Monthly Archives: December 2015

[Opinion] The Data Driven Conflict Engagement Product

When people are searching for ways to resolve the conflicts in their lives, their workplaces, and even in their neighborhoods, they’re using Google to do it.

They’re reading blog content from the Huffington Post, watching videos on YouTube and talking to their friends and neighbors about the conflict, how to resolve it, or just venting about it.

But they aren’t searching for a mediator, a lawyer or even a conflict coach. They aren’t asking their friends for a referral, nor are they attending workshops and trainings to get resolution.

And, as frustrating as it may be for the accomplished peace builder, many people who could have used the services of a trained peace builder, come to them as a last resort, rather than as a “top of the mind” choice.

The solution to this is not to crank out more conflict coaches, conflict academics, conflict mediators lawyers, arbitrators and other professionals. The solution to this is not to develop another mandated, 40 hour certification process for training mediators, who will become volunteers, to address the needs of community mediation centers.

The solution to this is to build new, data driven products, that meet the consumers of conflict (who are searching, tweeting, reading, and examining at places other than where all the peace builders typically hang out online) where they are, rather than where the profession would like to them to be.

The data driven conflict engagement product, marketed to the right audience, based on their preferences and their searches, with data gathered from their requests, concerns, questions and issues, supported by content that informs, entertains and advocates for their concerns, could be the greatest product the field of peace building ever creates.

There are a few people working on this right now at Stanford, in Washington, DC, in Arizona and in Silicon Valley—but not nearly enough to meet the needs of people in conflict.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

HIT Piece 12.01.2015

Quantity doesn’t equal quality, or so we’ve been told.

Garbage can only result—either in communicated messages or in widgets—when there is too much of it, appealing to too broad an audience, with too little purpose. Obviously, this is leading to new disruptions, new conflicts and new frictions, and new laments of a lack of “standards” in messages, or a retreat to obfuscation, jargon and hiding.

And yet, there are 157 million blogs and 1.5 million pieces of blog content created daily.

Is that a sign of quality or a sign of too much quantity?

Actually, I think that it’s more a sign that finally there is enough choice, content, and messages, for the consumer to decide the answers to three questions:

  • What is quality for them, according to their standards?
  • What entertains them right now, according to their needs?
  • What will interest them next, according to their interests?

From the perspective of the gatekeeper and the creator (who used to have quite a cozy relationship in the past) this new customer centric view of quality versus quantity, can seem binding, demeaning and disheartening.

The new courage for the content creator is to be committed and consistent, rather than being engaged in quality control.

The new courage for the gatekeeper is to either lead the consumer (through creating walled gardens and curating communications to determine “quality” ) or to follow the consumer (through continuing the long-standing tradition of doling out “critical acclaim” and awards and recognition).

In all communications, it’s now the consumer (or the receiver) of the message who determines the message’s quality, rather than the creator (or the sender) of the message.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/