[Advice] Content Commitment

The thing that destroys most content creation efforts is not lack of talent, ability, or innate skill.

The thing that destroys most content creation efforts is not lack of resources, lack of time or lack of money.

The thing that destroys most content creation efforts (from live streaming via Periscope and Meerkat all the way to writing a blog on a daily basis) is the lack of a will to consistently commit to a course of action.

Whether it works, or not.

Whether it attracts attention, or not.

Whether it scales, or not.

The lack of a will to commit to the process, regardless of outcome, seems foolish and pointless when stacked against economic metrics that have dominated content production for the last 100 years.

We still run into professionals who either own businesses, who have built projects, and who are accomplished at wringing a profit margin out of the world, who are shocked that we blog every day, or that we have a podcast with only one advertiser–at this point in its development.

Then they are even more shocked that we plan to do more things that do not produce revenue right away.

By doing things that do not produce revenue now, enable us to do all kinds of things that will produce revenues later on.

If more thinkers, builders and doers would adopt this mindset (by the way, it is the only mindset that works in the world of the digital, the automated and the algorithmic) the long tail would become fat, the economic value of consistency and commitment would experience exponential growth, and the level of the quality of content being created would increase.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Strategy] Persistence and Commitment

Starting anything is easy, as we’ve pointed out before, because the social approval around starting is enormously powerful, positive and affirming.

It doesn’t matter whether it’s an education, a fitness plan or even a battle, starting is easy.

Continuing though, persisting through the slog of the middle, and coming out the other side in completion (whether in victory or defeat) is the hard part.

We were streaming a conversation with a blogger the other day and she mentioned how she had started a book, and then put it away for about a year, while she struggled with the decision of whether to publish, or not.

Starting is easy, the slog of the middle is hard.

She mentioned that, in the intervening time between deciding to write (to start) and deciding to publish (the middle) she had shown her manuscript (a fictional one) to a number of friends of hers to gauge their reactions.

Starting is easy, the slog of the middle is hard.

She mentioned that one of their reactions was to say, “You have gone through a lot.” But this person (assumedly) did not help her write the book, nor is she helping her critique the book.

Starting is easy, the slog of the middle is hard.

Persistence and commitment are the hallmarks of a successful person. But sometimes, human beings get caught in the idea that starting, going through the middle, and ending should follow in logical order, like lines on a map. We perceive the stops in time—and gaps between events—as places of failure, defeat and eventually, the place where everything stops.

Other people and their reactions, judgments and decisions affect us before, during and after the starting gun fires, the buzzer goes off, and the start begins.

But let’s not believe that the people who have the power to applaud, jeer, support, or be neutral have anything to do with us starting. Or getting through the slog of the middle.

That part is always in our power and up to us.

H/T to Jaimee Doriss

-Peace Be With You All-

The 3 Pieces of a Bad Idea

There is a bad idea floating around out here.

It is an idea based off of get rich quick, short-term thinking.

It permeates the atmosphere of media reporting around start-up culture.

It has moved from the realm of the late night infomercial to the realm of the internet with astonishing ease.

The bad idea states that if a person just does one, secret trick that they will lose weight, gain height, and in general, improve their lives and fortunes.

The core of this bad idea really lies in three areas:

Hard work is boring, not flashy. Anything that can be done to avoid it should be done.
Consistency is unsexy and should be done away with in favor of short bursts of spectacle.
Commitment is a trap. Distract the audience long enough with spectacle and they will forgive lack of commitment efforts in work that isn’t necessarily flashy.

Individually, these areas are easy to combat and train out of an approach to anything worthwhile, from mediation to marketing.

Collectively, however, these three areas give power to the bad idea of an “easy solution” which is so pervasive that, when it takes root, in any area is almost impossible to dislodge.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/