[Advice] Designing a System for the No-Name Consultant

To develop as a consultant, digital marketing and using the tools of online digital content development are the most critical tools in your toolbox.

The Consulting Grind

And, if you’re not connected to Booz Allen, McKinsey, or Boston Consulting Group, they you have only three tools in your box available to you, to grow your business:

  • Researching
  • Reading
  • Writing

These three tools serve as the cornerstone of all digital marketing efforts, and thus, as a budding consultant, with no name recognition, no building, no fancy cards and nothing but time, your best bet is to sit in front of the computer and grind it out.

Then, distribute your grind in a drip, by drip, by drip fashion throughout the social channels to which your audience flocks every day.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Why We Design Systems

The human brain seeks order out of chaos. It can’t help itself.

See the Picture Clearly

We create systems, cultures, organizations, traditions and stories to be able to make sense out of a world that seems inexplicable, where things seem to happen without reason or logic.

This ingrained need to create order has led to the creation of roads, bridges, governments and entertainment.

Conflict also results, because the universe (i.e. other people, circumstances, etc.) seems to also seek randomness and errors, both within and outside ordered systems.

Organizations, governments and cultures recognize and acknowledge this fact, and seek to smooth out the rough edges and patch over conflicts through a combination of punishment/reward and in-group/out-group sanctioning.

However, randomness, errors and conflicts present opportunities for change, not just opportunities to preserve the status quo and the even keel that our limbic systems have required since our time out on the Serengeti.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

A Bon Mot

Imagine if the entire Internet were encased inside the boundaries of the United States.

Now imagine that all the original search engines, the ones that were around before the dotcom bubble, are in an area the size of the original 13 colonies, arrayed along a watery coastline.
Now imagine further, Google, Facebook, Twitter, Pinterest, Foursquare, Instagram, YouTube and all the rest, a geographical states, crammed in between the original 13 and the “Appalachian Mountains.”
Now imagine the rest of the country of the United States before the Louisiana Purchase being totally empty and wild.
THAT’S what the entire Internet is right now.
And instead of it being crammed into the boundaries of the continental United States, the virtual real estate of the Internet goes on infinitely.
So, go West.
Build something—an idea, a strategy, a platform, a city—out there, that all the folks “back East” will marvel at.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com

Towards A More Thankful Union

We here at the HSCT Communication Blog are all thankful this day for many things:
The country where we live,
The family that we have,
The connections we are about to make,
The business that we are growing,
The tools that we have to explore the world,
The intellect and science behind them,
The religiousity that allowed people to develop ideas,
The advancements in the world that feed more people well,
The times that are a changin’,
The peace we have an opportunity to build,
The relationships we have had a chance to build,
The connections that we have made,
The critics, naysayers and disbelievers that we have,
The “no’s,”
The “yes’s,”
The “maybe laters,”
The incredulity,
The pain
…and the promise…

-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com

Quality is Job One

Trust is evident when a company, organization, association or individual promotes themselves, their ideas, their products or their services online, either via social media or via search.

Trust works in a social sense (again, both on and off line) because without a relationship, even if it’s a tangential one, connection cannot happen and then referrals cannot happen and cash—revenue—cannot change hands.

Trust is the only thing that works to facilitate this transaction.

Trust works when something—a product, service or idea—is given generously, and nothing is expected in return. This is something new in our industrial based, “let’s all make a better widget the next time around,” process that has dominated the Western world for the last 80 years.

Trust worked then as well, but it worked more as trust in an industrial based, quality driven process, rather than people.

Trust got us more stuff, because the corollary to trusting in the industrial process, was trusting that the industrial employer would provide a safe job, for life, with safe working conditions: Same thing with government promises based on social programs, social safety and social/business regulation, both local and national.

Process, quality and precision came first, safety, security and high pay came second, people, relationships and “giving it away for free” came third—if they made the list at all.

Remember the old Ford ad tagline from the 90’s: “Quality is job ONE.”

Even the Bible, in Psalm 115, the exhortation to trust is evident in verse 11 which states that you who fear the Lord (where “fear “means to stand in awe, to be afraid or to have reverence for a superior being) trust in the Lord, for He is their help and their shield.

Why belabor this point?

Well, there are 20,000 volunteer mediators working in dispute resolution centers, court rooms and law offices around the country right now. And if you are a mediator or a conflict professional, trying to make a living—or make a little revenue—doing this work, then you are in a tough bind.

This is because so many folks who could be your target market for trust, connection, referral and revenue are already knee deep in trusting that a non-fee based relationship will endlessly provide for all of their needs.

Mediation is about connection and relationship. Mostly, it’s also about trust: Trusting the mediator to get out of the way; trusting the other party to deal fairly; trusting the process of mediation to produce whatever outcomes are desired by the two parties in conflict.

How does an enterprising professional then, transform freely given trust into paying revenue?

Well, that’s the real question for this week, isn’t it?

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

 

[Advice] Should You Teach as a Consultant?


Is consulting a collaborative process?
Is teaching a collaborative process?
Does peace building provide an opportunity to impact a maximum number of people?
Do we live in a collaborative, connection based economy?
Do you need to spread the word about your talents and skills and cut through noise and distraction?
The answer to all of these questions is YES!
And the best way to accomplish all of these is by collaborating with your local technical, community, junior or four-year college.

The revenue of connection is the only one that counts in the “new normal.”

 
-Peace Be With You All-
Jesan Sorrells, MA 
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
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Email HSCT questions or comments at:hsconsultingandtraining@gmail.com
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How Do You Design a System?

Typically a consultant, or mediator, is called.

More likely than not after she’s answered some critical questions http://bit.ly/17Eb6icthat are integral to her success with her client’s conflict issues.
She walks into the organization and meets with the upper management. Sometimes the C-Level folks, but usually they don’t get in on the act until later.
She listens and takes notes, asks important questions and looks for opportunities to generate a positive outcome.
She prepares a report, usually only a few pages in length, outlining the primary conflicts and players in an organization, the nature of the culture of the organization and possible solutions that could be generated.
 She floats the paperwork, quotes a price for continuing, and then waits…
And waits…
And waits some more…
Eventually, the upper management calls her back and, if another project isn’t taking too much of her valuable time, she goes back to the organization and gets to work.
At this point it would be convenient and effective to talk to the employees—from the janitor’s closet to the executive suite—about the issues, the conflicts and the cultures present in the organization.
However, this does not always happen and without the support of the entire organizational structure, typically the corporate executive folks in all of the divisions, from human resources to finance, good cultural design changes cannot occur.
Typically, a consultant will work most closely with the legal folks and the human resources division and will never see anyone from any other part of the structure.
Top-down conflict resolution systems with established internal features try to be swift, impartial, fair, confidential, simple and above all inexpensive.
But when was the last time that a top-down solution to a statutory (or non-statutory) organizational conflict worked to the satisfaction of all of those involved?
Then, typically, a consultant, or mediator, is called…

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Offer] What Does it All Mean?

The way you get meaning into your life is to devote yourself to loving others, devote yourself to your community around you, and devote yourself to creating something that gives you purpose and meaning.” – Morrie Schwartz
Our principle conflict engagement consultant, Jesan Sorrells, is often asked on sales calls for Human Services Consulting and Training (HSCT) a very interesting question by potential clients, customer and vendors:
What does HSCT stand for?
HSCT’s stance, approach and core, are best defined through our brand’s tagline, “Helping YOU ethically attain PEACE in YOUR life.”
Our tagline is more than just a witty phrase, or a method of branding; it reflects and defines the mission, values and vision for our consultants and our company.
Like many this week, we watched the events in Boston following the bombing at the Boston Marathon with a mixture of many emotions.
The subsequent manhunt and capture of the alleged bomber, and the subsequent information that was revealed about his upbringing, brought us back to the events at Sandy Hook, Connecticut last year.
We don’t know what to make of all of this yet, but we here at HSCT would like to take the time to encourage you to read our post from December 2012, “Masculinity in Conflict” here (http://www.hsconsultingandtraining.com/masculinity-in-conflict-george-zimmermantrayvon-martin-edition/) and let us know what you think by commenting below or sending us a brief email at jsorrells@hsconsultingandtraining.com.
And, check out our offers page –> http://bit.ly/HSCTOffers for FREE downloads, and more!
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/