme is shared around LinkedIn and it goes something like this:

“The worst phrase in business is ‘We’ve always done it this way.’”

The Best Phrase in Business-

This has to come from somewhere. Not the meme, but the sentiment behind the meme.

The sentiment has to do with three areas that are critical to people becoming (and remaining) culturally competent in their organizations:

The presence of social proof: Whenever people get together, they begin to form tribes, cliques and in/out groupings. We can’t help it. Social proof allows some people to be “let in” to a culture, a way of doing things, or even a language–and encourages others to leave or get pushed out. Social proof is so strong, that when an individual violates it (either through ignorance or malfeasance), people in a group are more likely than not going to avoid confronting the behavior and wait for someone else to do something. This is why we have police officer and the Bystander Effect.

The need to be liked: Whenever people get together, there is an instant “shaking out” of the pecking order. Who is up, who is down and inside of those constructs, who is in and who is out. When people in the group don’t have an internal need to be liked by other members of the group, the group either ostracizes them or shames them into submitting to the group. This is why pre-school, Mr. Rogers Neighborhood and Dr. Seuss matter between the ages of 4 and 6, and standardized curriculum, rigid conformity and social norming don’t.

The desire to obey authority: Whenever people get together, they automatically seek to assign power to one (or several) members of the group. In smaller groups, this may be based on skillsets, acquired knowledge, or even personal, physical power. In large groups, this desire to obey will be conveyed to people with titles, degrees, certificates and other pieces of paper that have been deemed to have social worth (there’s that proofing thing again). This is why a car mechanic has more authority carrying a clean overcoat and clipboard, than a car mechanic does with grease all over their hands and in their hair.

So what does all this have to with organizational culture?

Well, since culture in established organizations is driven by inertia and supported by social proof (“there’s evidence everywhere that the culture is working…we all still have jobs”), the need to be liked (“the culture can’t change because that would require someone to stand up and not be liked”) and the presence of an authority figure (“that guy over there in the suit and tie says ‘no’ so we’ve gotta follow him”), the idea that “we’ve always done ‘X’ this way…and we aren’t changing because that’s the culture” is a logical, rational, emotional statement.

But, it’s not an innovative one.

And it’s not a statement that’s going to disappear any time soon.

Better to distribute the meme around LinkedIn that goes something like this:

“The best phrase in business is ‘That person was a rebel, took a risk, changed things, and got fired for it.’”

Would that fit on a shirt?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtrainining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Culture Matters

Culture means something.

Hire_For_Soft-Skills_Train_For_Hard_Skills

We forget about the clarion call of culture in our pell-mell run toward the future. But culture matters, particularly in companies and organizations. Culture, as defined by the cultural anthropologist E. B. Taylor, is the complex whole that includes morals, knowledge, arts, beliefs, law, customs, capabilities and habits, acquired by people as a part of society.

Culture means human beings connecting with other human beings.

Start-ups get this sometimes. The ones that don’t fail, the ones that do succeed beyond their wildest dreams.

Established organizations forget that culture matters after a certain level of cultural inertia happens. When organizations begin hiring, and it expands to more than 150 people, culture is often forgotten in the pursuit of making profits and appealing to the shareholders’ demands.

Nonprofits underestimate the power of the culture they create and that they help develop. Then they wonder why they can’t raise more money, or struggle to justify grant funding year-on-year.

All of these different stories about culture in different organizations create the dynamic cloud that covers the creation of a society, and an overall culture.

There are three things to remember when developing a culture for your project:

  • Conflicts will happen, whether you have 30 people or 150 people. It seems cool when you’re talking about 30 people and “how exciting it all is,” but how people deal with conflicts will determine how the project grows…or doesn’t…
  • Hiring people is really important. Teams, belonging, and pedigree matter. Or they don’t. When building a company culture, knowing what you’re going to emphasize versus what you’re not going to emphasize is important. And it has to show up on more than just your website’s home page.
  • Failure is not an option, but learning is. This is not an excuse to make bad decisions. There are enough of those excuses out there. However, learning about how people—customers, clients, investors, fans, audience members, etc.—react and respond to your product and your culture, gives you an opportunity toward growth. Typically called a feedback loop, we here at HSCT call it a learning curve.

Here is the challenge question for your organization: If culture means something when developing your project, when was the last time you took the time, to examine how your culture could be better?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

7 Points of Articulation

As journalism continues to crumble, thought leaders and cultural critics still write about blogging with a rhetorical sneer.

Typing_Fingers

But, we don’t know of any other way for an aspiring writer (or journalist) to gain an audience before getting the job title.

In essence, the process for developing a resume has changed from writing down accomplishments on an 8.5 x 11 inch piece of paper and then showing up at a scheduled time to engage in a false dance and (hopefully) get hired to perform a job, to a process whereby if the aspiring writer isn’t blogging, tweeting, creating images and videos, and podcasting before the call comes from the major leagues–well then they don’t get picked at all.

And, since every blogger is not going to wind up with the name recognition of Andrew Sullivan or a writer for TechCrunch, there are seven different areas that a blogger may want to consider as they develop their blogging career:

  • Reciprocation: The rule of reciprocation says that we try to repay what another person has done for us. In the realm of blogging, this rule applies through comments on, social sharing of, and curation of, content from yourself and other sources.
  • Commitment: The rule of commitment says that, once people have agreed to do something, they feel compelled to follow-through on the agreement. In the realm of blogging, this commitment is demonstrated by showing up and writing every day.
  • Consistency: The rule of consistency follows from the rule of commitment and states that people have a tendency to behave in ways that are stubbornly consistent with whatever stand they have initially taken. The successful blogger (not Andrew Sullivan level, but being able to buy an extra cheeseburger occasionally) should be ridiculously consistent.
  • Social Proof: The rule of social proof states that people view behavior as correct when they are surrounded by others doing the same thing. In the realm of blogging, this means channeling blog content through social distributive channels, aimed at gaining positive reinforcement from an audience.
  • Liking: The rule of liking really focuses on the fact that we do things for people that we like and that we build a connection and relationship with over time. Building connection with fans through backlinking, responding to comments, curating other people’s content and other ways of connecting follow from that rule.
  • Authority: The rule of authority states that we tend to defer to others in authority based on physical attributes, titles, or even clothes and other trappings of “power.” When you’re blogging consistently, with liking and social proof, it gives the blogger authority. Don’t have authority yet? Well don’t give up. Outlast the other bloggers.
  • Scarcity: The rule of scarcity says that we want more of what we can’t have—or that is in limited supply. In the digital world, where it seems as though every blogger is giving away content for free, scarcity comes to a blogger when they use their influence and authority to build a niche audience for their content, their point of view and their process through their writing. Scarcity also comes through building an effective distribution network for blogged content, including social media channels, email distribution lists, subscriptions and on and on. Combined with consistency and commitment, scarcity becomes the gold under the dross.

There’s a lot of talk about how blogging is disappearing, along with journalism. But, as the Internet of Things really ramps up, we don’t know how content is going to be managed on these devices, without bloggers having a voice at the root of the Internet of Things…websites….

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

Too Clever For Our Own Good: How The Third Person Effect Makes Us Vulnerable To Persuasion Techniques

This guest post is written by David James Bawden. David James is an up and coming Marketing Assistant at SPL International.  His ideas on content marketing and perspectives are his own and do not necessarily represent those of SPL International. Follow him on Twitter and read his blog at http://doingthingsdigitally.com/

Cell Phone

How easily do you find yourself persuaded by adverts? When lynx tells you that their new deodorant will have women flocking to you do you feel a sudden need to rush out to buy lynx? Or do you find yourself wondering who these obvious sales techniques actually work on? Insulted that the company running the advert thinks so little of your intelligence?

This reaction, thinking that adverts influence the intangible ‘other’ more than they influence yourself is known as the third person principal and it actually makes you dangerously susceptible to persuasion techniques.

Psychological studies have shown that when watching an advert proven to be highly persuasive to them, people have dismissed the effect on themselves but said they believe that the advert would be persuasive to ‘other people’.

This effect is amplified when the person sees the subject as being of little or no relevance to themselves meaning you are more likely to be influenced when forced to think about something you previously had no interest in.

Clearly there is a danger here. By dismissing an adverts power to persuade out of hand we are making ourselves more open to the message that advert is trying to get across. Instead of looking down on the none existent ‘others’ we should be more aware of how marketing messages affect us and understand exactly what power they have to influence us.

David James Bawden

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com