[Opinion] 3 Thoughts That May (Or May Not) Intersect…

Three thoughts that may (or may not) intersect with each other:

Thought #1: There’s a lot of high profile, persistent, whining going on in the space of web publishing, content creation, and even in the scrappy world of podcasting. This phenomenon of whining is also extending into commentary around entrepreneurship as the venture capital money that has been floating big bets for years begins to dry up. The thing is though, if you are a web publisher, or a podcaster, or a content creator, or a struggling entrepreneur, the whining has got to stop. The landscape of the Internet is infinite, no matter what the big digital brands are telling you through their marketing.

Thought #2: Attention and awareness are the coin of the realm right now in any digital space, and all you need to be successful (whatever that means) is 1,000 people willing to bet on your reputation, have a relationship with you, then give you revenue, and make a referral for your service or product. The idea that the digital system can be gamified through creating fake followers, fake awareness, and false hype is dying as fast as the money dries up.

Thought #3: In the digital space, and in our off line, real life interactions lately, the substance of truth is seen to not be as marketable as the illusion of symbolism. But this is a false paradigm. Substance based in truth has always grow more followers, attracted more awareness, and generated more revenues (in trust first and money last) for more people that anything else tried ever.

The problem comes when many people—from celebrities to the average man on the street—buy into the frothy hype of the short-term gain at the expense of the long-term relationship. As the bubbles pop all over the place and as web publishers, content creators, entrepreneurs, and others have to get back to the substance of building products, let’s hope they focus on communicating the truth—no matter how scary it is.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Podcast] Earbud_U, Season Three, Episode #10 – Cinnie Noble

[Podcast] Earbud_U, Season Three, Episode #10 – Cinnie Noble, Mediator, Conflict Coach, Social Worker, Entrepreneur, Lawyer, and Pioneering Conflict Coach

[powerpress]

Brand building is not easy, particularly in a world where peace building and brand building are not often associated with each other. But our guest today has figured out a way around that problem, by slowly and surely doing the things that matter.

I’ve been reading a lot of books about advertising, writing copy, and philosophies on how to embed a marketing message deep inside a consumer’s mind. But for the professional peace builder, brand building, advertising, and on and on seem overwhelming at best.

I even talked to a person last week who’s a corporate trainer in a different space, who when I mentioned my passion for marketing, she threw up her hands in disgust.

But one of the ways to overwhelm the advertising heebie-jeebies, is to build your peace business in the way that Cinnie did: with aplomb, intentionality, and care. She has been able to build a brand that has influenced many people: leaders, managers and clients.

But she has also managed to be industry facing and has challenged people in her industry to evolve tools and products that have helped mediators expand beyond just mediation and toward developing products that can serve as early stage interventions, instead of struggling to manage late stage interventions.

Co-creating a relationship around things that matter is part and parcel of the language of coaching. So is the CINERGY^® Model that Cinnie came up with.

But for our field, co-creating a relationship with the incremental brand building practices that Cinnie has pioneered is about the future of the field.

And Cinnie, Tammy Lenski, and Pattie Porter, and Anne Sawyer, and many others are doing that co-creating right now…

Check out all the ways below to connect with Cinnie today:

Cinnie’s Websites:

Cinnie’s Twitter: https://twitter.com/cinergycoaching

Cinnie’s Facebook: https://www.facebook.com/cinnie.noble

Cinnie on LinkedIn: https://ca.linkedin.com/in/cinnienoble

Cinnie’s Books on Amazon:

Conflict Management Coaching: http://www.amazon.com/Conflict-Management-Coaching-CINERGY-Model/dp/0987739409
Conflict Mastery Questions: http://www.amazon.com/Conflict-Mastery-Questions-Guide-You/dp/0987739417/

[Opinion] Podcasting to the Masses

A product has reached its peak in the early adopter stage on the classic distribution curve, and is ready to slide into the masses attention, when three phenomenon happen:

The product catches the attention of regulators, lawyers, and policy makers (Uber).

The product catches the attention of the mass industrialists who remain powerful at the top of the economic ladder (Tesla).

The product catches the attention of the mass of creators and they begin to give interviews and hold conferences about “What is to be done about this new thing we underestimated/ignored” (podcasting).

The lawyers haven’t shown up at the door of the “big” independent podcasters (read “the 65% or so of podcasts not produced, spun – off, or derivatives of NPR radio shows”) but the legalistic thinking employed by the corporate regulators and policy makers is already appearing in conferences and conversations–and the hand wringing has begun.

We haven’t yet hit peak podcasting. That won’t happen for about another decade, based on how quickly electric cars and integrated mobile phone devices have an impact on the market overall. But the signs are on the horizon that podcasting is about to reach its peak of the early adopter stage and begin the long-slow ride into public acceptance, and into the mass consciousness.

Will every niche podcast do well as this gradual swell of acceptance begins? No. If a podcaster (or podcast network) began two (or even five) years ago, the chances that the show will gain mass acceptance are still under 50%. But, if a large podcast content creator (such as a personality like Marc Maron or Adam Carolla) and distributor (such as NPR) can “port over” their audience from other channels (i.e. live comedy acts, other content on a network, etc.) there’s a better than 50% chance that those creators and distributors will survive and become dominant in the coming years.

Podcasting is riding the slow wave toward mass acceptance. For those creators who have waited for this moment, now is the time to begin sharing your digital voice.

-Peace Be With You All-

[Opinion] Edges of the Universe

There is the edge and the long tail.

From the work of Chris Anderson, the idea of the long tail is that the world of “hits” (television shows, Top 40 music, etc.) is gone and the world of “niches” (Twitter users, YouTube video consumers, etc.) is here and is growing exponentially, year-on-year, as the cost of creating, developing, or doing, in general, drops to almost $0.

For peace builders looking to make money, get attention, gain credibility, or grow a practice, the “hits” are jobs in academia, working with NGO’s, or becoming lawyers who do peace building (i.e. mediation, negotiation, arbitration) on the side. The “niches” are where I am with this blog, launching a new podcast, or even trying to leap into live video streaming of mediation, negotiation, or arbitration sessions.

So why are peace builders chasing the chunky head (“hits), rather than heading out on the exponentially longer long tail (“niches”)?

There are two answers to this question:

The long tail is a lonely place. Peace builders by nature, temperament, and training are communal people, longing to connect clients with solutions and to resolve sticky problems. It’s lonely to go out to the long tail, because professional colleagues may tell you that you’re “wrong” in your approach. Or they may not let you into the world of conferences, associations, membership groups, or other places where business gets transacted. And when you’re a peace builder looking for work that matters, it’s easier to struggle to get into the chunky head and make noise there, than to take a professional risk to venture out on the long tail.

The edges of peace building are about the unknowable and unpredictable. Resolution is the reduction, or elimination, of tension between people. Engagement is about seeking out the tension, appreciating it, and not seeking to resolve it. At the edges of peace building lie technologies and technological developments, that have made the world of communication outside of peace building more striated, more differentiated (thus the long tail) and more separated. The tension has increased with social media saturation, 24/7/365 marketing messaging, and people increasingly choosing to opt-out rather than to opt-in. These changes are creating an atmosphere that is ripe for peace builders of all backgrounds to step in and show the way to reduce tension—or at the minimum get parties to engage with it in healthier ways—using stories that resonate with the language people in conflict at the edges are using right now.

Doing work at the edges that matters, requires going to the spot on the long-tail that matches your temperament as a peace builder and then to mine that spot ruthlessly. It also requires making peace with the tension of the unpredictable, and the unknowable.

But peace builders ask their clients to do this all the time, from the mediation table to the negotiation table.

-Peace Be With You All-

[Strategy] Talent and Mechanics

What they really want to know when they ask “how do you do that?” is the mechanics of the show you are doing.

Putting on a show is about talent though (and hard work), but putting on a show only happens when the mechanics of doing the show are suborned to the talent preceding the show.

When the mechanics are confused with the talent (by the people watching the show–or buying it), then imitation becomes the worst form of flattery. The hard work is disentangling the talent from the mechanics (and the tools to accomplish putting on the show) and focusing on what you do well. Then determining if that other person’s mechanics will work for the show you want to put on.

The answer to “how do you do that?” is always in two parts (talent + hard work), but it’s easier–and more palatable for the audience–to just answer by talking about how nifty the #2 pencil is.

-Peace Be With You All-

[Advice] Storytelling for the Peace Builder

It’s hard to imagine a world without stories and storytelling; after all, human beings are narrative animals. And where peace builders are concerned, it’s even harder to imagine a world without conflict.

Conflict is a process of change driven by stories. Stories that, when repeated often enough—and with enough veracity—become capital “T” truth in conflict parties’ minds, hearts and psyches.

Peace builders are experienced in hearing stories of conflict and disruption. They tease apart those narratives to move parties past “who did what to whom” and toward, resolution, reconciliation or even forgiveness.

But, when peace builders have to switch and become brand builders, sometimes they struggle with stories about their business, their peace practices and their approaches to advocating for peace in the world. This has created a space where peace builders are sometimes defined by market forces, rather than acting to create narratives that will drive the market to their door.

Go back and look at that paragraph for a minute: That set of thoughts right there is a story, full of assumptions, truths and values.

All good story making revolves around a three act structure, focused around an epic journey of some type. Any reading this who has studied the books of Joseph Campbell—or seen Star Wars—will know what I’m talking about.

The peace builder as “hero” is a tough meme to construct for many peace builders. It smacks of violating client self-determination. A narrative where the client is the hero and the peace builder fades into the background, never to be seen or heard from again, is comfortable for many peace builders. Such a construct can be seductive, because it reinforces various themes and narratives baked into the structure of many peace building efforts, from education and training to certification and publishing.

But…

The marketplace (i.e. potential clients and customers) enjoys the journey of heroes and even anti-heroes. Acknowledging this fact is not approval of it, so when constructing the story of an approach, process or philosophy, many peace builders would do well to follow three basic rules:

The brand client is always the hero—All good, memorable branding stories begin by focusing on the hero first and identifying that person and their role clearly (see the Apple campaign from 1984). When building a brand and a business, the conflicting parties are the heroes; but, they can only be heroic with a little guidance.
The brand narrative winds through every piece of content a peace builder creates—When I work with corporate training clients, the second best moment I experience is the moment when they tell me that they recognize me from my “heroic” photo, splayed “Superman-like,” across my marketing (see this here). My best moment is when all that fades as they come to realize, through instruction, training and guidance, that they have the power to succeed or fail if they want to—and on their own terms. When building business brand, images that are selected for your blog posts, your business card, and even your website and print media should all integrate and express the same narrative.
The brand narrative you want to send to clients must be consistent—The professional peace builder can send one, two or multiple messages to clients through multiple channels (see the Chipotle campaign here). And in a world with fractured and shortened attention spans—and multiple marketing niches and channels—it may be beneficial to send out multiple messages. Or, telling one story, one time, in one way may work better. Either way, the professional, savvy peace builder must decide on what the message will be—and where and how hard to promote it.

-Peace Be With You All-

[Opinion] The Project Work Trap II

In order to effectively scale such transitive and necessary products as peace, honesty, good faith and courage, project work—freelancing—has to serve as the next step up from the typical minimal viable product, an entrepreneur might focus on developing.

A blog (not a pretty website) may be the minimal viable product for the beginning peace builder, but the way to scale from that is to be clear about developing project work through freelancing. The trap of project work though, is that it can lead to the peace builder developing a “feast-or-famine” mentality. This mentality is the jaws of the project work trap.

Developing books, developing processes, developing software applications, developing “train the trainer” processes and more are ways around, through and over the project work trap. Product development such as this is the path to entrepreneurial ways out of the project work trap. Developing product that makes money for the peace builder while she sleeps is the entrepreneurial goal.

The gap between freelancing and entrepreneurship is consulting. Consulting is the linchpin between project work and entrepreneurial growth. It serves as the lever at the top of the triangle between work that can be done by the peace builder and the outcomes that may need to occur to develop peace.

And the savvy peace builder knows this…

-Peace Be With You All-

[Advice] How We Talk About What Matters…

There’s no other way to sell peace to a conflict comfortable public, than for a peace builder to be champion and a linchpin.

There are two ways to become a champion:

Only talk about what matters.
Constantly iterate and reiterate your minimal viable product, which in this case turns out to be your words and your perspective. This strategy does not eliminate having principles (they are bedrock and don’t change) it does however eliminate meaningless discussion, advocacy, and negotiation around principles.

By only talking about what matters (and constantly iterating and reiterating on the how) you are opening up yourself to doing the hard, champion level work, of actually negotiation with others of good conscience and moral fiber around positions.

You are also opening yourself up to the ideas and possibilities that knowing other people’s interests (not values (which equate with principles) or positions) but interests: the “what” and the “why” underneath the how.

When you do this intentionally and deliberately over a long enough period of time, drip-by-drip, you begin to persuade people of the value of what you are selling (a perspective, process, service, or product of peace) and begin to move them away from the resistance to it.

This moving, this drip-by-drip, is how you become a peace building linchpin: A person who, if they were gone, we all would have to invent.

A person who broke the mold, even before they walked into the room and convinced you.

-Peace Be With You All-

HIT Piece 4.05.2016

Sometimes, but usually very rarely, an MVP won’t do in the market.

Sometimes, just interacting with the market with shoddy products, half thought through, is worse than not interacting at all.

Sometimes, the market (consumers, clients, audience members, etc.) need to see that you have actually thought through and engaged with the process of building something, in order to buy-in to the something in the first place.

The struggle is when you can’t discover—from what your competitors are doing, from market research, from just asking your potential clients, customers, etc.—what the market will bear.

Sometimes, the MVP is a question asked of the market, and the struggle is too read the tea leaves, in between the lines, and to discern what the market wants.

And sometimes, but usually very rarely (only twice in the history of the Industrial Revolution that I’m aware of), the solution is to build a product the market doesn’t know it ever wanted in the first place, to meet a need it never knew it had.

-Peace Be With You All-

[Advice] The Fixed Mindset Peace Builder

Peace builders often spend a lot of time trying to shift the worldviews, shape the mindsets, and break the frames of clients, systems, and processes in the world. This is reflected in much of their marketing materials, business development practices, and their overall approaches to sharing information in the world about making peace.

Peace builders often spend an inordinate amount of time trying to shift their own worldviews, shape their own mindsets, and break their own frames around the esoteric differences between transformation, evaluation, and facilitation. This is reflected in the majority of trainings that are offered, conferences that are attended, and speakers that are lauded in all the fields for peace making, from litigation to mediation to negotiation.

But this is where peace builders are comfortable.

Mediators will work on Bob. If Bob feels as though he got screwed in his last mediation session out of assets like a boat or a pile of money, his world view of the mediation process is different than that of his ex-wife.

Conflict coaches and consultants will work with Ann. If Ann sees her job I’m human resources as determining policy and keeping people in line, she’s going to take a different view of conflict management training than Jill who sees her job as being an agent of change in the organization.

Church litigators will work with Dave and Melinda. If Dave sees his role at church as being a person who keeps the boat from tipping over rather than as a person who is there to lead a flock to Christ, his approach to internal church conflict is going to be different than Melinda, who sees her role as a Deacon as one who is there to lead people to a relationship rather than through religion.

Peace builders inherently know that the worldviews of their clients around conflict matter. This is where they are most comfortable, feeling as though they are doing work at the edges. When in reality, this work, while unpleasant for some, is not the core hard work.

Peace builders inherently know that their own worldviews matter. This is where peace builders are less comfortable, but still not as uncomfortable as they need to be to truly be doing work at the edges. This work, while easy for many, is not the most unpleasant thing.

The hard, unpleasant, and edgy work lies at the edges of worldviews: The work involves going into places where the peace builders’ knowledge level and expertise may not be appreciated and doing the courageous work of digging in with people who have only even known conflict. The work involves designing products and services that are truly cutting edge—in technology, in mindset, in worldview—that match what clients, consumers, and the market is demanding, in the language that it’s demanding it. The work involves creating relationships at a global level with professionals in other fields and publicizing that interdisciplinary work in a cutting edge way, not for the field, but for a conflict comfortable public.

To go all the way to the edges, to be a champion of work that matters, and to design a life and career of meaning, peace builders must challenge inherent, field based assumptions loudly, rather than quietly, and have the courage to go to the furthest end of where those challenges lead.

Otherwise, the growth mindset necessary for peace builders to grow and make a revolutionary impact will remain far away from many peace building professionals. At the outer edges, of a field that will become more embedded in a fixed mindset at the chunky center, deep in the very conflicted world it seeks to impact.

-Peace Be With You All-